Financial market Audience in United States

Financial market has an estimated audience of 17,236,173 people in United States. 44.8% are female, 55.2% are male, average age 42.7. Top regions: California, New York, Florida. Top brand affinities: Kia Sportage, Day trader, Stock market, Honda HR-V, MSN.

The average Financial market fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Kia Sportage, Day trader, Stock market, with strongest over-indexing on Kia Sportage (41.61× the country average). Demographically, the Financial market audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Financial market fans

Demographic split for Financial market audience in United States
MetricValue
Female44.8%
Male55.2%
Average age42.7
Estimated audience size17,236,173

Audience persona

The typical Financial market fan in United States is more male, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Financial market in United States
RegionReachAffinity
California2,089,5021.1×
New York1,551,7611.61×
Florida1,403,3631.2×
Texas1,375,5650.93×
Illinois742,2161.29×
Pennsylvania601,5701.04×
New Jersey565,6711.29×
Virginia540,8281.29×
Massachusetts538,0651.58×
North Carolina529,4681.02×
Georgia525,1740.99×
Michigan450,8571×
Ohio450,7730.85×
Washington352,5851.02×
Maryland347,1681.17×
Missouri322,4251.16×
Indiana316,8511.01×
Colorado308,1041.13×
Tennessee284,8200.82×
Minnesota267,1181.08×
Arizona265,6140.75×
Connecticut260,2651.51×
Wisconsin250,5460.97×
South Carolina235,6520.91×
Oregon168,7990.85×
Louisiana157,9130.71×
Nevada153,0890.92×
Kentucky151,8590.7×
Kansas137,7241.01×
Alabama137,0270.57×
Oklahoma130,7660.68×
Utah130,7210.85×
Iowa115,4940.81×
Washington, District of Columbia115,0642.22×
Mississippi105,3590.74×
Arkansas90,9250.64×
New Mexico89,7581.04×
New Hampshire73,7151.09×
Nebraska70,1780.81×
Hawaii70,1510.95×
Idaho68,8460.8×
Rhode Island63,2711.15×
Maine49,4010.8×
West Virginia44,7320.56×
Montana41,0750.86×
Vermont38,8951.29×
Delaware37,1840.78×
North Dakota33,2430.94×
South Dakota29,8740.75×
Alaska29,7590.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Financial market audience
BrandAffinityCategory
Kia Sportage41.61×Cars & Mobility
Day trader29.33×Business & Career
Stock market9.3×Business & Career
Honda HR-V28.06×Cars & Mobility
MSN4.27×News
Property finder5.46×Home & Garden
Asset management9.47×Business & Career
Pre-school playgroup30.28×Kids & Family
Forex Online Trading18.33×Business & Career
Bitcoin12×Business & Career
Passive income9.15×Business & Career
Money management7.72×Business & Career
Livemusic4.05×Music & Radio
Houston Astros6.26×Sports
Innovation4.12×Business & Career
Jeep Grand Cherokee7.9×Cars & Mobility
Los Angeles Dodgers5.13×Sports
UBS18×Business & Career
Real property3.59×Home & Garden
Do it yourself (DIY)2.19×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial market audience
TraitClusterScore
Risk AppetiteTHRILL4.86
Career OrientationPOWER2.66
Design AffinityPREMIUM2.01
Luxury OrientationPREMIUM1.96
Early Adopter MentalityPOWER1.95
DIY MentalityTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for Financial market
CountryShare
United States14.9%
India11.0%
Brazil6.7%

See Financial market audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Financial market have in United States?

Financial market has an estimated audience of 17,236,173 people in United States, concentrated in California and New York.

What is the gender split and age of Financial market fans?

44.8% of Financial market fans are female, 55.2% are male, with an average age of 42.7 years.

Which brands do Financial market fans like most?

Financial market fans show strongest brand affinity for Kia Sportage (41.61×), Day trader (29.33×), and Stock market (9.3×) over the country average.

Where do Financial market fans live in United States?

Financial market fans in United States are most concentrated in California (reach 2,089,502), New York (reach 1,551,761), and Florida (reach 1,403,363). These three regions account for the largest share of the active audience.

What other brands do Financial market fans also like?

Beyond Financial market itself, the audience over-indexes on Day trader (29.33×), Stock market (9.3×), Honda HR-V (28.06×), and MSN (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.