Rascasse Audience Intelligence

Money management Audience in Germany

A data profile of the people who buy, follow and care about Money management in Germany — modelled from more than twelve digital signal sources. Money management has an estimated audience of 806,014 people in Germany.

#3585among Topic in Germany#661in Business & Career

The average Money management fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wealth management, Trading strategy, Investment management, with strongest over-indexing on Wealth management (80.04× the country average).

Demographically, the Money management audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Money management fan in Germany is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Wealth management.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Money management profile in Germany.

Audience size
806K
in Germany
Gender
37.8%♀
62.2% male
Age
41.8
average years
Country rank
#7842
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Money management fans

37.8% are female, 62.2% are male, average age 41.8.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Money management audience in Germany
MetricValue
Female37.8%
Male62.2%
Average age41.8
Estimated audience size806,014
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Money management audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Money management audience comes from Germany.

Worldwide audience distribution share by country for Money management
CountryShare
United States29.9%
United Kingdom6.1%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Money management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Money management fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.30×
02Saarland~10K1.08×
03Thüringen~20K1.07×
04Sachsen-Anhalt~20K1.06×
05Mecklenburg-Vorpommern~20K1.06×
06Hessen~60K1.02×
07Brandenburg~30K1.01×
08Schleswig-Holstein~30K0.97×
09Hamburg~20K0.97×
10Rheinland-Pfalz~40K0.95×
11Sachsen~40K0.93×
12Berlin~30K0.92×
13Niedersachsen~70K0.86×
14Baden-Württemberg~90K0.83×
15Bayern~100K0.82×
16Nordrhein-Westfalen~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Money management, Germany
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Money management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Money management audience
#·InterestCategoryAffinity×
01Peer-to-peer lendingBusiness & Career81.25×
02Wealth managementBusiness & Career80.04×
03Trading strategyBusiness & Career61.86×
04Swing tradingBusiness & Career44.65×
05FXCMBusiness & Career42.03×
06forex traderBusiness & Career39.11×
07Day tradingBusiness & Career38.08×
08Investment managementBusiness & Career31.92×
09Security (finance)Business & Career28.40×
10Outdoor cookingHome & Garden26.32×
11Forex signalBusiness & Career25.49×
12Technical analysisBusiness & Career23.08×
13Stock exchangeBusiness & Career20.63×
14AssetBusiness & Career20.36×
15Financial marketBusiness & Career19.89×
16Investment bankingBusiness & Career18.84×
17ComdirectBusiness & Career15.17×
18Stock marketBusiness & Career14.60×
19PolymarketBusiness & Career13.51×
20TradingViewBusiness & Career12.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Money management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Money management audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL11.89×
Career OrientationPOWER4.73×
Early Adopter MentalityPOWER2.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Money management audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
Family OrientationCONSERVATISM1.01×
TraditionCONSERVATISM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Money management have in Germany?

Money management has an estimated audience of 806,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Money management fans?

37.8% of Money management fans are female, 62.2% are male, with an average age of 41.8 years.

03

Which brands do Money management fans like most?

Money management fans show strongest brand affinity for Wealth management (80.04×), Trading strategy (61.86×), and Investment management (31.92×) over the country average.

04

Where do Money management fans live in Germany?

Money management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Money management fans also like?

Beyond Money management itself, the audience over-indexes on Trading strategy (61.86×), Investment management (31.92×), Swing trading (44.65×), and FXCM (42.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Money management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Money management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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