North by Northwest Audience in United States

North by Northwest logo

North by Northwest has an estimated audience of 495,885 people in United States. 38.9% are female, 61.1% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Hemnet, Wok, Jaws, headspace, Cryptic crossword.

The average North by Northwest fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hemnet, Wok, Jaws, with strongest over-indexing on Hemnet (50.99× the country average). Demographically, the North by Northwest audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of North by Northwest fans

Demographic split for North by Northwest audience in United States
MetricValue
Female38.9%
Male61.1%
Average age41.3
Estimated audience size495,885

Audience persona

The typical North by Northwest fan in United States is more male, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Hemnet.

Top regions in United States

Top regions ranked by reach for North by Northwest in United States
RegionReachAffinity
California61,4081.13×
New York36,6771.32×
Texas32,8280.77×
Florida25,7310.77×
Illinois19,6691.19×
Pennsylvania18,4021.1×
Ohio15,6521.02×
North Carolina13,1460.88×
Washington13,0041.31×
Michigan12,0720.93×
Georgia12,0190.79×
Massachusetts11,7201.2×
New Jersey11,5690.92×
Virginia11,4560.95×
Arizona10,0991×
Minnesota9,0851.28×
Missouri8,8571.11×
Tennessee8,8500.89×
Indiana8,8060.97×
Oregon8,6831.53×
Maryland8,6781.02×
Wisconsin8,3651.12×
Colorado8,1541.04×
South Carolina6,0880.82×
Connecticut5,7781.16×
Oklahoma5,5871.01×
Kentucky5,5340.89×
Utah5,3491.2×
Alabama5,0990.74×
Louisiana4,5390.71×
Iowa4,5201.11×
Kansas4,2951.1×
Nevada3,9600.83×
Arkansas3,6060.88×
Idaho2,8971.16×
Nebraska2,3730.95×
Mississippi2,3300.57×
New Mexico2,1130.85×
New Hampshire1,9370.99×
Washington, District of Columbia1,9351.3×
South Dakota1,8861.65×
Maine1,8761.06×
West Virginia1,6840.73×
Rhode Island1,6531.05×
Montana1,5771.15×
Hawaii1,2820.6×
Delaware1,0540.77×
Vermont1,0101.16×
Alaska7930.75×
North Dakota7860.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North by Northwest audience
BrandAffinityCategory
Hemnet50.99×Home & Garden
Wok17.19×Food & Beverages
Jaws13.08×Movies & TV
headspace18.56×Health
Cryptic crossword26.38×Technology & Electronics
Goop8.86×Internet & Social Media
Grace Slick14.48×Music & Radio
Dog breed1.54×Pets & Animals
Fairy godmother8.69×Literature
Goma20.22×Travel & Leisure
Non-celiac gluten sensitivity12.46×Health
Oracle Certification Program24.66×Technology & Electronics
Parral, Chihuahua14.65×Travel & Leisure
Minnesota1.68×Travel & Leisure
Google Photos2.29×Technology & Electronics
Jingoism1.91×Politics & Society
Spiritualized23.21×Music & Radio
Palestine Polytechnic University16.24×Business & Career
Corona (band)4.41×Music & Radio
Home staging3.98×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North by Northwest audience
TraitClusterScore
Price SensitivityPREMIUM1.28
IndulgenceJOY1.26
PatriotismCONSERVATISM1.24
LGBTQ+ IdentityOPEN1.23
Early Adopter MentalityPOWER1.19
SpiritualityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for North by Northwest
CountryShare
United States37.9%
United Kingdom12.2%
Italy5.7%

See North by Northwest audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does North by Northwest have in United States?

North by Northwest has an estimated audience of 495,885 people in United States, concentrated in California and New York.

What is the gender split and age of North by Northwest fans?

38.9% of North by Northwest fans are female, 61.1% are male, with an average age of 41.3 years.

Which brands do North by Northwest fans like most?

North by Northwest fans show strongest brand affinity for Hemnet (50.99×), Wok (17.19×), and Jaws (13.08×) over the country average.

Where do North by Northwest fans live in United States?

North by Northwest fans in United States are most concentrated in California (reach 61,408), New York (reach 36,677), and Texas (reach 32,828). These three regions account for the largest share of the active audience.

What other brands do North by Northwest fans also like?

Beyond North by Northwest itself, the audience over-indexes on Wok (17.19×), Jaws (13.08×), headspace (18.56×), and Cryptic crossword (26.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North by Northwest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.