Rascasse Audience Intelligence

Retirement planning Audience in United States

A data profile of the people who buy, follow and care about Retirement planning in United States — modelled from more than twelve digital signal sources. Retirement planning has an estimated audience of 12,676,331 people in United States.

#1876among Topic in United States#285in Business & Career

The average Retirement planning fan in United States is 53.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Acorn Stairlifts, Retirement age, Retirement, with strongest over-indexing on Acorn Stairlifts (25.89× the country average).

Demographically, the Retirement planning audience skews balanced with an average age of 53.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retirement planning fan in United States is balanced, around 53.0 years old, with strong Career Orientation tendencies and a notable affinity for Acorn Stairlifts.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retirement planning profile in United States.

Audience size
12.7M
in United States
Gender
53.3%♀
46.7% male
Age
53.0
average years
Country rank
#2817
Topic in United States
Fig. 01

Search interest · 12-month trend

+726%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retirement planning fans

53.3% are female, 46.7% are male, average age 53.0.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Retirement planning audience in United States
MetricValue
Female53.3%
Male46.7%
Average age53.0
Estimated audience size12,676,331
Fig. 03

Age distribution

Ø 53.0
average years
Age distribution of the Retirement planning audience in United States
Age bracketShare%
16-192%
20-295%
30-399%
40-4920%
50+64%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Retirement planning audience comes from United States.

Worldwide audience distribution share by country for Retirement planning
CountryShare
United States34.8%
United Kingdom8.6%
Australia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retirement planning audience in United States is strongest.

Fig. 05

Top regions by affinity

Retirement planning fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~400K1.82×
02North Dakota~30K1.20×
03Alaska~30K1.19×
04Wyoming~20K1.17×
05Idaho~70K1.16×
06Connecticut~100K1.06×
07Mississippi~100K1.06×
08Kansas~100K1.06×
09Utah~100K1.05×
10West Virginia~60K1.05×
11Missouri~200K1.04×
12New Hampshire~50K1.03×
13Rhode Island~40K1.03×
14South Carolina~200K1.02×
15Iowa~100K1.02×
16Nebraska~60K1.02×
17Pennsylvania~400K1.01×
18California~1.5M1.00×
19North Carolina~400K1.00×
20Washington~300K1.00×
21Maryland~200K1.00×
22Ohio~400K0.99×
23Indiana~200K0.99×
24Michigan~300K0.98×
25Tennessee~200K0.98×
26Wisconsin~200K0.98×
27Minnesota~200K0.98×
28Arkansas~100K0.98×
29Georgia~400K0.97×
30Oregon~100K0.97×
31Maine~40K0.97×
32Florida~800K0.96×
33New York~700K0.96×
34Virginia~300K0.96×
35New Jersey~300K0.95×
36Louisiana~200K0.95×
37South Dakota~30K0.95×
38Massachusetts~200K0.94×
39Oklahoma~100K0.94×
40Alabama~200K0.93×
41Kentucky~100K0.93×
42Hawaii~50K0.93×
43Montana~30K0.93×
44Illinois~400K0.92×
45Texas~1M0.91×
46Delaware~30K0.91×
47Arizona~200K0.90×
48Nevada~100K0.87×
49Washington, District of Columbia~30K0.86×
50New Mexico~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Retirement planning, United States
0.85×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retirement planning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retirement planning audience
#·InterestCategoryAffinity×
01Acorn StairliftsHome & Garden25.89×
02Individual retirement accountBusiness & Career20.74×
03Retirement ageBusiness & Career16.76×
04Estate planningKids & Family11.35×
05RetirementBusiness & Career9.81×
06Family caregiversKids & Family9.62×
07MedigapPolitics & Society8.69×
08Retirement communityKids & Family8.68×
09PensionBusiness & Career8.50×
10Baby boomersKids & Family7.81×
11Social Security (United States)Politics & Society7.81×
12Medicare (United States)Health6.87×
13Charles Schwab CorporationBusiness & Career6.53×
14AARPPolitics & Society6.37×
15Financial adviserBusiness & Career6.04×
16Financial planMovies & TV5.95×
17Old agePolitics & Society5.56×
18Yahoo! FinanceBusiness & Career3.95×
19Mitch McConnellPolitics & Society3.34×
20Donald TrumpPolitics & Society2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retirement planning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retirement planning audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.32×
Need for SecurityCONSERVATISM2.19×
Family OrientationCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retirement planning audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Luxury OrientationPREMIUM0.67×
IndulgenceJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retirement planning have in United States?

Retirement planning has an estimated audience of 12,676,331 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retirement planning fans?

53.3% of Retirement planning fans are female, 46.7% are male, with an average age of 53.0 years.

03

Which brands do Retirement planning fans like most?

Retirement planning fans show strongest brand affinity for Acorn Stairlifts (25.89×), Retirement age (16.76×), and Retirement (9.81×) over the country average.

04

Where do Retirement planning fans live in United States?

Retirement planning fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Retirement planning fans also like?

Beyond Retirement planning itself, the audience over-indexes on Retirement age (16.76×), Retirement (9.81×), Retirement community (8.68×), and Charles Schwab Corporation (6.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Retirement planning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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