Trader (finance) Audience in Germany
Trader (finance) has an estimated audience of 621,933 people in Germany. 24.7% are female, 75.3% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Stock market, Mortgage calculator, Day trader, Real property.
The average Trader (finance) fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Stock market, Mortgage calculator, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Trader (finance) audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Trader (finance) fans
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 39.2 |
| Estimated audience size | 621,933 |
Audience persona
The typical Trader (finance) fan in Germany is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,453 | 0.65× |
| Bayern | 72,741 | 0.73× |
| Baden-Württemberg | 65,793 | 0.78× |
| Niedersachsen | 56,094 | 0.93× |
| Hessen | 56,060 | 1.18× |
| Sachsen | 53,271 | 1.75× |
| Berlin | 37,531 | 1.35× |
| Rheinland-Pfalz | 30,610 | 0.98× |
| Schleswig-Holstein | 26,217 | 1.17× |
| Brandenburg | 19,770 | 1.02× |
| Bremen | 18,301 | 3.44× |
| Hamburg | 17,252 | 1.23× |
| Mecklenburg-Vorpommern | 9,380 | 0.79× |
| Sachsen-Anhalt | None× | |
| Thüringen | None× | |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Stock market | 9.7× | Business & Career |
| Mortgage calculator | 7.03× | Home & Garden |
| Day trader | 17.92× | Business & Career |
| Real property | 5.34× | Home & Garden |
| Passive income | 9.44× | Business & Career |
| Western Union | 4.2× | Business & Career |
| Commerzbank | 2.41× | Business & Career |
| Tipico | 3.06× | Games |
| 2.1× | Internet & Social Media | |
| Money management | 9.46× | Business & Career |
| Pets | 1.64× | Pets & Animals |
| finanzen.net | 5.22× | Business & Career |
| MarketWatch | 10.89× | Business & Career |
| Automobiles | 1.76× | Cars & Mobility |
| Home insurance | 6.02× | Business & Career |
| Netto Marken-Discount | 1.84× | Shopping |
| Indeed.com | 2.43× | Business & Career |
| Risk management | 4.48× | Business & Career |
| FIFA World Cup | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.48 |
| Career Orientation | POWER | 2.15 |
| Need for Security | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.48 |
| Indulgence | JOY | 1.46 |
| Quality Awareness | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Brazil | 8.2% |
| India | 7.3% |
See Trader (finance) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trader (finance) have in Germany?
Trader (finance) has an estimated audience of 621,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trader (finance) fans?
24.7% of Trader (finance) fans are female, 75.3% are male, with an average age of 39.2 years.
Which brands do Trader (finance) fans like most?
Trader (finance) fans show strongest brand affinity for Jotex (78.71×), Stock market (9.7×), and Mortgage calculator (7.03×) over the country average.
Where do Trader (finance) fans live in Germany?
Trader (finance) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,453), Bayern (reach 72,741), and Baden-Württemberg (reach 65,793). These three regions account for the largest share of the active audience.
What other brands do Trader (finance) fans also like?
Beyond Trader (finance) itself, the audience over-indexes on Stock market (9.7×), Mortgage calculator (7.03×), Day trader (17.92×), and Real property (5.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trader (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.