Rascasse Audience Intelligence

Outdoor cooking Audience in United States

A data profile of the people who buy, follow and care about Outdoor cooking in United States — modelled from more than twelve digital signal sources. Outdoor cooking has an estimated audience of 10,035,437 people in United States.

#2278among Topic in United States#252in Home & Garden

The average Outdoor cooking fan in United States is 41.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Iowa.

Top brand affinities include Grilling, Red wine, Planet Fitness, with strongest over-indexing on Grilling (2.3× the country average).

Demographically, the Outdoor cooking audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outdoor cooking fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Grilling.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outdoor cooking profile in United States.

Audience size
10M
in United States
Gender
48.9%♀
51.1% male
Age
41.9
average years
Country rank
#3565
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outdoor cooking fans

48.9% are female, 51.1% are male, average age 41.9.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Outdoor cooking audience in United States
MetricValue
Female48.9%
Male51.1%
Average age41.9
Estimated audience size10,035,437
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Outdoor cooking audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Outdoor cooking audience comes from United States.

Worldwide audience distribution share by country for Outdoor cooking
CountryShare
United States38.3%
United Kingdom7.8%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outdoor cooking audience in United States is strongest.

Fig. 05

Top regions by affinity

Outdoor cooking fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~600K7.45×
02Louisiana~200K1.49×
03Arkansas~100K1.27×
04Alaska~20K1.13×
05Montana~30K1.10×
06North Dakota~20K1.09×
07Vermont~20K1.08×
08Idaho~50K1.05×
09South Dakota~20K1.05×
10Mississippi~90K1.03×
11Alabama~100K1.01×
12Maine~40K1.00×
13Oklahoma~100K0.99×
14West Virginia~50K0.99×
15Delaware~30K0.99×
16Rhode Island~30K0.97×
17New Hampshire~40K0.96×
18Nebraska~50K0.95×
19Kentucky~100K0.94×
20New Mexico~50K0.94×
21Hawaii~40K0.94×
22South Carolina~100K0.92×
23Washington, District of Columbia~30K0.92×
24Utah~80K0.91×
25Oregon~100K0.90×
26Kansas~70K0.90×
27Texas~800K0.89×
28Minnesota~100K0.88×
29Washington~200K0.87×
30Tennessee~200K0.87×
31Missouri~100K0.87×
32Connecticut~90K0.86×
33Nevada~80K0.85×
34Georgia~300K0.84×
35North Carolina~300K0.84×
36Arizona~200K0.83×
37Virginia~200K0.82×
38Indiana~100K0.81×
39Wisconsin~100K0.81×
40Colorado~100K0.80×
41Maryland~100K0.79×
42Florida~500K0.78×
43Massachusetts~200K0.78×
44Michigan~200K0.75×
45Ohio~200K0.73×
46New York~400K0.72×
47New Jersey~200K0.72×
48Pennsylvania~200K0.71×
49Illinois~200K0.69×
50California~800K0.68×
Fig. 06

Affinity by region

Affinity by region — Outdoor cooking, United States
0.68×1.00×7.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outdoor cooking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outdoor cooking audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden9.52×
02White wineFood & Beverages5.18×
03Red wineFood & Beverages4.85×
04Smoked meatFood & Beverages4.48×
05MotorboatCars & Mobility3.97×
06Outback SteakhouseFood & Beverages3.77×
07Lawn mowerHome & Garden3.74×
08Microwave ovenHome & Garden3.33×
09Hardware storeHome & Garden2.92×
10Discount TireShopping2.80×
11Diaper bagKids & Family2.54×
12KitchenwareHome & Garden2.42×
13GrillingFood & Beverages2.30×
14Planet FitnessSports2.09×
15MeatFood & Beverages1.89×
16Take-outFood & Beverages1.88×
17Home AppliancesHome & Garden1.74×
18VegetableFood & Beverages1.71×
19CampingTravel & Leisure1.61×
20BarbecueFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outdoor cooking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outdoor cooking audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Convenience OrientationPREMIUM1.97×
IndulgenceJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outdoor cooking audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
MindfulnessBALANCE0.78×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outdoor cooking have in United States?

Outdoor cooking has an estimated audience of 10,035,437 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Outdoor cooking fans?

48.9% of Outdoor cooking fans are female, 51.1% are male, with an average age of 41.9 years.

03

Which brands do Outdoor cooking fans like most?

Outdoor cooking fans show strongest brand affinity for Grilling (2.3×), Red wine (4.85×), and Planet Fitness (2.09×) over the country average.

04

Where do Outdoor cooking fans live in United States?

Outdoor cooking fans in United States are most concentrated in Texas (reach ~800K), California (reach ~800K), and Iowa (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Outdoor cooking fans also like?

Beyond Outdoor cooking itself, the audience over-indexes on Red wine (4.85×), Planet Fitness (2.09×), Hardware store (2.92×), and Outback Steakhouse (3.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Outdoor cooking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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