Individual retirement account Audience in United States

Individual retirement account has an estimated audience of 1,529,556 people in United States. 50.1% are female, 49.9% are male, average age 53.0. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, Retirement planning, Crédit Agricole, StubHub.

The average Individual retirement account fan in United States is 53.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, Retirement planning, with strongest over-indexing on Finnair (675× the country average). Demographically, the Individual retirement account audience skews balanced with an average age of 53.0, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Individual retirement account fans

Demographic split for Individual retirement account audience in United States
MetricValue
Female50.1%
Male49.9%
Average age53.0
Estimated audience size1,529,556

Audience persona

The typical Individual retirement account fan in United States is balanced, around 53.0 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Individual retirement account in United States
RegionReachAffinity
California181,4281.08×
Texas132,6241.01×
New York101,9511.19×
Florida93,6630.9×
Virginia64,1241.72×
Illinois54,0431.06×
Pennsylvania50,8220.99×
Georgia49,5941.05×
Ohio46,9961×
North Carolina43,1250.94×
Massachusetts36,7901.22×
New Jersey35,4850.91×
Washington33,7851.1×
Michigan32,8410.82×
Indiana30,9191.11×
Wisconsin28,6601.25×
Maryland27,6661.05×
Arizona27,3040.87×
Colorado25,7321.07×
Tennessee24,6660.8×
Missouri22,7830.92×
Minnesota20,6510.94×
Alabama20,4220.96×
Louisiana19,9801.01×
Oklahoma18,7581.1×
Kentucky18,4600.96×
South Carolina17,2460.75×
Oregon16,0890.92×
Connecticut12,3080.8×
Arkansas12,1350.96×
Utah9,9950.73×
Nevada9,8940.67×
Mississippi9,6940.77×
Iowa9,5690.76×
Kansas9,4080.78×
Hawaii7,0591.07×
New Hampshire6,5941.09×
Idaho6,0460.79×
West Virginia5,8200.82×
Rhode Island5,4991.13×
Nebraska5,2830.69×
New Mexico5,2550.69×
Washington, District of Columbia5,2401.14×
Vermont4,8391.8×
Alaska4,3561.33×
Maine4,3390.79×
Montana3,7970.89×
South Dakota3,7481.06×
North Dakota3,6491.16×
Wyoming3,5311.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Individual retirement account audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather16.31×Home & Garden
Retirement planning16.47×Business & Career
Crédit Agricole123.35×Business & Career
StubHub16.02×Travel & Leisure
Société Générale138.3×Business & Career
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Flickr12.73×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Capital One5.02×Business & Career
Idris Elba16.3×Movies & TV
Michelle Pfeiffer13.36×Movies & TV
Telegram14.84×Internet & Social Media
Liam Neeson11.43×Movies & TV
Crazy, Stupid, Love.20×Movies & TV
Choice Hotels18.49×Travel & Leisure
Aruba19.38×Travel & Leisure
Rebecca Ferguson17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Individual retirement account audience
TraitClusterScore
Career OrientationPOWER2.14
Need for SecurityCONSERVATISM2.07
Family OrientationCONSERVATISM2.03
TravellingTHRILL1.8
Quality AwarenessPREMIUM1.79
SustainabilityBALANCE1.69

Worldwide distribution

Worldwide audience distribution share by country for Individual retirement account
CountryShare
United States81.3%
Canada5.6%
United Kingdom3.3%

See Individual retirement account audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Individual retirement account have in United States?

Individual retirement account has an estimated audience of 1,529,556 people in United States, concentrated in California and Texas.

What is the gender split and age of Individual retirement account fans?

50.1% of Individual retirement account fans are female, 49.9% are male, with an average age of 53.0 years.

Which brands do Individual retirement account fans like most?

Individual retirement account fans show strongest brand affinity for Finnair (675×), AccuWeather (16.31×), and Retirement planning (16.47×) over the country average.

Where do Individual retirement account fans live in United States?

Individual retirement account fans in United States are most concentrated in California (reach 181,428), Texas (reach 132,624), and New York (reach 101,951). These three regions account for the largest share of the active audience.

What other brands do Individual retirement account fans also like?

Beyond Individual retirement account itself, the audience over-indexes on AccuWeather (16.31×), Retirement planning (16.47×), Crédit Agricole (123.35×), and StubHub (16.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Individual retirement account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.