Rascasse Audience Intelligence

Money management Audience in United States

A data profile of the people who buy, follow and care about Money management in United States — modelled from more than twelve digital signal sources. Money management has an estimated audience of 9,755,192 people in United States.

#2333among Topic in United States#361in Business & Career

The average Money management fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Investment management, Investment strategy, Wealth management, with strongest over-indexing on Investment management (10.13× the country average).

Demographically, the Money management audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Money management fan in United States is balanced, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Investment management.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Money management profile in United States.

Audience size
9.8M
in United States
Gender
47.9%♀
52.1% male
Age
43.0
average years
Country rank
#3668
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Money management fans

47.9% are female, 52.1% are male, average age 43.0.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Money management audience in United States
MetricValue
Female47.9%
Male52.1%
Average age43.0
Estimated audience size9,755,192
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Money management audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Money management audience comes from United States.

Worldwide audience distribution share by country for Money management
CountryShare
United States29.9%
United Kingdom6.1%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Money management audience in United States is strongest.

Fig. 05

Top regions by affinity

Money management fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~300K1.94×
02Alabama~200K1.48×
03Mississippi~100K1.38×
04Georgia~400K1.37×
05Louisiana~200K1.35×
06Maryland~200K1.21×
07Nevada~100K1.18×
08Texas~900K1.12×
09Florida~700K1.11×
10Arizona~200K1.08×
11New York~600K1.06×
12Virginia~300K1.06×
13South Carolina~200K1.05×
14Connecticut~100K1.05×
15Arkansas~80K1.05×
16North Dakota~20K1.05×
17New Jersey~300K1.03×
18Tennessee~200K1.03×
19California~1M1.02×
20Kansas~80K1.02×
21Hawaii~40K1.02×
22Illinois~300K1.01×
23North Carolina~300K1.00×
24Missouri~200K0.99×
25Rhode Island~30K0.97×
26Alaska~20K0.97×
27Idaho~50K0.96×
28Delaware~30K0.96×
29Oregon~100K0.95×
30Oklahoma~100K0.95×
31West Virginia~40K0.95×
32Kentucky~100K0.94×
33New Mexico~50K0.94×
34New Hampshire~40K0.94×
35Maine~30K0.94×
36South Dakota~20K0.94×
37Michigan~200K0.93×
38Washington, District of Columbia~30K0.93×
39Vermont~20K0.93×
40Nebraska~40K0.92×
41Montana~20K0.92×
42Indiana~200K0.91×
43Pennsylvania~300K0.89×
44Iowa~70K0.89×
45Ohio~300K0.88×
46Massachusetts~200K0.88×
47Wisconsin~100K0.86×
48Minnesota~100K0.86×
49Washington~200K0.82×
50Utah~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Money management, United States
0.80×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Money management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Money management audience
#·InterestCategoryAffinity×
01Technical analysisBusiness & Career13.10×
02Derivative (finance)Business & Career11.41×
03SpeculationBusiness & Career11.20×
04Investment strategyBusiness & Career10.86×
05Wealth managementBusiness & Career10.79×
06Investment managementBusiness & Career10.13×
07Digital walletInternet & Social Media10.08×
08Day tradingBusiness & Career9.72×
09Financial planMovies & TV8.94×
10Trading strategyBusiness & Career8.28×
11Financial accountingBusiness & Career7.23×
12Stock exchangeBusiness & Career7.13×
13Security (finance)Business & Career6.92×
14Rate of returnBusiness & Career6.87×
15Financial marketBusiness & Career6.69×
16Investment bankingBusiness & Career5.70×
17AssetBusiness & Career5.17×
18Mortgage calculatorHome & Garden4.46×
19Charles Schwab CorporationBusiness & Career4.31×
20Personal financeBusiness & Career1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Money management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Money management audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.83×
Quality AwarenessPREMIUM1.92×
Career OrientationPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Money management audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
PatriotismCONSERVATISM0.92×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Money management have in United States?

Money management has an estimated audience of 9,755,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Money management fans?

47.9% of Money management fans are female, 52.1% are male, with an average age of 43.0 years.

03

Which brands do Money management fans like most?

Money management fans show strongest brand affinity for Investment management (10.13×), Investment strategy (10.86×), and Wealth management (10.79×) over the country average.

04

Where do Money management fans live in United States?

Money management fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Money management fans also like?

Beyond Money management itself, the audience over-indexes on Investment strategy (10.86×), Wealth management (10.79×), Financial plan (8.94×), and Financial market (6.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Money management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Money management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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