Rascasse Audience Intelligence

Trader (finance) Audience in United States

A data profile of the people who buy, follow and care about Trader (finance) in United States — modelled from more than twelve digital signal sources. Trader (finance) has an estimated audience of 3,164,511 people in United States.

#4961among Topic in United States#835in Business & Career

The average Trader (finance) fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stock market, Forex Online Trading, Crazy, Stupid, Love., with strongest over-indexing on Stock market (8.5× the country average).

Demographically, the Trader (finance) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trader (finance) fan in United States is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Stock market.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trader (finance) profile in United States.

Audience size
3.2M
in United States
Gender
30.5%♀
69.5% male
Age
40.7
average years
Country rank
#9842
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trader (finance) fans

30.5% are female, 69.5% are male, average age 40.7.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Trader (finance) audience in United States
MetricValue
Female30.5%
Male69.5%
Average age40.7
Estimated audience size3,164,511
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Trader (finance) audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4920%
50+24%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Trader (finance) audience comes from United States.

Worldwide audience distribution share by country for Trader (finance)
CountryShare
United States13.4%
Brazil8.2%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trader (finance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Trader (finance) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.20×
02Rhode Island~10K1.09×
03Connecticut~30K1.07×
04New Mexico~20K1.04×
05Maine~10K1.04×
06Oklahoma~40K1.03×
07Kansas~30K1.03×
08Hawaii~10K1.03×
09Colorado~50K1.02×
10North Dakota~7K1.02×
11Vermont~6K1.02×
12Missouri~50K1.01×
13South Carolina~50K1.01×
14Oregon~40K1.01×
15Mississippi~30K1.01×
16Arkansas~30K1.01×
17Montana~9K1.01×
18Massachusetts~60K1.00×
19Indiana~60K1.00×
20Maryland~50K1.00×
21Alabama~40K1.00×
22Louisiana~40K1.00×
23Nebraska~20K1.00×
24Delaware~9K1.00×
25Washington~60K0.99×
26Tennessee~60K0.99×
27Wisconsin~50K0.99×
28Minnesota~40K0.99×
29Kentucky~40K0.99×
30Nevada~30K0.99×
31Utah~30K0.99×
32Iowa~30K0.99×
33West Virginia~10K0.99×
34New Hampshire~10K0.99×
35Michigan~80K0.98×
36New Jersey~80K0.98×
37Virginia~80K0.98×
38Arizona~60K0.98×
39Georgia~90K0.97×
40Ohio~90K0.97×
41North Carolina~90K0.97×
42Pennsylvania~100K0.96×
43Illinois~100K0.95×
44New York~200K0.93×
45Florida~200K0.92×
46Texas~200K0.91×
47California~300K0.88×
48Wyoming0.00×
49Alaska0.00×
50Idaho0.00×
Fig. 06

Affinity by region

Affinity by region — Trader (finance), United States
0.88×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trader (finance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trader (finance) audience
#·InterestCategoryAffinity×
01Forex Online TradingBusiness & Career23.56×
02Crazy, Stupid, Love.Movies & TV20.00×
03Astro (Malaysian satellite television)Movies & TV20.00×
04Derivative (finance)Business & Career18.71×
05Block chain (database)Technology & Electronics15.58×
06UBSBusiness & Career14.63×
07Commodity marketBusiness & Career13.18×
08Day traderBusiness & Career12.68×
09CryptocurrencyTechnology & Electronics11.17×
10Stock marketBusiness & Career8.50×
11Giant FoodFood & Beverages8.42×
12BitcoinBusiness & Career7.62×
13Asset managementBusiness & Career7.14×
14Money managementBusiness & Career6.20×
15E-TradeBusiness & Career5.21×
16NASDAQBusiness & Career5.02×
17InnovationBusiness & Career3.61×
18Property finderHome & Garden3.42×
19Financial servicesBusiness & Career2.85×
20Indeed.comBusiness & Career2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trader (finance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trader (finance) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.99×
Career OrientationPOWER3.04×
Need for SecurityCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trader (finance) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
ExtroversionTHRILL0.78×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trader (finance) have in United States?

Trader (finance) has an estimated audience of 3,164,511 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trader (finance) fans?

30.5% of Trader (finance) fans are female, 69.5% are male, with an average age of 40.7 years.

03

Which brands do Trader (finance) fans like most?

Trader (finance) fans show strongest brand affinity for Stock market (8.5×), Forex Online Trading (23.56×), and Crazy, Stupid, Love. (20×) over the country average.

04

Where do Trader (finance) fans live in United States?

Trader (finance) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Trader (finance) fans also like?

Beyond Trader (finance) itself, the audience over-indexes on Forex Online Trading (23.56×), Crazy, Stupid, Love. (20×), Derivative (finance) (18.71×), and Astro (Malaysian satellite television) (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Trader (finance) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trader (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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