Financial accounting Audience in United States
Financial accounting has an estimated audience of 11,353,355 people in United States. 46.8% are female, 53.2% are male, average age 42.4. Top regions: California, Texas, Florida.
The average Financial accounting fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Financial accounting audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Financial accounting fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 42.4 |
| Estimated audience size | 11,353,355 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,850,205 | 1.48× |
| Texas | 1,120,979 | 1.15× |
| Florida | 1,034,475 | 1.35× |
| New York | 993,969 | 1.57× |
| Illinois | 497,863 | 1.32× |
| New Jersey | 418,693 | 1.45× |
| Pennsylvania | 400,526 | 1.05× |
| Georgia | 399,828 | 1.14× |
| North Carolina | 360,965 | 1.06× |
| Ohio | 339,087 | 0.97× |
| Massachusetts | 337,624 | 1.51× |
| Virginia | 301,895 | 1.09× |
| Michigan | 290,142 | 0.98× |
| Maryland | 234,542 | 1.2× |
| Washington | 233,613 | 1.03× |
| Arizona | 222,774 | 0.96× |
| Indiana | 214,305 | 1.03× |
| Connecticut | 201,814 | 1.77× |
| Tennessee | 174,698 | 0.77× |
| Minnesota | 164,542 | 1.01× |
| South Carolina | 155,851 | 0.91× |
| Missouri | 154,178 | 0.84× |
| Wisconsin | 142,614 | 0.83× |
| Alabama | 142,182 | 0.9× |
| Kentucky | 138,653 | 0.97× |
| Louisiana | 137,043 | 0.94× |
| Colorado | 134,364 | 0.75× |
| Oregon | 115,155 | 0.88× |
| Nevada | 114,523 | 1.04× |
| Oklahoma | 111,592 | 0.89× |
| Kansas | 99,166 | 1.11× |
| Iowa | 88,332 | 0.94× |
| Mississippi | 88,305 | 0.94× |
| Arkansas | 81,302 | 0.87× |
| Utah | 74,924 | 0.74× |
| Washington, District of Columbia | 55,915 | 1.64× |
| Rhode Island | 52,729 | 1.46× |
| Hawaii | 46,770 | 0.96× |
| Idaho | 45,288 | 0.8× |
| Nebraska | 39,569 | 0.69× |
| New Hampshire | 37,132 | 0.83× |
| Maine | 35,834 | 0.88× |
| New Mexico | 35,107 | 0.62× |
| West Virginia | 33,136 | 0.63× |
| Delaware | 29,276 | 0.93× |
| Montana | 18,449 | 0.59× |
| Vermont | 17,633 | 0.88× |
| Alaska | 17,195 | 0.71× |
| South Dakota | 14,795 | 0.56× |
| North Dakota | 14,406 | 0.62× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.58 |
| Quality Awareness | PREMIUM | 2.27 |
| Travelling | THRILL | 2.2 |
| Need for Security | CONSERVATISM | 2.07 |
| Convenience Orientation | PREMIUM | 1.92 |
| Urban Lifestyle | OPEN | 1.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 7.6% |
| United Kingdom | 5.1% |
See Financial accounting audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Financial accounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.