Rascasse Audience Intelligence

Paul Newman Audience in United States

A data profile of the people who buy, follow and care about Paul Newman in United States — modelled from more than twelve digital signal sources. Paul Newman has an estimated audience of 4,058,374 people in United States.

#344among Actor Actress or TV Star in United States#994among Person in United States#886in Movies & TV

The average Paul Newman fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include All About Eve, Sam Elliott, The Alamo (1960 film), with strongest over-indexing on All About Eve (122.1× the country average).

Demographically, the Paul Newman audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Newman fan in United States is more male, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for All About Eve.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Newman profile in United States.

Audience size
4.1M
in United States
Gender
34.9%♀
65.1% male
Age
40.0
average years
Country rank
#7957
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Newman fans

34.9% are female, 65.1% are male, average age 40.0.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Paul Newman audience in United States
MetricValue
Female34.9%
Male65.1%
Average age40.0
Estimated audience size4,058,374
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Paul Newman audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4921%
50+25%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Paul Newman audience comes from United States.

Worldwide audience distribution share by country for Paul Newman
CountryShare
United States37.4%
Italy7.9%
Spain7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Newman audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Newman fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~50K1.30×
02Ohio~100K1.16×
03Montana~10K1.15×
04Massachusetts~90K1.13×
05Oregon~50K1.13×
06Maine~20K1.12×
07Vermont~8K1.12×
08Utah~40K1.10×
09Idaho~20K1.10×
10New Hampshire~20K1.10×
11Missouri~70K1.09×
12New York~200K1.08×
13Illinois~100K1.08×
14Kentucky~50K1.06×
15Oklahoma~50K1.06×
16Pennsylvania~100K1.05×
17California~500K1.04×
18Minnesota~60K1.04×
19Kansas~30K1.04×
20Michigan~100K1.03×
21Washington~80K1.02×
22Colorado~70K1.02×
23New Jersey~100K1.01×
24Arizona~80K1.01×
25Indiana~70K1.01×
26Rhode Island~10K1.01×
27Wisconsin~60K1.00×
28Iowa~30K1.00×
29Tennessee~80K0.99×
30Arkansas~30K0.97×
31Nebraska~20K0.97×
32West Virginia~20K0.96×
33Virginia~90K0.95×
34North Carolina~100K0.94×
35Washington, District of Columbia~10K0.94×
36South Carolina~60K0.93×
37New Mexico~20K0.93×
38South Dakota~9K0.93×
39Alaska~8K0.93×
40Maryland~60K0.91×
41Alabama~50K0.91×
42Florida~200K0.90×
43Nevada~40K0.90×
44North Dakota~7K0.89×
45Texas~300K0.87×
46Delaware~10K0.87×
47Georgia~100K0.85×
48Mississippi~30K0.82×
49Louisiana~40K0.81×
50Hawaii~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Paul Newman, United States
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Newman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Newman audience
#·InterestCategoryAffinity×
01Roman HolidayMovies & TV124.25×
02All About EveMovies & TV122.10×
03A Streetcar Named Desire (1951 film)Movies & TV116.28×
04High Society (1956 film)Movies & TV113.09×
05Wild West (TV series)Movies & TV105.77×
06Ponderosa (TV series)Movies & TV100.77×
07Citizen KaneMovies & TV98.49×
08The Searchers (film)Movie / TV Show / Series90.52×
09North by NorthwestMovies & TV85.44×
10Some Like It HotMovies & TV81.02×
11The Alamo (1960 film)Movie / TV Show / Series79.09×
12Tombstone (pizza)Food & Beverages67.03×
13A Star Is Born (1976 film)Movies & TV61.11×
14Breakfast at Tiffany's (film)Movies & TV61.03×
15West Side Story (film)Movies & TV58.35×
16Gone with the Wind (film)Movies & TV58.03×
17Humphrey BogartMovies & TV55.79×
18James DeanMovies & TV49.95×
19Sam ElliottMovies & TV38.87×
20Vertigo (DC Comics)Literature32.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Newman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Newman audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.92×
Community OrientationOPEN1.45×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Newman audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.90×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul Newman have in United States?

Paul Newman has an estimated audience of 4,058,374 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paul Newman fans?

34.9% of Paul Newman fans are female, 65.1% are male, with an average age of 40.0 years.

03

Which brands do Paul Newman fans like most?

Paul Newman fans show strongest brand affinity for All About Eve (122.1×), Sam Elliott (38.87×), and The Alamo (1960 film) (79.09×) over the country average.

04

Where do Paul Newman fans live in United States?

Paul Newman fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Newman fans also like?

Beyond Paul Newman itself, the audience over-indexes on Sam Elliott (38.87×), The Alamo (1960 film) (79.09×), Roman Holiday (124.25×), and Ponderosa (TV series) (100.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Paul Newman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Newman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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