Rascasse Audience Intelligence

Financial accounting Audience in United States

A data profile of the people who buy, follow and care about Financial accounting in United States — modelled from more than twelve digital signal sources. Financial accounting has an estimated audience of 11,353,355 people in United States.

#116among Field of study in United States#2065among Topic in United States#315in Business & Career

The average Financial accounting fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial accounting profile in United States.

Audience size
11.4M
in United States
Gender
46.8%♀
53.2% male
Age
42.4
average years
Country rank
#3156
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial accounting fans

46.8% are female, 53.2% are male, average age 42.4.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Financial accounting audience in United States
MetricValue
Female46.8%
Male53.2%
Average age42.4
Estimated audience size11,353,355
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Financial accounting audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4921%
50+28%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Financial accounting audience comes from United States.

Worldwide audience distribution share by country for Financial accounting
CountryShare
United States22.3%
Brazil7.6%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial accounting audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial accounting fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~200K1.50×
02New York~900K1.39×
03California~1.5M1.38×
04Washington, District of Columbia~50K1.37×
05New Jersey~400K1.35×
06Massachusetts~300K1.33×
07Florida~1M1.27×
08Illinois~500K1.21×
09Rhode Island~40K1.19×
10Texas~1M1.17×
11Maryland~200K1.16×
12North Carolina~400K1.13×
13Georgia~400K1.11×
14Virginia~300K1.11×
15Indiana~200K1.07×
16Pennsylvania~400K1.04×
17Kansas~90K1.04×
18Minnesota~200K1.02×
19Kentucky~100K1.02×
20Vermont~20K1.01×
21South Carolina~200K1.00×
22Arkansas~90K1.00×
23Hawaii~50K1.00×
24Iowa~90K0.99×
25Louisiana~100K0.98×
26Mississippi~90K0.97×
27Delaware~30K0.97×
28Nevada~100K0.96×
29Maine~40K0.96×
30Oklahoma~100K0.95×
31Alaska~20K0.95×
32North Dakota~20K0.95×
33Michigan~300K0.94×
34Washington~200K0.94×
35Arizona~200K0.93×
36Alabama~100K0.93×
37Idaho~50K0.93×
38New Hampshire~40K0.93×
39South Dakota~20K0.93×
40Ohio~300K0.92×
41Montana~30K0.91×
42Oregon~100K0.90×
43Missouri~200K0.89×
44Wisconsin~200K0.89×
45Nebraska~50K0.89×
46West Virginia~50K0.89×
47Utah~90K0.88×
48New Mexico~50K0.87×
49Tennessee~200K0.84×
50Colorado~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Financial accounting, United States
0.80×1.00×1.50×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Financial accounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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