Wealth management Audience in United States

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Wealth management has an estimated audience of 13,170,562 people in United States. 48.3% are female, 51.7% are male, average age 42.8. Top regions: California, Florida, Texas. Top brand affinities: Financial plan, USAJobs, Investment strategy, Yahoo! Finance, Charles Schwab Corporation.

The average Wealth management fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Financial plan, USAJobs, Investment strategy, with strongest over-indexing on Financial plan (9.67× the country average). Demographically, the Wealth management audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Wealth management fans

Demographic split for Wealth management audience in United States
MetricValue
Female48.3%
Male51.7%
Average age42.8
Estimated audience size13,170,562

Audience persona

The typical Wealth management fan in United States is balanced, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Financial plan.

Top regions in United States

Top regions ranked by reach for Wealth management in United States
RegionReachAffinity
California1,507,2151.04×
Florida1,271,4391.43×
Texas1,115,6330.99×
New York1,032,8231.4×
Illinois590,8311.35×
Pennsylvania529,9371.19×
New Jersey409,7921.22×
Georgia394,3830.97×
North Carolina389,1470.98×
Ohio362,2920.89×
Virginia350,7701.09×
Massachusetts334,4431.29×
Michigan322,5660.94×
Arizona306,3081.14×
Washington261,9590.99×
Tennessee260,2050.98×
Minnesota252,1901.34×
Wisconsin246,8061.25×
Missouri228,3541.08×
South Carolina227,2171.15×
Indiana226,3120.94×
Colorado210,9571.02×
Maryland202,2080.89×
Oregon186,0121.23×
Connecticut170,2301.29×
Alabama161,2450.88×
Oklahoma136,0170.93×
Arkansas135,9921.25×
Louisiana134,3380.79×
Kansas134,1591.29×
Kentucky120,2630.73×
Iowa115,1311.06×
Utah96,9600.82×
Nevada87,3150.69×
Mississippi73,5570.68×
West Virginia68,5201.12×
Idaho59,4860.9×
Nebraska58,5950.89×
Washington, District of Columbia54,2481.37×
Rhode Island50,9261.21×
New Hampshire47,3300.91×
New Mexico39,1890.59×
Hawaii34,7470.61×
Maine34,5830.73×
Delaware30,9890.85×
Montana29,6250.81×
South Dakota23,9570.79×
North Dakota23,3260.86×
Alaska16,7870.6×
Vermont16,6960.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wealth management audience
BrandAffinityCategory
Financial plan9.67×Movies & TV
USAJobs12.49×Business & Career
Investment strategy8.32×Business & Career
Yahoo! Finance3.28×Business & Career
Charles Schwab Corporation4.39×Business & Career
Investment management4.73×Business & Career
Personal finance1.69×Business & Career
Portfolio (finance)8.1×Business & Career
Stocks9.37×Business & Career
Fox News Channel1.58×Movies & TV
Database2.66×Technology & Electronics
Retirement planning4.56×Business & Career
Bank of America2.06×Business & Career
Mutual fund6.4×Business & Career
Stock market3.66×Business & Career
Investor2.72×Business & Career
Institute of technology3.52×Business & Career
Return on investment6.02×Business & Career
E-Trade4.8×Business & Career
Citibank3.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wealth management audience
TraitClusterScore
Career OrientationPOWER2.75
Family OrientationCONSERVATISM1.87
Design AffinityPREMIUM1.75
Luxury OrientationPREMIUM1.66
TravellingTHRILL1.63
Risk AppetiteTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Wealth management
CountryShare
United States20.9%
India16.8%
Taiwan5.8%

See Wealth management audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Wealth management have in United States?

Wealth management has an estimated audience of 13,170,562 people in United States, concentrated in California and Florida.

What is the gender split and age of Wealth management fans?

48.3% of Wealth management fans are female, 51.7% are male, with an average age of 42.8 years.

Which brands do Wealth management fans like most?

Wealth management fans show strongest brand affinity for Financial plan (9.67×), USAJobs (12.49×), and Investment strategy (8.32×) over the country average.

Where do Wealth management fans live in United States?

Wealth management fans in United States are most concentrated in California (reach 1,507,215), Florida (reach 1,271,439), and Texas (reach 1,115,633). These three regions account for the largest share of the active audience.

What other brands do Wealth management fans also like?

Beyond Wealth management itself, the audience over-indexes on USAJobs (12.49×), Investment strategy (8.32×), Yahoo! Finance (3.28×), and Charles Schwab Corporation (4.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wealth management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.