Rascasse Audience Intelligence

Return on investment Audience in United States

A data profile of the people who buy, follow and care about Return on investment in United States — modelled from more than twelve digital signal sources. Return on investment has an estimated audience of 6,466,239 people in United States.

#3197among Topic in United States#501in Business & Career

The average Return on investment fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Property finder, Investment management, Wealth management, with strongest over-indexing on Property finder (7.48× the country average).

Demographically, the Return on investment audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Return on investment fan in United States is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Property finder.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Return on investment profile in United States.

Audience size
6.5M
in United States
Gender
39.5%♀
60.5% male
Age
42.6
average years
Country rank
#5377
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Return on investment fans

39.5% are female, 60.5% are male, average age 42.6.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Return on investment audience in United States
MetricValue
Female39.5%
Male60.5%
Average age42.6
Estimated audience size6,466,239
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Return on investment audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4921%
50+31%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Return on investment audience comes from United States.

Worldwide audience distribution share by country for Return on investment
CountryShare
India16.4%
United States10.8%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Return on investment audience in United States is strongest.

Fig. 05

Top regions by affinity

Return on investment fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.54×
02North Carolina~200K1.28×
03Virginia~200K1.26×
04New York~500K1.25×
05Massachusetts~200K1.25×
06Maryland~100K1.15×
07Georgia~200K1.13×
08Oregon~80K1.10×
09Nebraska~40K1.10×
10Illinois~200K1.09×
11Washington~100K1.07×
12California~800K1.06×
13Colorado~100K1.06×
14Texas~600K1.05×
15New Jersey~200K1.05×
16Hawaii~30K1.05×
17Pennsylvania~200K1.04×
18South Carolina~100K1.02×
19Indiana~100K1.01×
20Connecticut~70K1.01×
21Rhode Island~20K1.01×
22North Dakota~10K1.01×
23Florida~400K0.99×
24Louisiana~80K0.99×
25Utah~60K0.99×
26Kansas~50K0.99×
27Delaware~20K0.99×
28Minnesota~90K0.98×
29Iowa~50K0.98×
30Arizona~100K0.97×
31Alabama~90K0.97×
32Alaska~10K0.97×
33Ohio~200K0.96×
34Arkansas~50K0.96×
35New Hampshire~20K0.96×
36Montana~20K0.96×
37Missouri~100K0.95×
38Idaho~30K0.95×
39South Dakota~10K0.95×
40Michigan~200K0.94×
41Tennessee~100K0.94×
42Wisconsin~90K0.94×
43Vermont~10K0.93×
44Kentucky~70K0.92×
45Oklahoma~70K0.91×
46Maine~20K0.89×
47Nevada~50K0.88×
48Mississippi~50K0.88×
49New Mexico~30K0.88×
50West Virginia~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Return on investment, United States
0.88×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Return on investment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Return on investment audience
#·InterestCategoryAffinity×
01Penthouse apartmentHome & Garden12.55×
02CondominiumHome & Garden8.61×
03Investment managementBusiness & Career8.57×
04Property finderHome & Garden7.48×
05Swing tradingBusiness & Career7.30×
06Asset managementBusiness & Career6.68×
07Wealth managementBusiness & Career6.02×
08Data scienceBusiness & Career5.62×
09Money managementBusiness & Career4.78×
10Residential areaHome & Garden4.53×
11Stock marketBusiness & Career4.14×
12Retirement planningBusiness & Career3.73×
13InnovationBusiness & Career3.39×
14LivemusicMusic & Radio3.12×
15Sustainable energyHome & Garden3.09×
16Career developmentBusiness & Career2.98×
17Financial servicesBusiness & Career2.10×
18Trader Joe'sShopping1.89×
19BankingBusiness & Career1.67×
20AirbnbTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Return on investment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Return on investment audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.58×
Risk AppetiteTHRILL2.05×
Quality AwarenessPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Return on investment audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
CreativityOPEN0.84×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Return on investment have in United States?

Return on investment has an estimated audience of 6,466,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Return on investment fans?

39.5% of Return on investment fans are female, 60.5% are male, with an average age of 42.6 years.

03

Which brands do Return on investment fans like most?

Return on investment fans show strongest brand affinity for Property finder (7.48×), Investment management (8.57×), and Wealth management (6.02×) over the country average.

04

Where do Return on investment fans live in United States?

Return on investment fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Return on investment fans also like?

Beyond Return on investment itself, the audience over-indexes on Investment management (8.57×), Wealth management (6.02×), Asset management (6.68×), and Innovation (3.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Return on investment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Return on investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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