Trader (finance) Audience in United States
Trader (finance) has an estimated audience of 3,164,511 people in United States. 30.5% are female, 69.5% are male, average age 40.7. Top brand affinities: Finnair, AccuWeather, StubHub, Capital One, Kia Sportage.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Trader (finance) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Trader (finance) fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 40.7 |
| Estimated audience size | 3,164,511 |
Audience persona
The typical Trader (finance) fan in United States is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Capital One | 6.57× | Business & Career |
| Kia Sportage | 34.14× | Cars & Mobility |
| Stock market | 10.22× | Business & Career |
| Indeed.com | 5.43× | Business & Career |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.71× | Internet & Social Media |
| Google Maps | 5.02× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Crazy, Stupid, Love. | 20× | Movies & TV |
| Telegram | 14.59× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.15 |
| Career Orientation | POWER | 2.77 |
| Luxury Orientation | PREMIUM | 1.59 |
| Need for Security | CONSERVATISM | 1.53 |
| Quality Awareness | PREMIUM | 1.38 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Brazil | 8.2% |
| India | 7.3% |
See Trader (finance) audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Trader (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.