Rascasse Audience Intelligence

Life annuity Audience in United States

A data profile of the people who buy, follow and care about Life annuity in United States — modelled from more than twelve digital signal sources. Life annuity has an estimated audience of 649,118 people in United States.

#10348among Topic in United States#1966in Business & Career

The average Life annuity fan in United States is 53.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Online banking, Retirement planning, with strongest over-indexing on Sustainable energy (15.11× the country average).

Demographically, the Life annuity audience skews more male with an average age of 53.2, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Life annuity fan in United States is more male, around 53.2 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life annuity profile in United States.

Audience size
649K
in United States
Gender
39.6%♀
60.4% male
Age
53.2
average years
Country rank
#31308
Topic in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Life annuity fans

39.6% are female, 60.4% are male, average age 53.2.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Life annuity audience in United States
MetricValue
Female39.6%
Male60.4%
Average age53.2
Estimated audience size649,118
Fig. 03

Age distribution

Ø 53.2
average years
Age distribution of the Life annuity audience in United States
Age bracketShare%
16-193%
20-294%
30-397%
40-4919%
50+67%
Fig. 04

Worldwide distribution

58.5%

of the worldwide Life annuity audience comes from United States.

Worldwide audience distribution share by country for Life annuity
CountryShare
United States58.5%
Hong Kong13.3%
United Kingdom10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life annuity audience in United States is strongest.

Fig. 05

Top regions by affinity

Life annuity fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~30K2.08×
02Oregon~10K1.61×
03New York~50K1.49×
04Alaska~2K1.19×
05Vermont~1K1.16×
06North Dakota~2K1.14×
07California~80K1.09×
08South Dakota~2K1.08×
09Ohio~20K1.06×
10Montana~2K1.05×
11Illinois~20K1.03×
12Massachusetts~10K1.03×
13Hawaii~3K1.03×
14North Carolina~20K1.02×
15Rhode Island~2K1.02×
16Nebraska~3K1.01×
17Delaware~2K1.01×
18Washington, District of Columbia~2K0.99×
19West Virginia~3K0.98×
20Maine~2K0.98×
21Connecticut~6K0.97×
22New Hampshire~2K0.97×
23Pennsylvania~20K0.96×
24Iowa~5K0.96×
25New Mexico~3K0.96×
26Georgia~20K0.95×
27Maryland~10K0.95×
28Colorado~10K0.95×
29Minnesota~9K0.95×
30Idaho~3K0.95×
31Kentucky~8K0.93×
32Mississippi~5K0.93×
33Washington~10K0.92×
34Arkansas~5K0.92×
35Louisiana~8K0.91×
36Oklahoma~7K0.91×
37Texas~50K0.90×
38Florida~40K0.90×
39New Jersey~10K0.90×
40Kansas~5K0.90×
41Missouri~9K0.89×
42South Carolina~9K0.89×
43Alabama~8K0.89×
44Nevada~6K0.89×
45Utah~5K0.89×
46Arizona~10K0.88×
47Indiana~10K0.88×
48Michigan~10K0.87×
49Tennessee~10K0.86×
50Wisconsin~8K0.86×
Fig. 06

Affinity by region

Affinity by region — Life annuity, United States
0.86×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Life annuity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Life annuity audience
#·InterestCategoryAffinity×
01Merrill LynchBusiness & Career25.04×
02MetLifeBusiness & Career23.97×
03Elderly careHealth21.60×
04ExxonMobilCars & Mobility21.57×
05Crazy, Stupid, Love.Movies & TV20.00×
06Morgan StanleyBusiness & Career17.65×
07Retirement planningBusiness & Career15.94×
08Online bankingBusiness & Career15.38×
09Sustainable energyHome & Garden15.11×
10Retail bankingBusiness & Career12.32×
11Renewable energyBusiness & Career10.15×
12FedExBusiness & Career7.60×
13Mortgage loansBusiness & Career7.09×
14Life insuranceBusiness & Career6.96×
15Vehicle insuranceCars & Mobility6.89×
16First class travelTravel & Leisure6.74×
17RetirementBusiness & Career6.45×
18Home insuranceBusiness & Career6.13×
19Solar energyHome & Garden5.74×
20AirbnbTravel & Leisure3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Life annuity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Life annuity audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.06×
SustainabilityBALANCE4.24×
Career OrientationPOWER3.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Life annuity audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Life annuity have in United States?

Life annuity has an estimated audience of 649,118 people in United States, concentrated in California and New York.

02

What is the gender split and age of Life annuity fans?

39.6% of Life annuity fans are female, 60.4% are male, with an average age of 53.2 years.

03

Which brands do Life annuity fans like most?

Life annuity fans show strongest brand affinity for Sustainable energy (15.11×), Online banking (15.38×), and Retirement planning (15.94×) over the country average.

04

Where do Life annuity fans live in United States?

Life annuity fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Life annuity fans also like?

Beyond Life annuity itself, the audience over-indexes on Online banking (15.38×), Retirement planning (15.94×), Mortgage loans (7.09×), and Renewable energy (10.15×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Life annuity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Life annuity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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