Nationwide Mutual Insurance Company Audience in United States

Nationwide Mutual Insurance Company logo

Nationwide Mutual Insurance Company has an estimated audience of 2,150,280 people in United States. 47.1% are female, 52.9% are male, average age 44.3. Top regions: California, North Carolina, Pennsylvania. Top brand affinities: Governor of Michigan, Layne Staley, Jesse Plemons, Whataburger, Pillow.

The average Nationwide Mutual Insurance Company fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, North Carolina, Pennsylvania. Top brand affinities include Governor of Michigan, Layne Staley, Jesse Plemons, with strongest over-indexing on Governor of Michigan (9.16× the country average). Demographically, the Nationwide Mutual Insurance Company audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Nationwide Mutual Insurance Company fans

Demographic split for Nationwide Mutual Insurance Company audience in United States
MetricValue
Female47.1%
Male52.9%
Average age44.3
Estimated audience size2,150,280

Audience persona

The typical Nationwide Mutual Insurance Company fan in United States is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Nationwide Mutual Insurance Company in United States
RegionReachAffinity
California165,8830.7×
North Carolina162,4462.51×
Pennsylvania159,0592.2×
Texas145,3770.79×
Ohio122,7511.85×
New York103,2620.86×
Florida96,4550.66×
Virginia81,8031.56×
Georgia78,7521.19×
South Carolina71,9092.22×
Maryland61,2471.66×
Illinois42,9810.6×
Tennessee42,1020.98×
Michigan37,5470.67×
New Jersey35,6570.65×
Alabama33,6861.12×
Colorado32,2390.95×
West Virginia31,3203.13×
Arizona30,7850.7×
Missouri29,1830.84×
Mississippi27,8561.57×
Iowa27,0851.53×
Washington26,6930.62×
Indiana26,2590.67×
Kentucky24,7760.92×
Minnesota23,9880.78×
Connecticut21,6551×
Arkansas18,2451.03×
Kansas17,4831.03×
Massachusetts17,0440.4×
Oregon15,3390.62×
Nebraska15,1221.4×
Delaware14,8042.5×
Wisconsin13,8420.43×
Louisiana13,6790.49×
Nevada12,4300.6×
Utah12,0530.63×
Oklahoma9,8490.41×
Rhode Island7,7991.14×
Idaho5,6420.52×
New Mexico5,2850.49×
Washington, District of Columbia4,8150.74×
South Dakota4,7700.96×
New Hampshire4,5160.53×
Montana4,1240.69×
Maine3,5790.46×
Vermont3,3290.88×
Hawaii2,8720.31×
Wyoming2,8180.88×
North Dakota2,7890.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nationwide Mutual Insurance Company audience
BrandAffinityCategory
Governor of Michigan9.16×Politics & Society
Layne Staley6.83×Music & Radio
Jesse Plemons3.07×Movies & TV
Whataburger1.52×Food & Beverages
Pillow1.84×Home & Garden
Hibachi6.33×Food & Beverages
Goop4.17×Internet & Social Media
University at Albany, SUNY16.84×Business & Career
Wok4.8×Food & Beverages
Google Home4.52×Technology & Electronics
Paducah, Kentucky6.45×Travel & Leisure
El Paso County, Colorado8.59×Travel & Leisure
Cherish (group)7.21×Music & Radio
Nebraska Cornhuskers football2.37×Sports
Hipster5.99×Politics & Society
Kansas1.61×Travel & Leisure
Grinch2.48×Movies & TV
headspace5.75×Health
Grace Slick5.19×Music & Radio
Vocal harmony2.43×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nationwide Mutual Insurance Company audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Family OrientationCONSERVATISM1.74
Community OrientationOPEN1.42
Need for SecurityCONSERVATISM1.38
Quality AwarenessPREMIUM1.34
Career OrientationPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Nationwide Mutual Insurance Company
CountryShare
United States94.6%
United Kingdom2.5%
India0.7%

See Nationwide Mutual Insurance Company audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Nationwide Mutual Insurance Company have in United States?

Nationwide Mutual Insurance Company has an estimated audience of 2,150,280 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Nationwide Mutual Insurance Company fans?

47.1% of Nationwide Mutual Insurance Company fans are female, 52.9% are male, with an average age of 44.3 years.

Which brands do Nationwide Mutual Insurance Company fans like most?

Nationwide Mutual Insurance Company fans show strongest brand affinity for Governor of Michigan (9.16×), Layne Staley (6.83×), and Jesse Plemons (3.07×) over the country average.

Where do Nationwide Mutual Insurance Company fans live in United States?

Nationwide Mutual Insurance Company fans in United States are most concentrated in California (reach 165,883), North Carolina (reach 162,446), and Pennsylvania (reach 159,059). These three regions account for the largest share of the active audience.

What other brands do Nationwide Mutual Insurance Company fans also like?

Beyond Nationwide Mutual Insurance Company itself, the audience over-indexes on Layne Staley (6.83×), Jesse Plemons (3.07×), Whataburger (1.52×), and Pillow (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nationwide Mutual Insurance Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.