Trader (finance) Audience in United States
Trader (finance) has an estimated audience of 3,164,511 people in United States. 30.5% are female, 69.5% are male, average age 40.7. Top brand affinities: Keene, New Hampshire, Mathcore, Elsword, Google Home, The Historian.
Top brand affinities include Keene, New Hampshire, Mathcore, Elsword, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Trader (finance) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Trader (finance) fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 40.7 |
| Estimated audience size | 3,164,511 |
Audience persona
The typical Trader (finance) fan in United States is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Elsword | 34.14× | Games |
| Google Home | 11.65× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| Natural rubber | 1.85× | Cars & Mobility |
| Regional styles of Mexican music | 2.36× | Music & Radio |
| Jesse Plemons | 2.86× | Movies & TV |
| Eurail | 16.57× | Cars & Mobility |
| Nebraska Cornhuskers football | 2.58× | Sports |
| Bank account | 1.53× | Business & Career |
| HispanicTV | 18.1× | Movies & TV |
| Parral, Chihuahua | 9.06× | Travel & Leisure |
| Governor of Michigan | 4.38× | Politics & Society |
| Stamp collecting | 2.75× | Home & Garden |
| Historic site | 2.45× | Arts & Culture |
| Keene State College | 20× | Business & Career |
| Monogram | 2.17× | Home & Garden |
| Vocal harmony | 2.52× | Music & Radio |
| Grinch | 2.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.15 |
| Career Orientation | POWER | 2.77 |
| Luxury Orientation | PREMIUM | 1.59 |
| Need for Security | CONSERVATISM | 1.53 |
| Quality Awareness | PREMIUM | 1.38 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Brazil | 8.2% |
| India | 7.3% |
See Trader (finance) audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Trader (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.