UConn Women's Basketball Audience in United States

UConn Women's Basketball logo

UConn Women's Basketball has an estimated audience of 790,047 people in United States. 46.6% are female, 53.4% are male, average age 33.6. Top regions: Connecticut, New York, Florida. Top brand affinities: North by Northwest, University of Connecticut, Hard Candy (cosmetics), WNBA, Caitlin Clark.

The average UConn Women's Basketball fan in United States is 33.6 years old, balanced, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, Florida. Top brand affinities include North by Northwest, University of Connecticut, Hard Candy (cosmetics), with strongest over-indexing on North by Northwest (477.38× the country average). Demographically, the UConn Women's Basketball audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of UConn Women's Basketball fans

Demographic split for UConn Women's Basketball audience in United States
MetricValue
Female46.6%
Male53.4%
Average age33.6
Estimated audience size790,047

Audience persona

The typical UConn Women's Basketball fan in United States is balanced, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for North by Northwest.

Top regions in United States

Top regions ranked by reach for UConn Women's Basketball in United States
RegionReachAffinity
Connecticut143,28518.08×
New York41,5450.94×
Florida33,9950.64×
Massachusetts26,2501.69×
Texas22,2160.33×
California20,6160.24×
Pennsylvania17,9550.67×
New Jersey17,0790.85×
North Carolina16,1900.68×
South Carolina14,4161.21×
Ohio11,9150.49×
Georgia11,9140.49×
Virginia11,5750.6×
Illinois11,1350.42×
Indiana8,7730.61×
Minnesota7,9250.7×
Michigan7,9130.38×
Tennessee7,7660.49×
Maryland7,3160.54×
Wisconsin7,1870.6×
Iowa6,4801×
Arizona6,0570.38×
Louisiana5,4400.53×
Maine5,4161.91×
Missouri5,3120.42×
Colorado5,2760.42×
New Hampshire5,2641.69×
Washington5,1850.33×
Kentucky5,0630.51×
Alabama5,0100.45×
Rhode Island4,8471.93×
Mississippi3,3780.52×
Kansas2,9580.48×
Oklahoma2,8030.32×
Vermont2,7321.97×
Arkansas2,7230.42×
Oregon2,6740.3×
Nevada2,4710.32×
Nebraska2,0500.52×
New Mexico1,9830.5×
West Virginia1,9480.53×
Utah1,6550.23×
South Dakota1,6140.88×
Hawaii1,5960.47×
Delaware1,4890.68×
Idaho1,3620.34×
Washington, District of Columbia1,1960.5×
Montana1,1920.54×
North Dakota9240.57×
Alaska4990.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UConn Women's Basketball audience
BrandAffinityCategory
North by Northwest477.38×Movies & TV
University of Connecticut127.47×Business & Career
Hard Candy (cosmetics)121.03×Beauty & Wellness
WNBA10.53×Sports
Caitlin Clark10.53×Sports
Connecticut8.73×Travel & Leisure
Angel Reese7.52×Sports
Big Y16.75×Shopping
Crazy Taxi98.13×Games
Food1.51×Food & Beverages
Women's basketball8.54×Sports
Massachusetts3.55×Travel & Leisure
Disturbia Clothing32.87×Fashion & Accessoires
Mohegan Sun10.05×Travel & Leisure
Letters from Iwo Jima36×Movies & TV
Eastern Time Zone2.09×Politics & Society
Stew Leonard's12.49×Food & Beverages
Boston Celtics3.12×Sports
Vermont3.94×Travel & Leisure
USA TODAY Sports10.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UConn Women's Basketball audience
TraitClusterScore
PatriotismCONSERVATISM1.96
Luxury OrientationPREMIUM1.45
TraditionCONSERVATISM1.44
Sports ActivityPOWER1.15
Early Adopter MentalityPOWER1.14
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for UConn Women's Basketball
CountryShare
United States78.0%
Canada9.1%
United Kingdom1.5%

See UConn Women's Basketball audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does UConn Women's Basketball have in United States?

UConn Women's Basketball has an estimated audience of 790,047 people in United States, concentrated in Connecticut and New York.

What is the gender split and age of UConn Women's Basketball fans?

46.6% of UConn Women's Basketball fans are female, 53.4% are male, with an average age of 33.6 years.

Which brands do UConn Women's Basketball fans like most?

UConn Women's Basketball fans show strongest brand affinity for North by Northwest (477.38×), University of Connecticut (127.47×), and Hard Candy (cosmetics) (121.03×) over the country average.

Where do UConn Women's Basketball fans live in United States?

UConn Women's Basketball fans in United States are most concentrated in Connecticut (reach 143,285), New York (reach 41,545), and Florida (reach 33,995). These three regions account for the largest share of the active audience.

What other brands do UConn Women's Basketball fans also like?

Beyond UConn Women's Basketball itself, the audience over-indexes on University of Connecticut (127.47×), Hard Candy (cosmetics) (121.03×), WNBA (10.53×), and Caitlin Clark (10.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UConn Women's Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.