Money management Audience in United States

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Money management has an estimated audience of 9,755,192 people in United States. 47.9% are female, 52.1% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Investment management, Investment strategy, Wealth management, Financial plan, Financial market.

The average Money management fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Investment management, Investment strategy, Wealth management, with strongest over-indexing on Investment management (10.13× the country average). Demographically, the Money management audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Money management fans

Demographic split for Money management audience in United States
MetricValue
Female47.9%
Male52.1%
Average age43.0
Estimated audience size9,755,192

Audience persona

The typical Money management fan in United States is balanced, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Investment management.

Top regions in United States

Top regions ranked by reach for Money management in United States
RegionReachAffinity
California1,140,6601.06×
Texas994,1671.19×
Florida749,0101.13×
New York640,0891.17×
Georgia443,6461.48×
Illinois335,9471.03×
North Carolina314,7811.07×
Pennsylvania298,4800.91×
Ohio270,1090.9×
New Jersey260,4461.05×
Virginia250,2841.05×
Michigan245,0870.96×
Colorado238,5351.55×
Arizona218,7241.1×
Alabama217,9121.6×
Tennessee213,5311.09×
Maryland208,0581.24×
Louisiana195,0841.55×
Massachusetts173,7010.9×
Indiana173,0900.97×
South Carolina168,8171.15×
Washington165,0200.84×
Missouri161,1491.02×
Nevada132,4921.4×
Mississippi130,3931.62×
Minnesota119,8740.86×
Kentucky113,6350.93×
Wisconsin112,2450.76×
Oklahoma111,1071.03×
Oregon101,3700.91×
Connecticut99,2281.01×
Arkansas83,5381.04×
Kansas80,3071.04×
Utah57,6960.66×
Iowa56,2720.7×
Hawaii47,4801.13×
Idaho42,0560.86×
New Mexico39,8760.82×
Nebraska39,2510.8×
West Virginia35,1920.77×
Rhode Island30,4700.98×
Maine29,6290.85×
New Hampshire27,2910.71×
Washington, District of Columbia26,0920.89×
Delaware22,1250.82×
North Dakota18,1720.91×
Montana17,1080.63×
Alaska16,5260.79×
South Dakota15,9980.71×
Wyoming10,8850.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Money management audience
BrandAffinityCategory
Investment management10.13×Business & Career
Investment strategy10.86×Business & Career
Wealth management10.79×Business & Career
Financial plan8.94×Movies & TV
Financial market6.69×Business & Career
Digital wallet10.08×Internet & Social Media
Technical analysis13.1×Business & Career
Day trading9.72×Business & Career
LinkedIn2.96×Internet & Social Media
Financial accounting7.23×Business & Career
Security (finance)6.92×Business & Career
Stock exchange7.13×Business & Career
Investment banking5.7×Business & Career
Asset5.17×Business & Career
Mortgage calculator4.46×Home & Garden
Charles Schwab Corporation4.31×Business & Career
Rate of return6.87×Business & Career
Trading strategy8.28×Business & Career
Derivative (finance)11.41×Business & Career
Personal finance1.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Money management audience
TraitClusterScore
Quality AwarenessPREMIUM1.95
Career OrientationPOWER1.74
Luxury OrientationPREMIUM1.53
Family OrientationCONSERVATISM1.52
TravellingTHRILL1.41
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Money management
CountryShare
United States29.9%
United Kingdom6.1%
India4.5%

See Money management audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Money management have in United States?

Money management has an estimated audience of 9,755,192 people in United States, concentrated in California and Texas.

What is the gender split and age of Money management fans?

47.9% of Money management fans are female, 52.1% are male, with an average age of 43.0 years.

Which brands do Money management fans like most?

Money management fans show strongest brand affinity for Investment management (10.13×), Investment strategy (10.86×), and Wealth management (10.79×) over the country average.

Where do Money management fans live in United States?

Money management fans in United States are most concentrated in California (reach 1,140,660), Texas (reach 994,167), and Florida (reach 749,010). These three regions account for the largest share of the active audience.

What other brands do Money management fans also like?

Beyond Money management itself, the audience over-indexes on Investment strategy (10.86×), Wealth management (10.79×), Financial plan (8.94×), and Financial market (6.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Money management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.