Return on investment Audience in United States

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Return on investment has an estimated audience of 6,466,239 people in United States. 39.5% are female, 60.5% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Noodle (Gorillaz), Israel, Jesse Plemons, Kendra Scott, Jeep Wagoneer.

The average Return on investment fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Noodle (Gorillaz), Israel, Jesse Plemons, with strongest over-indexing on Noodle (Gorillaz) (3.61× the country average). Demographically, the Return on investment audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Return on investment fans

Demographic split for Return on investment audience in United States
MetricValue
Female39.5%
Male60.5%
Average age42.6
Estimated audience size6,466,239

Audience persona

The typical Return on investment fan in United States is more male, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Noodle (Gorillaz).

Top regions in United States

Top regions ranked by reach for Return on investment in United States
RegionReachAffinity
California789,1471.11×
Texas601,7241.08×
New York512,1621.42×
Florida435,9001×
Illinois254,9041.18×
Pennsylvania235,9441.08×
Georgia228,5291.15×
North Carolina223,5081.15×
Virginia207,4541.32×
Ohio187,5340.94×
Massachusetts176,2231.38×
New Jersey172,8011.05×
Michigan163,1620.96×
Washington147,2631.14×
Arizona131,9411×
Maryland131,3841.18×
Tennessee127,2190.98×
Indiana118,9511.01×
Colorado117,2861.15×
Missouri98,8570.95×
Oregon92,8901.25×
Minnesota91,0480.98×
Wisconsin89,4500.92×
South Carolina85,3320.88×
Alabama79,9450.88×
Louisiana78,6870.94×
Kentucky70,1330.87×
Connecticut64,9601×
Oklahoma64,2300.89×
Utah59,1081.02×
Iowa54,6901.03×
Kansas51,0241×
Nevada47,0460.75×
Arkansas45,5430.85×
Mississippi41,0120.77×
Nebraska37,7411.16×
Washington, District of Columbia35,5241.83×
Hawaii31,4391.13×
Idaho29,2090.9×
New Mexico23,2420.72×
New Hampshire22,7580.89×
West Virginia20,4930.68×
Rhode Island18,7860.91×
Maine16,6490.72×
Delaware15,5530.87×
Montana14,3390.8×
North Dakota13,0360.98×
South Dakota11,8580.79×
Alaska11,5590.84×
Vermont8,0180.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Return on investment audience
BrandAffinityCategory
Noodle (Gorillaz)3.61×Music & Radio
Israel2.12×Travel & Leisure
Jesse Plemons3.03×Movies & TV
Kendra Scott2.31×Fashion & Accessoires
Jeep Wagoneer4.04×Cars & Mobility
Nebraska Cornhuskers football2.41×Sports
Cam Ward2.35×Sports
Makro10.65×Food & Beverages
Scorpio (comics)9.82×Literature
Urban horticulture1.93×Home & Garden
Staycation1.67×Home & Garden
Meals on Wheels2.87×Food & Beverages
Northrop Grumman3.03×Business & Career
MK1.93×Music & Radio
Business English2.46×Business & Career
Glossier2.28×Beauty & Wellness
TeachHUB1.68×Business & Career
Queens College, City University of New York3.01×Business & Career
CAC 402.01×Business & Career
Atkins diet1.96×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Return on investment audience
TraitClusterScore
Risk AppetiteTHRILL3.55
Career OrientationPOWER2.19
Luxury OrientationPREMIUM2.01
Quality AwarenessPREMIUM1.78
Family OrientationCONSERVATISM1.68
TravellingTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for Return on investment
CountryShare
India16.4%
United States10.8%
Japan4.1%

See Return on investment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Return on investment have in United States?

Return on investment has an estimated audience of 6,466,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Return on investment fans?

39.5% of Return on investment fans are female, 60.5% are male, with an average age of 42.6 years.

Which brands do Return on investment fans like most?

Return on investment fans show strongest brand affinity for Noodle (Gorillaz) (3.61×), Israel (2.12×), and Jesse Plemons (3.03×) over the country average.

Where do Return on investment fans live in United States?

Return on investment fans in United States are most concentrated in California (reach 789,147), Texas (reach 601,724), and New York (reach 512,162). These three regions account for the largest share of the active audience.

What other brands do Return on investment fans also like?

Beyond Return on investment itself, the audience over-indexes on Israel (2.12×), Jesse Plemons (3.03×), Kendra Scott (2.31×), and Jeep Wagoneer (4.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Return on investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.