Life annuity Audience in United States

Life annuity logo

Life annuity has an estimated audience of 649,118 people in United States. 39.6% are female, 60.4% are male, average age 53.2. Top regions: California, New York, Texas. Top brand affinities: Finnair, Merrill Lynch, Retirement planning, MetLife, Morgan Stanley.

The average Life annuity fan in United States is 53.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Merrill Lynch, Retirement planning, with strongest over-indexing on Finnair (675× the country average). Demographically, the Life annuity audience skews more male with an average age of 53.2, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Life annuity fans

Demographic split for Life annuity audience in United States
MetricValue
Female39.6%
Male60.4%
Average age53.2
Estimated audience size649,118

Audience persona

The typical Life annuity fan in United States is more male, around 53.2 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Life annuity in United States
RegionReachAffinity
California93,8391.31×
New York67,0291.85×
Texas50,6600.91×
Virginia44,6182.82×
Florida33,8050.77×
Illinois26,0651.21×
Ohio25,3371.27×
North Carolina21,6481.11×
Pennsylvania19,2730.88×
Georgia18,9640.95×
Oregon17,4322.34×
Massachusetts14,7441.15×
Michigan13,4730.79×
New Jersey13,1010.79×
Washington12,2410.94×
Arizona10,8050.82×
Colorado10,5971.04×
Maryland10,5630.95×
Indiana9,5160.8×
Tennessee8,7830.67×
Missouri8,5580.82×
Minnesota7,6570.82×
Kentucky6,6670.82×
Alabama6,4540.71×
South Carolina6,2790.64×
Wisconsin6,2330.64×
Louisiana5,7450.69×
Oklahoma5,4200.75×
Connecticut5,0380.77×
Iowa4,1930.78×
Nevada3,8260.61×
Utah3,6100.62×
Nebraska3,5621.09×
Arkansas3,3650.63×
Hawaii3,2451.16×
Mississippi3,1190.58×
New Mexico2,8050.86×
West Virginia2,3910.79×
Kansas2,3780.46×
Idaho2,2080.68×
Alaska2,2031.59×
Rhode Island2,0490.99×
Montana1,9201.07×
South Dakota1,8951.26×
North Dakota1,8451.38×
New Hampshire1,8190.71×
Wyoming1,7851.86×
Maine1,7550.75×
Vermont1,7271.52×
Delaware1,5730.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life annuity audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Merrill Lynch33.06×Business & Career
Retirement planning13.83×Business & Career
MetLife26.83×Business & Career
Morgan Stanley21.82×Business & Career
Crazy, Stupid, Love.20×Movies & TV
Retirement7.35×Business & Career
Autism Awareness10.06×Health
PSV Eindhoven37.69×Sports
Diabetes mellitus awareness6.93×Health
Life insurance4.98×Business & Career
Singer-songwriter3.29×Music & Radio
Giant Food11.76×Food & Beverages
Microblogging6.9×Technology & Electronics
Crédit Agricole52.21×Business & Career
Pension6.78×Business & Career
Wealth management6.56×Business & Career
Capital One2.97×Business & Career
Home insurance4.78×Business & Career
Société Générale57.32×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life annuity audience
TraitClusterScore
Career OrientationPOWER2.52
TravellingTHRILL1.95
SustainabilityBALANCE1.89
Quality AwarenessPREMIUM1.88
Need for SecurityCONSERVATISM1.79
Family OrientationCONSERVATISM1.55

Worldwide distribution

Worldwide audience distribution share by country for Life annuity
CountryShare
United States58.6%
Hong Kong13.3%
United Kingdom10.8%

See Life annuity audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Life annuity have in United States?

Life annuity has an estimated audience of 649,118 people in United States, concentrated in California and New York.

What is the gender split and age of Life annuity fans?

39.6% of Life annuity fans are female, 60.4% are male, with an average age of 53.2 years.

Which brands do Life annuity fans like most?

Life annuity fans show strongest brand affinity for Finnair (675×), Merrill Lynch (33.06×), and Retirement planning (13.83×) over the country average.

Where do Life annuity fans live in United States?

Life annuity fans in United States are most concentrated in California (reach 93,839), New York (reach 67,029), and Texas (reach 50,660). These three regions account for the largest share of the active audience.

What other brands do Life annuity fans also like?

Beyond Life annuity itself, the audience over-indexes on Merrill Lynch (33.06×), Retirement planning (13.83×), MetLife (26.83×), and Morgan Stanley (21.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life annuity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.