Rascasse Audience Intelligence

North by Northwest Audience in United States

A data profile of the people who buy, follow and care about North by Northwest in United States — modelled from more than twelve digital signal sources. North by Northwest has an estimated audience of 491,003 people in United States.

#40among Thriller in United States#3261among Movie / TV Show / Series in United States#6890in Movies & TV

The average North by Northwest fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include UConn Women's Basketball, Porco Rosso, Paul Newman, with strongest over-indexing on UConn Women's Basketball (477.38× the country average).

Demographically, the North by Northwest audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North by Northwest fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for UConn Women's Basketball.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North by Northwest profile in United States.

Audience size
491K
in United States
Gender
38.9%♀
61.1% male
Age
41.3
average years
Country rank
#37070
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North by Northwest viewers

38.9% are female, 61.1% are male, average age 41.3.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for North by Northwest audience in United States
MetricValue
Female38.9%
Male61.1%
Average age41.3
Estimated audience size491,003
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the North by Northwest audience in United States
Age bracketShare%
16-1923%
20-2913%
30-3914%
40-4918%
50+32%
Fig. 04

Worldwide distribution

35.7%

of the worldwide North by Northwest audience comes from United States.

Worldwide audience distribution share by country for North by Northwest
CountryShare
United States35.7%
United Kingdom9.9%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North by Northwest audience in United States is strongest.

Fig. 05

Top regions by affinity

North by Northwest fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~2K1.65×
02Oregon~8K1.40×
03Washington, District of Columbia~2K1.31×
04Minnesota~9K1.26×
05Vermont~1K1.24×
06Washington~10K1.21×
07Utah~5K1.21×
08New York~30K1.20×
09Idaho~3K1.18×
10Massachusetts~10K1.16×
11Illinois~20K1.14×
12Connecticut~6K1.14×
13Maine~2K1.14×
14Wisconsin~8K1.13×
15California~60K1.09×
16Missouri~9K1.09×
17Montana~2K1.09×
18Pennsylvania~20K1.08×
19Maryland~9K1.08×
20Iowa~4K1.06×
21Rhode Island~2K1.05×
22Kansas~4K1.04×
23New Hampshire~2K1.04×
24Colorado~8K0.99×
25Oklahoma~5K0.97×
26Ohio~10K0.96×
27Indiana~9K0.96×
28Nebraska~2K0.96×
29Michigan~10K0.95×
30Virginia~10K0.95×
31Arizona~10K0.95×
32New Mexico~2K0.92×
33Kentucky~6K0.91×
34New Jersey~10K0.90×
35Alaska<1K0.90×
36North Dakota<1K0.90×
37Tennessee~9K0.89×
38Delaware~1K0.87×
39Arkansas~4K0.86×
40Nevada~4K0.82×
41West Virginia~2K0.82×
42North Carolina~10K0.81×
43South Carolina~6K0.80×
44Texas~30K0.78×
45Georgia~10K0.76×
46Florida~30K0.75×
47Alabama~5K0.75×
48Louisiana~5K0.73×
49Hawaii~1K0.70×
50Mississippi~3K0.65×
Fig. 06

Affinity by region

Affinity by region — North by Northwest, United States
0.65×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North by Northwest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North by Northwest audience
#·InterestCategoryAffinity×
01UConn Women's BasketballSports477.38×
02Porco RossoMovies & TV449.11×
03Catherine DeneuveFashion & Accessoires154.00×
04A History of ViolenceMovies & TV123.39×
05Paul NewmanMovies & TV85.44×
06Sister ActMovies & TV62.41×
07Taron EgertonMovies & TV51.60×
08Crash Bandicoot (video game)Games39.58×
09Sophie MarceauMovies & TV34.55×
10David CronenbergMovies & TV34.28×
11Avan JogiaMovies & TV28.26×
12It's Always Sunny in PhiladelphiaMovies & TV20.28×
13Larry DavidMovies & TV17.74×
14Black Mirror (TV series)Movies & TV13.96×
15Jake GyllenhaalMovies & TV13.08×
16Mads MikkelsenMovies & TV13.08×
17Eyes Wide ShutMovies & TV11.52×
18Brittany SnowMovies & TV10.05×
19Robert RedfordMovies & TV7.84×
20HBOMovies & TV3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North by Northwest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North by Northwest audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Family OrientationCONSERVATISM1.90×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North by Northwest audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North by Northwest have in United States?

North by Northwest has an estimated audience of 491,003 people in United States, concentrated in California and New York.

02

What is the gender split and age of North by Northwest viewers?

38.9% of North by Northwest fans are female, 61.1% are male, with an average age of 41.3 years.

03

Which brands do North by Northwest fans like most?

North by Northwest fans show strongest brand affinity for UConn Women's Basketball (477.38×), Porco Rosso (449.11×), and Paul Newman (85.44×) over the country average.

04

Where do North by Northwest fans live in United States?

North by Northwest fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do North by Northwest fans also like?

Beyond North by Northwest itself, the audience over-indexes on Porco Rosso (449.11×), Paul Newman (85.44×), Taron Egerton (51.6×), and Catherine Deneuve (154×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for North by Northwest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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