Rascasse Audience Intelligence

Outback Steakhouse Target Market in United States

A data profile of the people who buy, follow and care about Outback Steakhouse in United States — modelled from more than twelve digital signal sources. Outback Steakhouse has an estimated audience of 18,349,516 people in United States.

#20among Restaurants in United States#180among Brand in United States#157in Food & Beverages

The average Outback Steakhouse fan in United States is 43.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, Olive Garden, with strongest over-indexing on Texas Roadhouse (12.28× the country average).

Demographically, the Outback Steakhouse audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outback Steakhouse fan in United States is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outback Steakhouse profile in United States.

Audience size
18.3M
in United States
Gender
55.9%♀
44.1% male
Age
43.1
average years
Country rank
#1832
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Outback Steakhouse

55.9% are female, 44.1% are male, average age 43.1.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Outback Steakhouse audience in United States
MetricValue
Female55.9%
Male44.1%
Average age43.1
Estimated audience size18,349,516
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Outback Steakhouse audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3919%
40-4921%
50+30%
Fig. 04

Worldwide distribution

79.2%

of the worldwide Outback Steakhouse audience comes from United States.

Worldwide audience distribution share by country for Outback Steakhouse
CountryShare
United States79.2%
Brazil10.9%
Australia1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outback Steakhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Outback Steakhouse customers by region in United States
#RegionReachAffinity×
01South Carolina~600K2.10×
02Florida~2.5M2.06×
03Nevada~300K1.79×
04West Virginia~100K1.77×
05North Carolina~900K1.76×
06Delaware~90K1.76×
07Maryland~500K1.74×
08Virginia~700K1.62×
09Mississippi~200K1.42×
10Ohio~700K1.34×
11Alabama~300K1.33×
12Tennessee~500K1.32×
13Louisiana~300K1.25×
14Pennsylvania~700K1.20×
15Kentucky~300K1.19×
16New Jersey~500K1.17×
17Georgia~600K1.16×
18Michigan~500K1.15×
19Arkansas~200K1.15×
20Oklahoma~200K1.14×
21Indiana~400K1.11×
22Colorado~300K1.06×
23Connecticut~200K1.06×
24New Mexico~90K1.02×
25Texas~1.5M0.96×
26Missouri~300K0.93×
27Arizona~300K0.91×
28Illinois~500K0.90×
29Minnesota~200K0.88×
30Wyoming~20K0.87×
31South Dakota~30K0.86×
32Montana~40K0.82×
33California~1.5M0.81×
34Washington~300K0.81×
35New York~800K0.76×
36Oregon~200K0.75×
37Nebraska~60K0.72×
38Utah~100K0.71×
39Idaho~60K0.69×
40Massachusetts~200K0.68×
41Wisconsin~200K0.67×
42Washington, District of Columbia~30K0.64×
43Kansas~90K0.61×
44Iowa~80K0.58×
45Alaska~20K0.56×
46Rhode Island~30K0.48×
47New Hampshire~30K0.38×
48Hawaii~20K0.28×
49Maine~20K0.26×
50North Dakota~9K0.24×
Fig. 06

Affinity by region

Affinity by region — Outback Steakhouse, United States
0.24×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outback Steakhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outback Steakhouse audience
#·InterestCategoryAffinity×
01Morton's The SteakhouseFood & Beverages26.35×
02The Capital GrilleFood & Beverages22.73×
03Fleming's Prime Steakhouse & Wine BarFood & Beverages22.59×
04California Pizza KitchenFood & Beverages21.47×
05Bonefish GrillFood & Beverages19.85×
06Ruth's Chris Steak HouseFood & Beverages19.11×
07LongHorn SteakhouseFood & Beverages16.74×
08T.G.I. Friday'sFood & Beverages15.69×
09The Cheesecake FactoryFood & Beverages12.77×
10Red RobinFood & Beverages12.48×
11Texas RoadhouseFood & Beverages12.28×
12Olive GardenFood & Beverages11.19×
13Five GuysFood & Beverages10.56×
14Red LobsterFood & Beverages10.26×
15Culver'sFood & Beverages9.57×
16Popeyes Louisiana KitchenFood & Beverages9.07×
17Applebee'sFood & Beverages8.92×
18Buffalo Wild WingsFood & Beverages7.31×
19Jack in the BoxFood & Beverages7.24×
20Taco BellFood & Beverages4.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outback Steakhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outback Steakhouse audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.23×
IndulgenceJOY2.00×
Luxury OrientationPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outback Steakhouse audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.66×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Outback Steakhouse's target market in United States?

Outback Steakhouse's target market in United States covers an estimated 18,349,516 people, concentrated in Florida and California.

02

What is the gender split and age of Outback Steakhouse customers?

55.9% of the Outback Steakhouse audience are female, 44.1% are male, with an average age of 43.1 years.

03

Which brands do Outback Steakhouse fans like most?

Outback Steakhouse fans show strongest brand affinity for Texas Roadhouse (12.28×), LongHorn Steakhouse (16.74×), and Olive Garden (11.19×) over the country average.

04

Where do Outback Steakhouse fans live in United States?

Outback Steakhouse fans in United States are most concentrated in Florida (reach ~2.5M), California (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Outback Steakhouse fans also like?

Beyond Outback Steakhouse itself, the audience over-indexes on LongHorn Steakhouse (16.74×), Olive Garden (11.19×), Popeyes Louisiana Kitchen (9.07×), and Culver's (9.57×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Outback Steakhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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