Outdoor cooking Audience in United States

Outdoor cooking logo

Outdoor cooking has an estimated audience of 10,035,437 people in United States. 48.9% are female, 51.1% are male, average age 41.9. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Vocal harmony, Fairy godmother, Governor of Michigan, Goop.

The average Outdoor cooking fan in United States is 41.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Vocal harmony, Fairy godmother, with strongest over-indexing on Historic site (18.68× the country average). Demographically, the Outdoor cooking audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Outdoor cooking fans

Demographic split for Outdoor cooking audience in United States
MetricValue
Female48.9%
Male51.1%
Average age41.9
Estimated audience size10,035,437

Audience persona

The typical Outdoor cooking fan in United States is balanced, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Outdoor cooking in United States
RegionReachAffinity
Texas840,0000.97×
California832,2130.75×
Florida568,6480.84×
Iowa522,6176.32×
New York396,7710.71×
Georgia276,2090.89×
North Carolina267,2390.89×
Louisiana253,3811.96×
Pennsylvania205,9710.61×
Illinois195,1800.58×
Virginia193,7060.79×
Washington187,3490.93×
Ohio185,6370.6×
Arizona168,4890.82×
Tennessee164,7770.82×
Michigan164,7610.63×
Alabama144,1361.03×
New Jersey141,6700.56×
South Carolina133,8530.89×
Missouri133,3220.82×
Massachusetts127,2960.64×
Oklahoma126,5461.14×
Indiana120,7570.66×
Kentucky116,4180.93×
Minnesota114,7640.8×
Arkansas106,8941.29×
Maryland103,4670.6×
Oregon101,1650.88×
Colorado101,0390.64×
Mississippi98,1591.19×
Wisconsin86,3710.57×
Connecticut69,4940.69×
Utah63,6200.71×
Kansas57,9480.73×
Nevada54,3740.56×
West Virginia44,4380.95×
Montana40,9321.47×
New Mexico39,8640.79×
Maine39,4921.1×
Idaho36,2090.72×
Nebraska35,8550.71×
New Hampshire32,3080.82×
Alaska31,3031.46×
Hawaii27,6710.64×
Wyoming27,4901.85×
Rhode Island27,0370.85×
South Dakota26,9341.16×
North Dakota26,2251.27×
Vermont24,5471.39×
Delaware22,3500.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outdoor cooking audience
BrandAffinityCategory
Historic site18.68×Arts & Culture
Vocal harmony17.08×Music & Radio
Fairy godmother20.49×Literature
Governor of Michigan18.71×Politics & Society
Goop13.02×Internet & Social Media
Mathcore18.44×Music & Radio
Grinch8.9×Movies & TV
Hipster19.67×Politics & Society
Product design3.42×Business & Career
Hibachi12.76×Food & Beverages
Cherish (group)16.05×Music & Radio
Wok9.13×Food & Beverages
Guitarist (magazine)15.9×Music & Radio
TV Fanatic14.49×Movies & TV
headspace11.87×Health
The Historian18.95×Literature
Grace Slick10.5×Music & Radio
Hamden, Connecticut22.07×Travel & Leisure
Harlow13.71×Travel & Leisure
Urban Outfitters2.12×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outdoor cooking audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Risk AppetiteTHRILL2.14
Convenience OrientationPREMIUM1.66
DIY MentalityTHRILL1.61
IndulgenceJOY1.58
PatriotismCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Outdoor cooking
CountryShare
United States38.3%
United Kingdom7.8%
Germany6.1%

See Outdoor cooking audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Outdoor cooking have in United States?

Outdoor cooking has an estimated audience of 10,035,437 people in United States, concentrated in Texas and California.

What is the gender split and age of Outdoor cooking fans?

48.9% of Outdoor cooking fans are female, 51.1% are male, with an average age of 41.9 years.

Which brands do Outdoor cooking fans like most?

Outdoor cooking fans show strongest brand affinity for Historic site (18.68×), Vocal harmony (17.08×), and Fairy godmother (20.49×) over the country average.

Where do Outdoor cooking fans live in United States?

Outdoor cooking fans in United States are most concentrated in Texas (reach 840,000), California (reach 832,213), and Florida (reach 568,648). These three regions account for the largest share of the active audience.

What other brands do Outdoor cooking fans also like?

Beyond Outdoor cooking itself, the audience over-indexes on Vocal harmony (17.08×), Fairy godmother (20.49×), Governor of Michigan (18.71×), and Goop (13.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.