Retirement planning Audience in United States

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Retirement planning has an estimated audience of 12,676,331 people in United States. 53.3% are female, 46.7% are male, average age 53.0. Top regions: California, Texas, Florida. Top brand affinities: Chase (bank), Retirement age, Retirement, Retirement community, Baby boomers.

The average Retirement planning fan in United States is 53.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chase (bank), Retirement age, Retirement, with strongest over-indexing on Chase (bank) (7.38× the country average). Demographically, the Retirement planning audience skews balanced with an average age of 53.0, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Retirement planning fans

Demographic split for Retirement planning audience in United States
MetricValue
Female53.3%
Male46.7%
Average age53.0
Estimated audience size12,676,331

Audience persona

The typical Retirement planning fan in United States is balanced, around 53.0 years old, with strong Risk Appetite tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for Retirement planning in United States
RegionReachAffinity
California1,421,4511.02×
Texas1,047,7030.96×
Florida790,3130.92×
New York707,2591×
Pennsylvania463,0711.08×
Illinois447,1161.06×
Georgia405,9121.04×
Ohio397,0651.02×
North Carolina376,8850.99×
Virginia344,7511.12×
Michigan328,0010.99×
New Jersey307,1790.95×
Washington301,9811.19×
Tennessee256,5971.01×
Massachusetts253,4001.01×
Indiana237,4451.03×
Maryland222,4861.02×
Arizona222,3720.86×
Missouri208,5361.02×
Colorado195,3370.98×
Minnesota193,7621.07×
South Carolina190,7311×
Wisconsin190,1711×
Louisiana158,4500.97×
Alabama154,2620.87×
Kentucky153,4350.97×
Oregon148,8431.02×
Utah136,2271.2×
Oklahoma129,8490.92×
Connecticut122,3130.96×
Iowa109,0901.04×
Kansas108,2961.08×
Arkansas106,7931.02×
Mississippi106,3311.02×
Nevada104,7680.85×
Idaho72,7471.14×
Nebraska65,5421.03×
Hawaii60,8291.12×
West Virginia56,8840.96×
New Mexico55,6740.88×
New Hampshire50,7481.02×
Maine45,0680.99×
Rhode Island38,0950.94×
Washington, District of Columbia37,6860.99×
Alaska32,8751.21×
North Dakota31,4771.21×
Delaware30,4710.87×
Montana29,9040.85×
South Dakota23,1920.79×
Vermont19,0550.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retirement planning audience
BrandAffinityCategory
Chase (bank)7.38×Business & Career
Retirement age16.76×Business & Career
Retirement9.81×Business & Career
Retirement community8.68×Kids & Family
Baby boomers7.81×Kids & Family
Charles Schwab Corporation6.53×Business & Career
Pension8.5×Business & Career
Medicare (United States)6.87×Health
Old age5.56×Politics & Society
Fox News Channel2.52×Movies & TV
Yahoo! Finance3.95×Business & Career
Individual retirement account20.74×Business & Career
Family caregivers9.62×Kids & Family
Social Security (United States)7.81×Politics & Society
AARP6.37×Politics & Society
Financial plan5.95×Movies & TV
Estate planning11.35×Kids & Family
Medigap8.69×Politics & Society
Financial adviser6.04×Business & Career
Registered Retirement Savings Plan16.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retirement planning audience
TraitClusterScore
Risk AppetiteTHRILL2.44
Family OrientationCONSERVATISM2.2
Career OrientationPOWER2
Need for SecurityCONSERVATISM1.84
TravellingTHRILL1.76
Quality AwarenessPREMIUM1.69

Worldwide distribution

Worldwide audience distribution share by country for Retirement planning
CountryShare
United States34.8%
United Kingdom8.6%
Australia5.9%

See Retirement planning audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Retirement planning have in United States?

Retirement planning has an estimated audience of 12,676,331 people in United States, concentrated in California and Texas.

What is the gender split and age of Retirement planning fans?

53.3% of Retirement planning fans are female, 46.7% are male, with an average age of 53.0 years.

Which brands do Retirement planning fans like most?

Retirement planning fans show strongest brand affinity for Chase (bank) (7.38×), Retirement age (16.76×), and Retirement (9.81×) over the country average.

Where do Retirement planning fans live in United States?

Retirement planning fans in United States are most concentrated in California (reach 1,421,451), Texas (reach 1,047,703), and Florida (reach 790,313). These three regions account for the largest share of the active audience.

What other brands do Retirement planning fans also like?

Beyond Retirement planning itself, the audience over-indexes on Retirement age (16.76×), Retirement (9.81×), Retirement community (8.68×), and Baby boomers (7.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.