Rascasse Audience Intelligence

Individual retirement account Audience in United States

A data profile of the people who buy, follow and care about Individual retirement account in United States — modelled from more than twelve digital signal sources. Individual retirement account has an estimated audience of 1,529,556 people in United States.

#7205among Topic in United States#1227in Business & Career

The average Individual retirement account fan in United States is 53.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Retirement planning, Crazy, Stupid, Love., Retirement, with strongest over-indexing on Retirement planning (20.74× the country average).

Demographically, the Individual retirement account audience skews balanced with an average age of 53.0, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Individual retirement account fan in United States is balanced, around 53.0 years old, with strong Career Orientation tendencies and a notable affinity for Retirement planning.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Individual retirement account profile in United States.

Audience size
1.5M
in United States
Gender
50.1%♀
49.9% male
Age
53.0
average years
Country rank
#17498
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Individual retirement account fans

50.1% are female, 49.9% are male, average age 53.0.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Individual retirement account audience in United States
MetricValue
Female50.1%
Male49.9%
Average age53.0
Estimated audience size1,529,556
Fig. 03

Age distribution

Ø 53.0
average years
Age distribution of the Individual retirement account audience in United States
Age bracketShare%
16-194%
20-295%
30-398%
40-4915%
50+68%
Fig. 04

Worldwide distribution

81.3%

of the worldwide Individual retirement account audience comes from United States.

Worldwide audience distribution share by country for Individual retirement account
CountryShare
United States81.3%
Canada5.6%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Individual retirement account audience in United States is strongest.

Fig. 05

Top regions by affinity

Individual retirement account fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.46×
02Georgia~60K1.35×
03Texas~200K1.25×
04Louisiana~20K1.23×
05Virginia~40K1.18×
06New York~100K1.17×
07California~200K1.16×
08Florida~100K1.16×
09Maryland~30K1.16×
10Alabama~20K1.15×
11South Carolina~30K1.14×
12New Jersey~40K1.13×
13North Carolina~50K1.11×
14Arkansas~10K1.11×
15Washington, District of Columbia~5K1.07×
16Vermont~3K1.07×
17Tennessee~30K1.05×
18Massachusetts~30K1.03×
19Illinois~50K1.02×
20Connecticut~20K1.02×
21Delaware~4K1.01×
22Alaska~3K1.01×
23Oklahoma~20K1.00×
24Nevada~10K1.00×
25Hawaii~7K1.00×
26Arizona~30K0.99×
27Washington~30K0.99×
28North Dakota~3K0.97×
29Pennsylvania~50K0.96×
30New Hampshire~6K0.96×
31Ohio~40K0.95×
32South Dakota~3K0.95×
33Indiana~30K0.94×
34Wisconsin~20K0.94×
35Michigan~40K0.93×
36New Mexico~7K0.93×
37West Virginia~7K0.93×
38Rhode Island~5K0.93×
39Montana~4K0.93×
40Kentucky~20K0.92×
41Nebraska~7K0.92×
42Missouri~20K0.90×
43Colorado~20K0.90×
44Oregon~20K0.90×
45Maine~5K0.90×
46Idaho~7K0.89×
47Iowa~10K0.88×
48Kansas~10K0.88×
49Utah~10K0.85×
50Minnesota~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Individual retirement account, United States
0.84×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Individual retirement account audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Individual retirement account audience
#·InterestCategoryAffinity×
01Crédit AgricoleBusiness & Career84.68×
02Société GénéraleBusiness & Career83.12×
03Retirement planningBusiness & Career20.74×
04Crazy, Stupid, Love.Movies & TV20.00×
05Consumer CellularTechnology & Electronics12.00×
06PensionBusiness & Career8.82×
07Wealth managementBusiness & Career7.75×
08RetirementBusiness & Career7.18×
09Sustainable energyHome & Garden6.84×
10Stock marketBusiness & Career6.19×
11Home insuranceBusiness & Career6.14×
12Life insuranceBusiness & Career5.34×
13Retirement communityKids & Family4.78×
14Renewable energyBusiness & Career4.69×
15Health insuranceBusiness & Career4.56×
16Mortgage loansBusiness & Career2.63×
17BankingBusiness & Career2.30×
18American AirlinesTravel & Leisure2.27×
19CNNMovies & TV2.06×
20Donald TrumpPolitics & Society1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Individual retirement account audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Individual retirement account audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.97×
PatriotismCONSERVATISM2.75×
Family OrientationCONSERVATISM2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Individual retirement account audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
ExtroversionTHRILL0.78×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Individual retirement account have in United States?

Individual retirement account has an estimated audience of 1,529,556 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Individual retirement account fans?

50.1% of Individual retirement account fans are female, 49.9% are male, with an average age of 53.0 years.

03

Which brands do Individual retirement account fans like most?

Individual retirement account fans show strongest brand affinity for Retirement planning (20.74×), Crazy, Stupid, Love. (20×), and Retirement (7.18×) over the country average.

04

Where do Individual retirement account fans live in United States?

Individual retirement account fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Individual retirement account fans also like?

Beyond Individual retirement account itself, the audience over-indexes on Crazy, Stupid, Love. (20×), Retirement (7.18×), Pension (8.82×), and Sustainable energy (6.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Individual retirement account audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Individual retirement account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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