Paul Newman Audience in United States

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Paul Newman has an estimated audience of 4,033,340 people in United States. 34.9% are female, 65.1% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Sam Elliott, The Alamo (1960 film), Tombstone (pizza), Ponderosa (TV series), Citizen Kane.

The average Paul Newman fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sam Elliott, The Alamo (1960 film), Tombstone (pizza), with strongest over-indexing on Sam Elliott (38.87× the country average). Demographically, the Paul Newman audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Paul Newman fans

Demographic split for Paul Newman audience in United States
MetricValue
Female34.9%
Male65.1%
Average age40.0
Estimated audience size4,033,340

Audience persona

The typical Paul Newman fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Top regions in United States

Top regions ranked by reach for Paul Newman in United States
RegionReachAffinity
California488,0931.1×
Texas314,9540.91×
Florida263,9130.97×
New York259,1941.15×
Illinois148,9231.11×
Pennsylvania145,1941.07×
Ohio141,2171.14×
North Carolina115,9100.96×
Georgia110,9170.89×
Michigan109,3941.04×
New Jersey106,4691.04×
Virginia94,4480.96×
Massachusetts91,0381.15×
Arizona84,9131.03×
Tennessee84,5311.04×
Washington84,1251.04×
Indiana75,1131.02×
Missouri73,0021.12×
Colorado66,6491.05×
Maryland63,9910.92×
Wisconsin61,1841.01×
Minnesota58,3751.01×
South Carolina56,7250.93×
Oregon53,8511.16×
Kentucky53,2981.05×
Connecticut52,1411.29×
Alabama49,4230.88×
Oklahoma48,0891.07×
Louisiana42,6930.82×
Utah40,6281.12×
Nevada36,3260.93×
Iowa33,4961.01×
Arkansas32,7300.98×
Kansas32,0871.01×
Mississippi26,5050.8×
Idaho21,9631.09×
Nebraska18,3530.91×
New Mexico18,0490.89×
New Hampshire17,3171.09×
West Virginia17,2400.92×
Maine15,1981.05×
Hawaii13,4790.78×
Rhode Island12,6390.98×
Washington, District of Columbia12,2361.01×
Montana12,2141.09×
Delaware9,3360.84×
South Dakota7,7730.83×
Vermont7,6591.08×
Alaska7,4370.86×
North Dakota6,9050.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Newman audience
BrandAffinityCategory
Sam Elliott38.87×Movies & TV
The Alamo (1960 film)79.09×
Tombstone (pizza)67.03×Food & Beverages
Ponderosa (TV series)100.77×Movies & TV
Citizen Kane98.49×Movies & TV
James Dean49.95×Movies & TV
A Streetcar Named Desire (1951 film)116.28×Movies & TV
Roman Holiday124.25×Movies & TV
Wild West (TV series)105.77×Movies & TV
Gone with the Wind (film)58.03×Movies & TV
Some Like It Hot81.02×Movies & TV
Breakfast at Tiffany's (film)61.03×Movies & TV
A Star Is Born (1976 film)61.11×Movies & TV
The Sound of Music (film)53.78×Movies & TV
All About Eve122.1×Movies & TV
Humphrey Bogart55.79×Movies & TV
The Searchers (film)90.52×
West Side Story (film)58.35×Movies & TV
High Society (1956 film)113.09×Movies & TV
Vertigo (DC Comics)32.51×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Newman audience
TraitClusterScore
PatriotismCONSERVATISM2.68
Quality AwarenessPREMIUM1.75
Convenience OrientationPREMIUM1.61
IndividualismJOY1.49
Need for SecurityCONSERVATISM1.48
SpiritualityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Paul Newman
CountryShare
United States37.4%
Spain8.1%
Italy8.0%

See Paul Newman audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Paul Newman have in United States?

Paul Newman has an estimated audience of 4,033,340 people in United States, concentrated in California and Texas.

What is the gender split and age of Paul Newman fans?

34.9% of Paul Newman fans are female, 65.1% are male, with an average age of 40.0 years.

Which brands do Paul Newman fans like most?

Paul Newman fans show strongest brand affinity for Sam Elliott (38.87×), The Alamo (1960 film) (79.09×), and Tombstone (pizza) (67.03×) over the country average.

Where do Paul Newman fans live in United States?

Paul Newman fans in United States are most concentrated in California (reach 488,093), Texas (reach 314,954), and Florida (reach 263,913). These three regions account for the largest share of the active audience.

What other brands do Paul Newman fans also like?

Beyond Paul Newman itself, the audience over-indexes on The Alamo (1960 film) (79.09×), Tombstone (pizza) (67.03×), Ponderosa (TV series) (100.77×), and Citizen Kane (98.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Newman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.