California Pizza Kitchen Audience in United States

California Pizza Kitchen logo

California Pizza Kitchen has an estimated audience of 3,087,122 people in United States. 54.6% are female, 45.4% are male, average age 41.4. Top regions: California, Florida, Illinois. Top brand affinities: Texas Roadhouse, Olive Garden, LongHorn Steakhouse, Slickdeals, Little Caesars.

The average California Pizza Kitchen fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Illinois. Top brand affinities include Texas Roadhouse, Olive Garden, LongHorn Steakhouse, with strongest over-indexing on Texas Roadhouse (4.46× the country average). Demographically, the California Pizza Kitchen audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of California Pizza Kitchen fans

Demographic split for California Pizza Kitchen audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.4
Estimated audience size3,087,122

Audience persona

The typical California Pizza Kitchen fan in United States is balanced, around 41.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for California Pizza Kitchen in United States
RegionReachAffinity
California1,281,3983.77×
Florida306,4091.47×
Illinois200,0911.95×
Texas158,3920.6×
Hawaii150,27611.32×
Virginia141,4341.88×
Maryland129,1482.43×
Nevada128,0984.29×
Georgia126,4721.33×
Michigan124,0491.54×
New York115,1490.67×
New Jersey102,2311.3×
Pennsylvania68,8930.66×
Massachusetts61,3481.01×
Colorado49,8011.02×
Missouri48,5410.98×
North Carolina47,1080.51×
Ohio45,0400.47×
Arizona43,0690.68×
Louisiana36,0640.91×
Connecticut33,9271.1×
Oregon32,6840.92×
Kentucky29,8350.77×
Tennessee26,6750.43×
Wisconsin26,2630.57×
Washington25,5590.41×
New Mexico22,5341.46×
South Carolina19,3840.42×
Indiana17,1850.3×
Utah16,6000.6×
Alabama14,0590.33×
Washington, District of Columbia11,1941.21×
Minnesota9,7740.22×
Oklahoma6,5710.19×
Kansas5,7540.24×
Iowa4,6930.18×
Arkansas4,0910.16×
Idaho3,7540.24×
Rhode Island3,5600.36×
Mississippi3,5070.14×
Delaware3,3030.39×
New Hampshire3,2530.27×
Nebraska2,9260.19×
West Virginia2,5150.17×
Maine1,7560.16×
Montana1,3610.16×
South Dakota8410.12×
Alaska8170.12×
Vermont7090.13×
Wyoming6860.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California Pizza Kitchen audience
BrandAffinityCategory
Texas Roadhouse4.46×Food & Beverages
Olive Garden6.02×Food & Beverages
LongHorn Steakhouse6.86×Food & Beverages
Slickdeals12.52×Shopping
Little Caesars5.06×Food & Beverages
Outback Steakhouse6.87×Food & Beverages
The Cheesecake Factory7.15×Food & Beverages
Paul Newman12.59×Movies & TV
Tennis Warehouse21.96×Shopping
Red Lobster6.22×Food & Beverages
Red Robin7.99×Food & Beverages
A.S. Roma12.66×Sports
Wingstop3.09×Food & Beverages
Bonefish Grill10×Food & Beverages
Applebee's4.67×Food & Beverages
The Championships, Wimbledon8.58×Sports
Pepperoni15.12×Food & Beverages
Buffalo Wild Wings3.29×Food & Beverages
Tombstone (pizza)12.04×Food & Beverages
Mountain Mike's Pizza12.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California Pizza Kitchen audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.76
Luxury OrientationPREMIUM2.46
IndulgenceJOY2.06
Risk AppetiteTHRILL1.87
Family OrientationCONSERVATISM1.81
Convenience OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for California Pizza Kitchen
CountryShare
United States86.0%
Philippines3.3%
Canada2.5%

See California Pizza Kitchen audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does California Pizza Kitchen have in United States?

California Pizza Kitchen has an estimated audience of 3,087,122 people in United States, concentrated in California and Florida.

What is the gender split and age of California Pizza Kitchen fans?

54.6% of California Pizza Kitchen fans are female, 45.4% are male, with an average age of 41.4 years.

Which brands do California Pizza Kitchen fans like most?

California Pizza Kitchen fans show strongest brand affinity for Texas Roadhouse (4.46×), Olive Garden (6.02×), and LongHorn Steakhouse (6.86×) over the country average.

Where do California Pizza Kitchen fans live in United States?

California Pizza Kitchen fans in United States are most concentrated in California (reach 1,281,398), Florida (reach 306,409), and Illinois (reach 200,091). These three regions account for the largest share of the active audience.

What other brands do California Pizza Kitchen fans also like?

Beyond California Pizza Kitchen itself, the audience over-indexes on Olive Garden (6.02×), LongHorn Steakhouse (6.86×), Slickdeals (12.52×), and Little Caesars (5.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California Pizza Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.