Outback Steakhouse Audience in United States

Outback Steakhouse logo

Outback Steakhouse has an estimated audience of 17,684,183 people in United States. 55.9% are female, 44.1% are male, average age 43.1. Top regions: Florida, California, Texas. Top brand affinities: Texas Roadhouse, LongHorn Steakhouse, Olive Garden, Five Guys, The Cheesecake Factory.

The average Outback Steakhouse fan in United States is 43.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, Olive Garden, with strongest over-indexing on Texas Roadhouse (12.28× the country average). Demographically, the Outback Steakhouse audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Outback Steakhouse fans

Demographic split for Outback Steakhouse audience in United States
MetricValue
Female55.9%
Male44.1%
Average age43.1
Estimated audience size17,684,183

Audience persona

The typical Outback Steakhouse fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Outback Steakhouse in United States
RegionReachAffinity
Florida2,274,7271.9×
California1,722,4490.89×
Texas1,580,2471.04×
North Carolina870,9181.64×
New York823,7430.83×
Ohio725,9921.33×
Pennsylvania715,0461.2×
Virginia660,2981.53×
Georgia614,6051.13×
Illinois600,6691.02×
South Carolina555,0892.09×
New Jersey520,9661.16×
Michigan519,3611.12×
Maryland478,0871.57×
Tennessee444,3591.25×
Indiana392,0891.21×
Alabama326,9541.32×
Arizona318,1000.88×
Louisiana302,6441.33×
Washington302,1360.85×
Missouri298,4121.05×
Colorado293,8171.05×
Nevada287,8131.68×
Kentucky269,8081.22×
Massachusetts243,3010.7×
Minnesota229,0750.9×
Oklahoma211,2711.08×
Wisconsin200,7920.75×
Mississippi199,8701.37×
Connecticut199,3911.12×
Arkansas175,6781.21×
Oregon153,8180.76×
West Virginia139,8761.7×
Utah116,9810.74×
New Mexico97,7211.1×
Kansas91,9050.66×
Iowa87,2500.6×
Delaware73,9241.52×
Nebraska62,2280.7×
Idaho61,2950.69×
Washington, District of Columbia35,0480.66×
New Hampshire30,8990.44×
Montana30,5570.62×
South Dakota29,9460.73×
Rhode Island27,3500.49×
Hawaii25,2520.33×
Maine18,8850.3×
Wyoming17,4940.67×
Alaska13,9460.37×
North Dakota8,2250.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outback Steakhouse audience
BrandAffinityCategory
Texas Roadhouse12.28×Food & Beverages
LongHorn Steakhouse16.74×Food & Beverages
Olive Garden11.19×Food & Beverages
Five Guys10.56×Food & Beverages
The Cheesecake Factory12.77×Food & Beverages
Buffalo Wild Wings7.31×Food & Beverages
Fleming's Prime Steakhouse & Wine Bar22.59×Food & Beverages
Bonefish Grill19.85×Food & Beverages
Red Lobster10.26×Food & Beverages
Applebee's8.92×Food & Beverages
The Capital Grille22.73×Food & Beverages
California Pizza Kitchen21.47×Food & Beverages
Morton's The Steakhouse26.35×Food & Beverages
Popeyes Louisiana Kitchen9.07×Food & Beverages
Red Robin12.48×Food & Beverages
Jack in the Box7.24×Food & Beverages
Taco Bell4.37×Food & Beverages
Chick-fil-A3.83×Food & Beverages
Panda Express4.72×Food & Beverages
Burger King4.05×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outback Steakhouse audience
TraitClusterScore
IndulgenceJOY1.83
LGBTQ+ IdentityOPEN1.74
Family OrientationCONSERVATISM1.61
Convenience OrientationPREMIUM1.46
ExtroversionTHRILL1.27
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Outback Steakhouse
CountryShare
United States79.0%
Brazil10.7%
Australia1.9%

See Outback Steakhouse audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Outback Steakhouse have in United States?

Outback Steakhouse has an estimated audience of 17,684,183 people in United States, concentrated in Florida and California.

What is the gender split and age of Outback Steakhouse fans?

55.9% of Outback Steakhouse fans are female, 44.1% are male, with an average age of 43.1 years.

Which brands do Outback Steakhouse fans like most?

Outback Steakhouse fans show strongest brand affinity for Texas Roadhouse (12.28×), LongHorn Steakhouse (16.74×), and Olive Garden (11.19×) over the country average.

Where do Outback Steakhouse fans live in United States?

Outback Steakhouse fans in United States are most concentrated in Florida (reach 2,274,727), California (reach 1,722,449), and Texas (reach 1,580,247). These three regions account for the largest share of the active audience.

What other brands do Outback Steakhouse fans also like?

Beyond Outback Steakhouse itself, the audience over-indexes on LongHorn Steakhouse (16.74×), Olive Garden (11.19×), Five Guys (10.56×), and The Cheesecake Factory (12.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outback Steakhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.