Allstate Audience in United States

Allstate logo

Allstate has an estimated audience of 10,908,675 people in United States. 39.3% are female, 60.7% are male, average age 39.9. Top regions: Texas, California, New York. Top brand affinities: Progressive Corporation, Damages (TV series), GEICO, State Farm Insurance, Amica Mutual Insurance.

The average Allstate fan in United States is 39.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Progressive Corporation, Damages (TV series), GEICO, with strongest over-indexing on Progressive Corporation (11.77× the country average). Demographically, the Allstate audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Software

Demographics of Allstate fans

Demographic split for Allstate audience in United States
MetricValue
Female39.3%
Male60.7%
Average age39.9
Estimated audience size10,908,675

Audience persona

The typical Allstate fan in United States is more male, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive Corporation.

Top regions in United States

Top regions ranked by reach for Allstate in United States
RegionReachAffinity
Texas1,409,5741.5×
California1,041,4540.87×
New York709,3281.16×
Florida660,4450.89×
Georgia576,3131.71×
Illinois437,3531.2×
Pennsylvania423,2691.15×
Ohio409,8431.22×
North Carolina372,7931.14×
Virginia299,5171.13×
New Jersey280,5691.01×
South Carolina279,9671.71×
Alabama251,7441.65×
Maryland229,3431.22×
Tennessee223,0691.02×
Arizona222,9251×
Washington216,9480.99×
Michigan215,5630.76×
Louisiana199,6481.42×
Indiana194,1510.97×
Colorado191,3871.11×
Oklahoma144,7561.19×
Missouri130,6030.74×
Oregon127,9551.02×
Nevada123,7521.17×
Kentucky121,5420.89×
Connecticut115,3291.05×
Wisconsin106,9440.65×
Utah99,1031.01×
Arkansas97,3941.08×
Massachusetts96,4760.45×
Minnesota92,0910.59×
Mississippi82,0810.91×
Kansas73,2370.85×
Iowa62,0140.69×
Idaho57,8281.06×
Nebraska52,5360.96×
New Mexico52,2620.96×
West Virginia48,7060.96×
Hawaii47,5461.01×
Rhode Island38,8341.12×
Alaska35,7541.53×
New Hampshire34,8260.81×
Maine31,2960.8×
Delaware29,2280.97×
Washington, District of Columbia24,1490.74×
Montana15,9000.53×
Vermont13,6940.72×
Wyoming13,6090.84×
North Dakota10,0630.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Allstate audience
BrandAffinityCategory
Progressive Corporation11.77×Business & Career
Damages (TV series)37.21×Movies & TV
GEICO8.43×Business & Career
State Farm Insurance11.94×Business & Career
Amica Mutual Insurance36.98×Business & Career
Liberty Mutual9.98×Business & Career
Chase (bank)3.2×Business & Career
AutoZone2.54×Cars & Mobility
Staples (Canada)3.13×Business & Career
Instacart3.62×Internet & Social Media
USAA5.5×Cars & Mobility
LinkedIn1.83×Internet & Social Media
Bank of America1.95×Business & Career
Insurance1.72×Business & Career
Nationwide Mutual Insurance Company9.73×Business & Career
Capital One1.6×Business & Career
Indeed.com1.63×Business & Career
The UPS Store1.75×Shopping
Google Docs1.55×Internet & Social Media
Vehicle insurance2.07×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Allstate audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
Need for SecurityCONSERVATISM1.27
ExtroversionTHRILL1.13
Convenience OrientationPREMIUM1.1
Social Media UsageJOY1.05
Price SensitivityPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Allstate
CountryShare
United States93.0%
Canada2.7%
China0.8%

See Allstate audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Allstate have in United States?

Allstate has an estimated audience of 10,908,675 people in United States, concentrated in Texas and California.

What is the gender split and age of Allstate fans?

39.3% of Allstate fans are female, 60.7% are male, with an average age of 39.9 years.

Which brands do Allstate fans like most?

Allstate fans show strongest brand affinity for Progressive Corporation (11.77×), Damages (TV series) (37.21×), and GEICO (8.43×) over the country average.

Where do Allstate fans live in United States?

Allstate fans in United States are most concentrated in Texas (reach 1,409,574), California (reach 1,041,454), and New York (reach 709,328). These three regions account for the largest share of the active audience.

What other brands do Allstate fans also like?

Beyond Allstate itself, the audience over-indexes on Damages (TV series) (37.21×), GEICO (8.43×), State Farm Insurance (11.94×), and Amica Mutual Insurance (36.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Allstate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.