It's Always Sunny in Philadelphia Audience in United States

It's Always Sunny in Philadelphia logo

It's Always Sunny in Philadelphia has an estimated audience of 2,425,674 people in United States. 43.7% are female, 56.3% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Kaitlin Olson, Krysten Ritter, Evan Rachel Wood, Jeremy Allen White, Deborah Ann Woll.

The average It's Always Sunny in Philadelphia fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kaitlin Olson, Krysten Ritter, Evan Rachel Wood, with strongest over-indexing on Kaitlin Olson (39.86× the country average). Demographically, the It's Always Sunny in Philadelphia audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of It's Always Sunny in Philadelphia fans

Demographic split for It's Always Sunny in Philadelphia audience in United States
MetricValue
Female43.7%
Male56.3%
Average age41.5
Estimated audience size2,425,674

Audience persona

The typical It's Always Sunny in Philadelphia fan in United States is more male, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Kaitlin Olson.

Top regions in United States

Top regions ranked by reach for It's Always Sunny in Philadelphia in United States
RegionReachAffinity
California290,6091.09×
Texas206,8420.99×
New York143,9461.06×
Florida136,9110.83×
Pennsylvania109,6811.34×
Illinois92,5991.15×
Ohio78,4081.05×
Michigan70,0281.1×
New Jersey69,3151.12×
North Carolina68,1190.93×
Georgia62,9980.84×
Washington58,5831.2×
Virginia55,1320.93×
Massachusetts52,1001.09×
Arizona51,8341.05×
Indiana45,7861.03×
Tennessee44,0730.91×
Colorado43,4891.14×
Missouri42,4531.09×
Maryland40,9840.98×
Wisconsin39,7831.09×
Minnesota37,5121.08×
Oregon33,6231.21×
Kentucky30,2921×
South Carolina28,9660.79×
Oklahoma26,4700.98×
Connecticut25,2631.04×
Utah25,1301.16×
Alabama24,7270.73×
Louisiana23,7640.76×
Nevada21,4480.91×
Iowa21,2011.06×
Kansas19,2101×
Arkansas18,7790.94×
Mississippi12,9700.65×
Idaho12,9191.06×
Nebraska12,7431.05×
New Mexico11,0200.91×
New Hampshire10,1611.06×
West Virginia10,0580.89×
Maine9,5221.1×
Rhode Island8,3121.08×
Hawaii8,2270.79×
Montana7,0391.05×
Washington, District of Columbia6,8960.95×
Delaware6,4140.96×
Alaska5,2541.01×
South Dakota4,8130.86×
North Dakota4,7000.94×
Vermont4,6541.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for It's Always Sunny in Philadelphia audience
BrandAffinityCategory
Kaitlin Olson39.86×Movies & TV
Krysten Ritter46.05×Movies & TV
Evan Rachel Wood53.27×Movies & TV
Jeremy Allen White29.82×Movies & TV
Deborah Ann Woll59.36×Movies & TV
Oscar Isaac31.17×Movies & TV
Julia Louis-Dreyfus37.06×Movies & TV
Chrono2458.1×Shopping
Josh Gad47.59×Movies & TV
Leslie Mann41.87×Movies & TV
Elementary (TV series)34.26×Movies & TV
James Marsden25.2×Movies & TV
Friends6.02×Movies & TV
Austin Powers (film series)33.21×Movies & TV
Bryan Cranston22.87×Movies & TV
Kristen Bell18.23×Movies & TV
Andy Serkis39.67×Movies & TV
Cameron Monaghan33.78×Movies & TV
Zachary Quinto43.37×Movies & TV
Scary Movie (film series)16.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by It's Always Sunny in Philadelphia audience
TraitClusterScore
Luxury OrientationPREMIUM1.96
Risk AppetiteTHRILL1.95
ExtroversionTHRILL1.52
Early Adopter MentalityPOWER1.42
Urban LifestyleOPEN1.14
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for It's Always Sunny in Philadelphia
CountryShare
United States33.6%
China8.0%
United Kingdom4.2%

See It's Always Sunny in Philadelphia audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does It's Always Sunny in Philadelphia have in United States?

It's Always Sunny in Philadelphia has an estimated audience of 2,425,674 people in United States, concentrated in California and Texas.

What is the gender split and age of It's Always Sunny in Philadelphia fans?

43.7% of It's Always Sunny in Philadelphia fans are female, 56.3% are male, with an average age of 41.5 years.

Which brands do It's Always Sunny in Philadelphia fans like most?

It's Always Sunny in Philadelphia fans show strongest brand affinity for Kaitlin Olson (39.86×), Krysten Ritter (46.05×), and Evan Rachel Wood (53.27×) over the country average.

Where do It's Always Sunny in Philadelphia fans live in United States?

It's Always Sunny in Philadelphia fans in United States are most concentrated in California (reach 290,609), Texas (reach 206,842), and New York (reach 143,946). These three regions account for the largest share of the active audience.

What other brands do It's Always Sunny in Philadelphia fans also like?

Beyond It's Always Sunny in Philadelphia itself, the audience over-indexes on Krysten Ritter (46.05×), Evan Rachel Wood (53.27×), Jeremy Allen White (29.82×), and Deborah Ann Woll (59.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for It's Always Sunny in Philadelphia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.