Rascasse Audience Intelligence

Day trader Audience in United States

A data profile of the people who buy, follow and care about Day trader in United States — modelled from more than twelve digital signal sources. Day trader has an estimated audience of 2,124,975 people in United States.

#6129among Topic in United States#1037in Business & Career

The average Day trader fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Financial market, FXCM, Polymarket, with strongest over-indexing on Financial market (18.33× the country average).

Demographically, the Day trader audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Day trader fan in United States is more male, around 33.4 years old, with strong Risk Appetite tendencies and a notable affinity for Financial market.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Day trader profile in United States.

Audience size
2.1M
in United States
Gender
28.6%♀
71.4% male
Age
33.4
average years
Country rank
#13590
Topic in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Day trader fans

28.6% are female, 71.4% are male, average age 33.4.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Day trader audience in United States
MetricValue
Female28.6%
Male71.4%
Average age33.4
Estimated audience size2,124,975
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Day trader audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3917%
40-4912%
50+12%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Day trader audience comes from United States.

Worldwide audience distribution share by country for Day trader
CountryShare
United States21.1%
India16.0%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Day trader audience in United States is strongest.

Fig. 05

Top regions by affinity

Day trader fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.61×
02Georgia~90K1.39×
03Louisiana~40K1.28×
04Texas~200K1.26×
05California~300K1.25×
06New York~100K1.23×
07New Jersey~60K1.19×
08Nevada~20K1.12×
09Alabama~30K1.11×
10Maryland~40K1.10×
11South Carolina~40K1.10×
12Mississippi~20K1.10×
13Tennessee~50K1.09×
14Washington, District of Columbia~7K1.09×
15Illinois~70K1.06×
16Virginia~50K1.05×
17Kansas~20K1.05×
18Hawaii~10K1.05×
19Delaware~6K1.05×
20North Carolina~70K1.04×
21Massachusetts~40K1.04×
22Connecticut~20K1.04×
23Pennsylvania~70K1.01×
24Arizona~40K1.01×
25Washington~40K1.01×
26Arkansas~20K0.99×
27Rhode Island~7K0.98×
28Missouri~30K0.97×
29Oklahoma~20K0.97×
30Indiana~40K0.96×
31Minnesota~30K0.95×
32Nebraska~10K0.95×
33South Dakota~5K0.95×
34Alaska~4K0.95×
35North Dakota~4K0.95×
36Michigan~50K0.94×
37Wisconsin~30K0.94×
38Kentucky~30K0.94×
39Vermont~4K0.94×
40Ohio~60K0.93×
41Iowa~20K0.92×
42Oregon~20K0.91×
43West Virginia~9K0.91×
44New Hampshire~8K0.91×
45Maine~7K0.91×
46Montana~5K0.91×
47Colorado~30K0.90×
48Idaho~9K0.89×
49Utah~20K0.88×
50New Mexico~9K0.88×
Fig. 06

Affinity by region

Affinity by region — Day trader, United States
0.88×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Day trader audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Day trader audience
#·InterestCategoryAffinity×
01FXCMBusiness & Career37.62×
02Electronic tradingBusiness & Career26.90×
03Fundamental analysisBusiness & Career26.11×
04Electronic trading platformBusiness & Career21.25×
05Financial marketBusiness & Career18.33×
06Trading strategyBusiness & Career16.40×
07Swing tradingBusiness & Career16.32×
08CryptocurrencyTechnology & Electronics14.26×
09Foreign exchange marketBusiness & Career13.13×
10Security (finance)Business & Career12.86×
11Trader (finance)Business & Career12.68×
12TradingViewBusiness & Career12.16×
13PolymarketBusiness & Career11.33×
14Email marketingBusiness & Career8.34×
15Social media marketingBusiness & Career6.89×
16Stock exchangeBusiness & Career6.77×
17Stock marketBusiness & Career5.92×
18Customer relationship managementBusiness & Career5.31×
19Digital marketingBusiness & Career4.53×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Day trader audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Day trader audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.76×
Design AffinityPREMIUM2.47×
Career OrientationPOWER2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Day trader audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Need for SecurityCONSERVATISM0.67×
Price SensitivityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Day trader have in United States?

Day trader has an estimated audience of 2,124,975 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Day trader fans?

28.6% of Day trader fans are female, 71.4% are male, with an average age of 33.4 years.

03

Which brands do Day trader fans like most?

Day trader fans show strongest brand affinity for Financial market (18.33×), FXCM (37.62×), and Polymarket (11.33×) over the country average.

04

Where do Day trader fans live in United States?

Day trader fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Day trader fans also like?

Beyond Day trader itself, the audience over-indexes on FXCM (37.62×), Polymarket (11.33×), Security (finance) (12.86×), and TradingView (12.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Day trader audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Day trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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