Rascasse Audience Intelligence

California Pizza Kitchen Target Market in United States

A data profile of the people who buy, follow and care about California Pizza Kitchen in United States — modelled from more than twelve digital signal sources. California Pizza Kitchen has an estimated audience of 3,074,370 people in United States.

#61among Restaurants in United States#1037among Brand in United States#641in Food & Beverages

The average California Pizza Kitchen fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Illinois.

Top brand affinities include Marco's Pizza, Texas Roadhouse, Olive Garden, with strongest over-indexing on Marco's Pizza (10.79× the country average).

Demographically, the California Pizza Kitchen audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical California Pizza Kitchen fan in United States is balanced, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Marco's Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the California Pizza Kitchen profile in United States.

Audience size
3.1M
in United States
Gender
54.6%♀
45.4% male
Age
41.4
average years
Country rank
#10085
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of California Pizza Kitchen

54.6% are female, 45.4% are male, average age 41.4.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for California Pizza Kitchen audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.4
Estimated audience size3,074,370
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the California Pizza Kitchen audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

85.7%

of the worldwide California Pizza Kitchen audience comes from United States.

Worldwide audience distribution share by country for California Pizza Kitchen
CountryShare
United States85.7%
Philippines3.3%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the California Pizza Kitchen audience in United States is strongest.

Fig. 05

Top regions by affinity

California Pizza Kitchen customers by region in United States
#RegionReachAffinity×
01Hawaii~200K12.91×
02Nevada~100K4.82×
03California~1.5M4.18×
04Maryland~100K2.32×
05Virginia~100K1.88×
06Illinois~200K1.75×
07New Mexico~20K1.42×
08Michigan~100K1.36×
09Florida~300K1.32×
10Georgia~100K1.15×
11New Jersey~90K1.14×
12Washington, District of Columbia~10K1.12×
13Colorado~50K1.01×
14Connecticut~30K1.01×
15Oregon~30K0.97×
16Massachusetts~60K0.91×
17Missouri~40K0.89×
18Louisiana~30K0.84×
19Kentucky~30K0.75×
20Arizona~40K0.65×
21Utah~20K0.65×
22Pennsylvania~60K0.61×
23Texas~200K0.58×
24New York~100K0.58×
25Wisconsin~30K0.55×
26Alaska~4K0.54×
27North Dakota~3K0.54×
28Vermont~3K0.52×
29South Dakota~4K0.50×
30Delaware~4K0.46×
31Ohio~40K0.43×
32North Carolina~40K0.43×
33Tennessee~30K0.43×
34Rhode Island~4K0.43×
35Montana~4K0.43×
36Washington~20K0.39×
37South Carolina~20K0.39×
38New Hampshire~5K0.37×
39Maine~4K0.37×
40West Virginia~5K0.36×
41Idaho~5K0.35×
42Alabama~10K0.32×
43Nebraska~5K0.32×
44Mississippi~8K0.31×
45Indiana~20K0.30×
46Kansas~7K0.30×
47Arkansas~7K0.29×
48Iowa~7K0.28×
49Oklahoma~9K0.26×
50Minnesota~10K0.24×
Fig. 06

Affinity by region

Affinity by region — California Pizza Kitchen, United States
0.24×1.00×12.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the California Pizza Kitchen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for California Pizza Kitchen audience
#·InterestCategoryAffinity×
01Tennis WarehouseShopping21.96×
02PepperoniFood & Beverages15.12×
03Mountain Mike's PizzaFood & Beverages12.73×
04A.S. RomaSports12.66×
05Paul NewmanMovies & TV12.59×
06SlickdealsShopping12.52×
07Marco's PizzaFood & Beverages10.79×
08Bonefish GrillFood & Beverages10.00×
09The Championships, WimbledonSports8.58×
10Red RobinFood & Beverages7.99×
11The Cheesecake FactoryFood & Beverages7.15×
12Outback SteakhouseFood & Beverages6.87×
13LongHorn SteakhouseFood & Beverages6.86×
14Red LobsterFood & Beverages6.22×
15Olive GardenFood & Beverages6.02×
16Little CaesarsFood & Beverages5.06×
17Applebee'sFood & Beverages4.67×
18Texas RoadhouseFood & Beverages4.46×
19Buffalo Wild WingsFood & Beverages3.29×
20WingstopFood & Beverages3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the California Pizza Kitchen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by California Pizza Kitchen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.36×
Convenience OrientationPREMIUM1.33×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by California Pizza Kitchen audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.99×
TraditionCONSERVATISM0.99×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is California Pizza Kitchen's target market in United States?

California Pizza Kitchen's target market in United States covers an estimated 3,074,370 people, concentrated in California and Florida.

02

What is the gender split and age of California Pizza Kitchen customers?

54.6% of the California Pizza Kitchen audience are female, 45.4% are male, with an average age of 41.4 years.

03

Which brands do California Pizza Kitchen fans like most?

California Pizza Kitchen fans show strongest brand affinity for Marco's Pizza (10.79×), Texas Roadhouse (4.46×), and Olive Garden (6.02×) over the country average.

04

Where do California Pizza Kitchen fans live in United States?

California Pizza Kitchen fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~300K), and Illinois (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do California Pizza Kitchen fans also like?

Beyond California Pizza Kitchen itself, the audience over-indexes on Texas Roadhouse (4.46×), Olive Garden (6.02×), LongHorn Steakhouse (6.86×), and Slickdeals (12.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See California Pizza Kitchen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for California Pizza Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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