Rascasse Audience Intelligence

Financial market Audience in United States

A data profile of the people who buy, follow and care about Financial market in United States — modelled from more than twelve digital signal sources. Financial market has an estimated audience of 17,236,173 people in United States.

#1353among Topic in United States#216in Business & Career

The average Financial market fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Stock market, Forex Online Trading, Day trader, with strongest over-indexing on Stock market (6.58× the country average).

Demographically, the Financial market audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Financial market fan in United States is more male, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Stock market.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial market profile in United States.

Audience size
17.2M
in United States
Gender
44.8%♀
55.2% male
Age
42.7
average years
Country rank
#1977
Topic in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial market fans

44.8% are female, 55.2% are male, average age 42.7.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Financial market audience in United States
MetricValue
Female44.8%
Male55.2%
Average age42.7
Estimated audience size17,236,173
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Financial market audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4921%
50+30%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Financial market audience comes from United States.

Worldwide audience distribution share by country for Financial market
CountryShare
United States14.9%
India11.0%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial market audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial market fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K1.61×
02New York~1.5M1.47×
03Massachusetts~500K1.37×
04Connecticut~200K1.32×
05Indiana~400K1.30×
06New Jersey~600K1.29×
07Illinois~700K1.23×
08Minnesota~300K1.21×
09Virginia~500K1.17×
10Florida~1.5M1.14×
11Maryland~300K1.13×
12California~2M1.09×
13Wisconsin~300K1.08×
14Washington~400K1.06×
15Vermont~30K1.06×
16New Hampshire~70K1.04×
17Colorado~300K1.03×
18Rhode Island~60K1.03×
19North Carolina~500K1.00×
20Missouri~300K1.00×
21Pennsylvania~600K0.99×
22Georgia~500K0.99×
23Hawaii~70K0.99×
24South Dakota~40K0.99×
25Alaska~40K0.99×
26North Dakota~30K0.99×
27New Mexico~80K0.98×
28Utah~100K0.97×
29Kansas~100K0.97×
30Montana~50K0.97×
31Delaware~50K0.97×
32Texas~1.5M0.95×
33Michigan~400K0.95×
34South Carolina~200K0.95×
35Maine~60K0.95×
36Mississippi~100K0.93×
37Oregon~200K0.92×
38Nevada~200K0.92×
39Iowa~100K0.92×
40Idaho~80K0.92×
41Nebraska~80K0.91×
42West Virginia~70K0.89×
43Arizona~300K0.88×
44Ohio~500K0.87×
45Arkansas~100K0.86×
46Oklahoma~200K0.85×
47Tennessee~300K0.84×
48Louisiana~200K0.84×
49Kentucky~200K0.83×
50Alabama~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Financial market, United States
0.82×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial market audience
#·InterestCategoryAffinity×
01Forex Online TradingBusiness & Career18.33×
02Day traderBusiness & Career18.33×
03UBSBusiness & Career13.51×
04Derivative (finance)Business & Career11.30×
05Commodity marketBusiness & Career9.80×
06BitcoinBusiness & Career8.70×
07Asset managementBusiness & Career7.63×
08Money managementBusiness & Career6.69×
09Stock marketBusiness & Career6.58×
10InnovationBusiness & Career4.43×
11Property finderHome & Garden3.84×
12Real propertyHome & Garden3.78×
13NASDAQBusiness & Career3.48×
14Outback SteakhouseFood & Beverages3.09×
15PhilanthropyArts & Culture2.67×
16Financial servicesBusiness & Career2.56×
17MSNNews1.85×
18Trader Joe'sShopping1.73×
19Quality of lifeHealth1.62×
20BankingBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial market audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.90×
Career OrientationPOWER2.63×
IndulgenceJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial market audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
TraditionCONSERVATISM0.86×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial market have in United States?

Financial market has an estimated audience of 17,236,173 people in United States, concentrated in California and New York.

02

What is the gender split and age of Financial market fans?

44.8% of Financial market fans are female, 55.2% are male, with an average age of 42.7 years.

03

Which brands do Financial market fans like most?

Financial market fans show strongest brand affinity for Stock market (6.58×), Forex Online Trading (18.33×), and Day trader (18.33×) over the country average.

04

Where do Financial market fans live in United States?

Financial market fans in United States are most concentrated in California (reach ~2M), New York (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Financial market fans also like?

Beyond Financial market itself, the audience over-indexes on Forex Online Trading (18.33×), Day trader (18.33×), Innovation (4.43×), and Asset management (7.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Financial market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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