Outdoor cooking Audience in Germany
Outdoor cooking has an estimated audience of 1,601,021 people in Germany. 45.1% are female, 54.9% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Gil Ofarim, Progressive rock, Artistic inspiration, Urban Outfitters, Israel.
The average Outdoor cooking fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Gil Ofarim, Progressive rock, Artistic inspiration, with strongest over-indexing on Gil Ofarim (2.25× the country average). Demographically, the Outdoor cooking audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Outdoor cooking fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 43.4 |
| Estimated audience size | 1,601,021 |
Audience persona
The typical Outdoor cooking fan in Germany is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 274,521 | 0.78× |
| Bayern | 168,980 | 0.66× |
| Niedersachsen | 140,731 | 0.91× |
| Baden-Württemberg | 120,524 | 0.55× |
| Hessen | 89,858 | 0.74× |
| Sachsen | 54,450 | 0.69× |
| Schleswig-Holstein | 53,594 | 0.93× |
| Brandenburg | 53,274 | 1.07× |
| Rheinland-Pfalz | 53,095 | 0.66× |
| Sachsen-Anhalt | 45,586 | 1.1× |
| Thüringen | 42,857 | 1.05× |
| Berlin | 38,362 | 0.54× |
| Mecklenburg-Vorpommern | 36,607 | 1.2× |
| Saarland | 36,391 | 1.85× |
| Bremen | 34,692 | 2.53× |
| Hamburg | 26,717 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.25× | Music & Radio |
| Progressive rock | 2.05× | Music & Radio |
| Artistic inspiration | 1.56× | Arts & Culture |
| Urban Outfitters | 1.7× | Shopping |
| Israel | 1.84× | Travel & Leisure |
| Alaska | 3.25× | Travel & Leisure |
| Natural rubber | 1.94× | Cars & Mobility |
| One Day International | 20.41× | Sports |
| Este, Veneto | 1.86× | Travel & Leisure |
| Staycation | 2.75× | Home & Garden |
| Google Analytics | 1.82× | Internet & Social Media |
| Headhunters (film) | 3.32× | Movies & TV |
| Video izle | 2.34× | |
| Figure painting (hobby) | 2.8× | Arts & Culture |
| Building insulation | 2.92× | Home & Garden |
| Assisi | 3.84× | Travel & Leisure |
| Vijesti.ba | 2.54× | News |
| Faculty of Medicine, Chulalongkorn University | 7.71× | Business & Career |
| Tuscany | 2.73× | Travel & Leisure |
| Home Delivery | 1.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.26 |
| Quality Awareness | PREMIUM | 2.6 |
| DIY Mentality | THRILL | 2.5 |
| Sports Activity | POWER | 1.89 |
| Convenience Orientation | PREMIUM | 1.81 |
| Luxury Orientation | PREMIUM | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| United Kingdom | 7.8% |
| Germany | 6.1% |
See Outdoor cooking audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Outdoor cooking have in Germany?
Outdoor cooking has an estimated audience of 1,601,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Outdoor cooking fans?
45.1% of Outdoor cooking fans are female, 54.9% are male, with an average age of 43.4 years.
Which brands do Outdoor cooking fans like most?
Outdoor cooking fans show strongest brand affinity for Gil Ofarim (2.25×), Progressive rock (2.05×), and Artistic inspiration (1.56×) over the country average.
Where do Outdoor cooking fans live in Germany?
Outdoor cooking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 274,521), Bayern (reach 168,980), and Niedersachsen (reach 140,731). These three regions account for the largest share of the active audience.
What other brands do Outdoor cooking fans also like?
Beyond Outdoor cooking itself, the audience over-indexes on Progressive rock (2.05×), Artistic inspiration (1.56×), Urban Outfitters (1.7×), and Israel (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outdoor cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.