Rascasse Audience Intelligence

UConn Women's Basketball Audience in United States

A data profile of the people who buy, follow and care about UConn Women's Basketball in United States — modelled from more than twelve digital signal sources. UConn Women's Basketball has an estimated audience of 2,234,457 people in United States.

#226among Team in United States#1168in Sports

The average UConn Women's Basketball fan in United States is 33.6 years old, balanced, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, New York, Florida.

Top brand affinities include North by Northwest, University of Connecticut, Hard Candy (cosmetics), with strongest over-indexing on North by Northwest (477.38× the country average).

Demographically, the UConn Women's Basketball audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UConn Women's Basketball fan in United States is balanced, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for North by Northwest.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UConn Women's Basketball profile in United States.

Audience size
2.2M
in United States
Gender
46.6%♀
53.4% male
Age
33.6
average years
Country rank
#13032
Team in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UConn Women's Basketball fans

46.6% are female, 53.4% are male, average age 33.6.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for UConn Women's Basketball audience in United States
MetricValue
Female46.6%
Male53.4%
Average age33.6
Estimated audience size2,234,457
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the UConn Women's Basketball audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3915%
40-4915%
50+13%
Fig. 04

Worldwide distribution

90.8%

of the worldwide UConn Women's Basketball audience comes from United States.

Worldwide audience distribution share by country for UConn Women's Basketball
CountryShare
United States90.8%
Canada3.8%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UConn Women's Basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

UConn Women's Basketball fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~200K20.52×
02Vermont~3K2.13×
03Maine~6K2.10×
04Rhode Island~5K2.07×
05New Hampshire~6K1.94×
06Massachusetts~30K1.73×
07South Carolina~10K1.12×
08New York~40K0.87×
09New Jersey~20K0.83×
10Delaware~2K0.77×
11Iowa~4K0.66×
12North Carolina~20K0.64×
13Florida~30K0.61×
14Pennsylvania~20K0.61×
15Virginia~10K0.61×
16Wisconsin~7K0.56×
17West Virginia~2K0.52×
18North Dakota<1K0.52×
19Maryland~7K0.51×
20South Dakota<1K0.51×
21Indiana~7K0.50×
22Hawaii~2K0.50×
23Mississippi~3K0.49×
24New Mexico~2K0.49×
25Montana~1K0.49×
26Washington, District of Columbia~1K0.47×
27Louisiana~5K0.46×
28Minnesota~5K0.45×
29Kentucky~4K0.44×
30Nebraska~2K0.44×
31Alaska<1K0.44×
32Georgia~10K0.43×
33Tennessee~7K0.42×
34Alabama~5K0.41×
35Ohio~10K0.40×
36Arkansas~3K0.40×
37Missouri~5K0.39×
38Kansas~2K0.39×
39Illinois~9K0.36×
40Colorado~5K0.36×
41Arizona~6K0.35×
42Idaho~1K0.35×
43Nevada~3K0.34×
44Michigan~7K0.33×
45Oregon~3K0.29×
46Washington~4K0.28×
47Oklahoma~2K0.28×
48Texas~20K0.26×
49Utah~2K0.24×
50California~20K0.22×
Fig. 06

Affinity by region

Affinity by region — UConn Women's Basketball, United States
0.22×1.00×20.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UConn Women's Basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UConn Women's Basketball audience
#·InterestCategoryAffinity×
01North by NorthwestMovies & TV477.38×
02University of ConnecticutBusiness & Career127.47×
03Hard Candy (cosmetics)Beauty & Wellness121.03×
04Crazy TaxiGames98.13×
05Disturbia ClothingFashion & Accessoires32.87×
06Big YShopping16.75×
07Stew Leonard'sFood & Beverages12.49×
08WNBASports10.53×
09Caitlin ClarkSports10.53×
10Mohegan SunTravel & Leisure10.05×
11Paige BueckersSports9.01×
12ConnecticutTravel & Leisure8.73×
13Women's basketballSports8.54×
14Minnesota LynxSports7.55×
15Angel ReeseSports7.52×
16Dallas WingsSports7.50×
17Sophie CunninghamSports5.87×
18MassachusettsTravel & Leisure3.55×
19Eastern Time ZonePolitics & Society2.09×
20FoodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UConn Women's Basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UConn Women's Basketball audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.20×
Community OrientationOPEN1.19×
TravellingTHRILL1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UConn Women's Basketball audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Urban LifestyleOPEN0.80×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UConn Women's Basketball have in United States?

UConn Women's Basketball has an estimated audience of 2,234,457 people in United States, concentrated in Connecticut and New York.

02

What is the gender split and age of UConn Women's Basketball fans?

46.6% of UConn Women's Basketball fans are female, 53.4% are male, with an average age of 33.6 years.

03

Which brands do UConn Women's Basketball fans like most?

UConn Women's Basketball fans show strongest brand affinity for North by Northwest (477.38×), University of Connecticut (127.47×), and Hard Candy (cosmetics) (121.03×) over the country average.

04

Where do UConn Women's Basketball fans live in United States?

UConn Women's Basketball fans in United States are most concentrated in Connecticut (reach ~200K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do UConn Women's Basketball fans also like?

Beyond UConn Women's Basketball itself, the audience over-indexes on University of Connecticut (127.47×), Hard Candy (cosmetics) (121.03×), WNBA (10.53×), and Caitlin Clark (10.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See UConn Women's Basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UConn Women's Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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