Rascasse Audience Intelligence

It's Always Sunny in Philadelphia Audience in United States

A data profile of the people who buy, follow and care about It's Always Sunny in Philadelphia in United States — modelled from more than twelve digital signal sources. It's Always Sunny in Philadelphia has an estimated audience of 2,535,508 people in United States.

#185among TV series in United States#617among Movie / TV Show / Series in United States#1694in Movies & TV

The average It's Always Sunny in Philadelphia fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kaitlin Olson, Krysten Ritter, Deborah Ann Woll, with strongest over-indexing on Kaitlin Olson (39.86× the country average).

Demographically, the It's Always Sunny in Philadelphia audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical It's Always Sunny in Philadelphia fan in United States is more male, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Kaitlin Olson.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the It's Always Sunny in Philadelphia profile in United States.

Audience size
2.5M
in United States
Gender
43.7%♀
56.3% male
Age
41.5
average years
Country rank
#11795
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of It's Always Sunny in Philadelphia viewers

43.7% are female, 56.3% are male, average age 41.5.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for It's Always Sunny in Philadelphia audience in United States
MetricValue
Female43.7%
Male56.3%
Average age41.5
Estimated audience size2,535,508
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the It's Always Sunny in Philadelphia audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

34.2%

of the worldwide It's Always Sunny in Philadelphia audience comes from United States.

Worldwide audience distribution share by country for It's Always Sunny in Philadelphia
CountryShare
United States34.2%
China7.8%
Nigeria4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the It's Always Sunny in Philadelphia audience in United States is strongest.

Fig. 05

Top regions by affinity

It's Always Sunny in Philadelphia fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K1.31×
02Oregon~30K1.18×
03Washington~60K1.17×
04Montana~8K1.17×
05Utah~30K1.15×
06New Hampshire~10K1.11×
07Rhode Island~9K1.11×
08North Dakota~6K1.11×
09Michigan~70K1.10×
10Maine~10K1.10×
11Illinois~90K1.08×
12California~300K1.07×
13New Jersey~70K1.07×
14Missouri~40K1.07×
15Idaho~10K1.07×
16Alaska~6K1.07×
17Colorado~40K1.06×
18Minnesota~40K1.06×
19Ohio~80K1.05×
20Wisconsin~40K1.05×
21Vermont~4K1.05×
22Arizona~50K1.04×
23Iowa~20K1.04×
24Massachusetts~50K1.03×
25Indiana~40K1.02×
26Kansas~20K1.02×
27Oklahoma~30K1.01×
28Connecticut~20K1.01×
29Nebraska~10K1.01×
30South Dakota~6K1.01×
31Kentucky~30K1.00×
32New Mexico~10K0.99×
33West Virginia~10K0.99×
34New York~100K0.97×
35Delaware~6K0.97×
36Texas~200K0.93×
37Maryland~40K0.93×
38Arkansas~20K0.93×
39North Carolina~70K0.91×
40Virginia~50K0.91×
41Tennessee~40K0.90×
42Nevada~20K0.90×
43Washington, District of Columbia~7K0.89×
44Florida~100K0.82×
45Hawaii~9K0.82×
46Georgia~60K0.80×
47South Carolina~30K0.78×
48Alabama~30K0.78×
49Louisiana~20K0.77×
50Mississippi~10K0.70×
Fig. 06

Affinity by region

Affinity by region — It's Always Sunny in Philadelphia, United States
0.70×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the It's Always Sunny in Philadelphia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for It's Always Sunny in Philadelphia audience
#·InterestCategoryAffinity×
01Deborah Ann WollMovies & TV59.36×
02Chrono24Shopping58.10×
03Evan Rachel WoodMovies & TV53.27×
04Josh GadMovies & TV47.59×
05Krysten RitterMovies & TV46.05×
06Zachary QuintoMovies & TV43.37×
07Leslie MannMovies & TV41.87×
08Kaitlin OlsonMovies & TV39.86×
09Andy SerkisMovies & TV39.67×
10Julia Louis-DreyfusMovies & TV37.06×
11Elementary (TV series)Movies & TV34.26×
12Cameron MonaghanMovies & TV33.78×
13Austin Powers (film series)Movies & TV33.21×
14Oscar IsaacMovies & TV31.17×
15Jeremy Allen WhiteMovies & TV29.82×
16James MarsdenMovies & TV25.20×
17Bryan CranstonMovies & TV22.87×
18Danny DeVitoMovies & TV19.68×
19Kristen BellMovies & TV18.23×
20Scary Movie (film series)Movies & TV16.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the It's Always Sunny in Philadelphia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by It's Always Sunny in Philadelphia audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM6.10×
ExtroversionTHRILL1.50×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by It's Always Sunny in Philadelphia audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
TravellingTHRILL0.90×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does It's Always Sunny in Philadelphia have in United States?

It's Always Sunny in Philadelphia has an estimated audience of 2,535,508 people in United States, concentrated in California and Texas.

02

What is the gender split and age of It's Always Sunny in Philadelphia viewers?

43.7% of It's Always Sunny in Philadelphia fans are female, 56.3% are male, with an average age of 41.5 years.

03

Which brands do It's Always Sunny in Philadelphia fans like most?

It's Always Sunny in Philadelphia fans show strongest brand affinity for Kaitlin Olson (39.86×), Krysten Ritter (46.05×), and Deborah Ann Woll (59.36×) over the country average.

04

Where do It's Always Sunny in Philadelphia fans live in United States?

It's Always Sunny in Philadelphia fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do It's Always Sunny in Philadelphia fans also like?

Beyond It's Always Sunny in Philadelphia itself, the audience over-indexes on Krysten Ritter (46.05×), Deborah Ann Woll (59.36×), Oscar Isaac (31.17×), and Evan Rachel Wood (53.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for It's Always Sunny in Philadelphia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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