MetLife Audience in United States

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MetLife has an estimated audience of 3,009,743 people in United States. 50.0% are female, 50.0% are male, average age 47.7. Top regions: California, Texas, New York. Top brand affinities: Gerber Life Insurance Company, Mutual insurance, Progressive Corporation, State Farm Insurance, Cigna.

The average MetLife fan in United States is 47.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gerber Life Insurance Company, Mutual insurance, Progressive Corporation, with strongest over-indexing on Gerber Life Insurance Company (43.34× the country average). Demographically, the MetLife audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of MetLife fans

Demographic split for MetLife audience in United States
MetricValue
Female50.0%
Male50.0%
Average age47.7
Estimated audience size3,009,743

Audience persona

The typical MetLife fan in United States is balanced, around 47.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Gerber Life Insurance Company.

Top regions in United States

Top regions ranked by reach for MetLife in United States
RegionReachAffinity
California324,9240.98×
Texas292,5731.13×
New York253,3051.51×
Florida236,8761.16×
New Jersey138,2141.81×
Georgia128,3441.38×
North Carolina127,1921.4×
Illinois122,9971.23×
Pennsylvania116,4881.15×
Ohio101,8281.1×
Virginia85,8741.17×
Michigan72,7530.92×
Tennessee68,5271.14×
Massachusetts66,9781.13×
Arizona61,5591×
Missouri59,2741.22×
Maryland58,5571.13×
Washington57,4700.95×
Indiana52,6110.96×
South Carolina50,2171.11×
Colorado49,2111.04×
Alabama41,1980.98×
Louisiana40,7841.05×
Wisconsin37,4690.83×
Connecticut36,0881.2×
Minnesota34,2670.79×
Kentucky32,6340.86×
Oregon32,0070.93×
Kansas30,4181.28×
Oklahoma27,2670.82×
Utah27,1221.01×
Nevada25,8150.89×
Mississippi24,8321×
Arkansas21,0390.85×
Iowa19,7230.8×
Nebraska14,2430.94×
West Virginia12,9830.93×
New Hampshire12,9031.09×
New Mexico10,0550.67×
Idaho9,9030.66×
Delaware9,1291.1×
Maine9,1010.84×
Washington, District of Columbia8,9350.99×
Rhode Island8,6080.9×
Hawaii7,5010.58×
Alaska5,8060.9×
South Dakota5,6960.82×
North Dakota5,0230.81×
Montana4,7310.57×
Vermont3,8100.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MetLife audience
BrandAffinityCategory
Gerber Life Insurance Company43.34×Business & Career
Mutual insurance21.63×Business & Career
Progressive Corporation7.17×Business & Career
State Farm Insurance14.34×Business & Career
Cigna12.44×Business & Career
Allstate8.17×Business & Career
Protective Life69.8×Business & Career
Nationwide Mutual Insurance Company16.64×Business & Career
Whole life insurance13.28×Business & Career
GEICO5.35×Business & Career
Liberty Mutual9.59×Business & Career
Term life insurance12.03×Business & Career
Northwestern Mutual15.66×Business & Career
Prudential Financial30.73×Business & Career
AXA34.03×Business & Career
Transamerica Corporation14.26×Business & Career
Life annuity23.97×Business & Career
Instacart4.08×Internet & Social Media
Universal life insurance39.85×
New York Life Insurance Company17.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MetLife audience
TraitClusterScore
Price SensitivityPREMIUM1.6
Need for SecurityCONSERVATISM1.52
Career OrientationPOWER1.47
Family OrientationCONSERVATISM1.42
Quality AwarenessPREMIUM1.42
PatriotismCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for MetLife
CountryShare
United States37.2%
Chile10.6%
Brazil9.9%

See MetLife audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does MetLife have in United States?

MetLife has an estimated audience of 3,009,743 people in United States, concentrated in California and Texas.

What is the gender split and age of MetLife fans?

50.0% of MetLife fans are female, 50.0% are male, with an average age of 47.7 years.

Which brands do MetLife fans like most?

MetLife fans show strongest brand affinity for Gerber Life Insurance Company (43.34×), Mutual insurance (21.63×), and Progressive Corporation (7.17×) over the country average.

Where do MetLife fans live in United States?

MetLife fans in United States are most concentrated in California (reach 324,924), Texas (reach 292,573), and New York (reach 253,305). These three regions account for the largest share of the active audience.

What other brands do MetLife fans also like?

Beyond MetLife itself, the audience over-indexes on Mutual insurance (21.63×), Progressive Corporation (7.17×), State Farm Insurance (14.34×), and Cigna (12.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MetLife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.