Day trader Audience in United States

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Day trader has an estimated audience of 2,124,975 people in United States. 28.6% are female, 71.4% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Financial market, FXCM, Polymarket, Security (finance), Electronic trading platform.

The average Day trader fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Financial market, FXCM, Polymarket, with strongest over-indexing on Financial market (18.33× the country average). Demographically, the Day trader audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Day trader fans

Demographic split for Day trader audience in United States
MetricValue
Female28.6%
Male71.4%
Average age33.4
Estimated audience size2,124,975

Audience persona

The typical Day trader fan in United States is more male, around 33.4 years old, with strong Risk Appetite tendencies and a notable affinity for Financial market.

Top regions in United States

Top regions ranked by reach for Day trader in United States
RegionReachAffinity
California294,5251.26×
Texas238,5391.31×
Florida223,3611.55×
New York153,7061.29×
Georgia84,3571.29×
Illinois79,0261.12×
Pennsylvania72,7371.02×
North Carolina67,0001.05×
New Jersey64,4471.19×
Ohio62,6840.96×
Virginia55,7131.08×
Michigan55,2440.99×
Massachusetts48,0021.15×
Tennessee45,3941.06×
Washington44,5531.05×
Arizona41,9920.97×
Maryland37,9061.04×
Indiana37,8470.97×
Missouri34,0690.99×
South Carolina33,8641.06×
Louisiana33,6551.23×
Wisconsin31,3680.98×
Colorado31,2150.93×
Minnesota30,8091.01×
Alabama30,8011.04×
Oklahoma23,2130.98×
Kentucky22,5730.85×
Nevada22,4781.09×
Connecticut22,4241.05×
Oregon21,9840.9×
Kansas19,1611.14×
Mississippi19,0851.09×
Arkansas17,5201×
Utah16,0800.85×
Iowa15,6580.89×
Nebraska10,5930.99×
Hawaii9,4971.04×
Idaho8,4870.8×
Washington, District of Columbia8,3761.31×
New Mexico7,5870.71×
West Virginia7,3520.74×
New Hampshire6,4910.78×
Rhode Island6,0590.9×
Maine6,0550.8×
Delaware5,6130.96×
South Dakota4,2840.87×
Montana4,1120.7×
North Dakota3,2930.75×
Alaska3,1450.69×
Vermont2,6710.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Day trader audience
BrandAffinityCategory
Financial market18.33×Business & Career
FXCM37.62×Business & Career
Polymarket11.33×Business & Career
Security (finance)12.86×Business & Career
Electronic trading platform21.25×Business & Career
TradingView12.16×Business & Career
Trading strategy16.4×Business & Career
Social media marketing6.89×Business & Career
Foreign exchange market13.13×Business & Career
Swing trading16.32×Business & Career
FOREX.com32.62×Business & Career
Email marketing8.34×Business & Career
Electronic trading26.9×Business & Career
Cryptocurrency14.26×Technology & Electronics
Fundamental analysis26.11×Business & Career
Stock market5.92×Business & Career
Customer relationship management5.31×Business & Career
Digital marketing4.53×Business & Career
Trader (finance)12.68×Business & Career
Stock exchange6.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Day trader audience
TraitClusterScore
Risk AppetiteTHRILL8.12
Career OrientationPOWER3.15
Luxury OrientationPREMIUM2.47
Early Adopter MentalityPOWER1.96
Design AffinityPREMIUM1.87
Sports ActivityPOWER1.72

Worldwide distribution

Worldwide audience distribution share by country for Day trader
CountryShare
United States21.1%
India16.0%
Brazil8.1%

See Day trader audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Day trader have in United States?

Day trader has an estimated audience of 2,124,975 people in United States, concentrated in California and Texas.

What is the gender split and age of Day trader fans?

28.6% of Day trader fans are female, 71.4% are male, with an average age of 33.4 years.

Which brands do Day trader fans like most?

Day trader fans show strongest brand affinity for Financial market (18.33×), FXCM (37.62×), and Polymarket (11.33×) over the country average.

Where do Day trader fans live in United States?

Day trader fans in United States are most concentrated in California (reach 294,525), Texas (reach 238,539), and Florida (reach 223,361). These three regions account for the largest share of the active audience.

What other brands do Day trader fans also like?

Beyond Day trader itself, the audience over-indexes on FXCM (37.62×), Polymarket (11.33×), Security (finance) (12.86×), and Electronic trading platform (21.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Day trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.