University of Connecticut Audience in United States

University of Connecticut has an estimated audience of 1,112,790 people in United States. 49.8% are female, 50.2% are male, average age 36.0. Top regions: Connecticut, New York, California. Top brand affinities: Alaska, Vocal harmony, Historic site, Governor of Michigan, Goop.
The average University of Connecticut fan in United States is 36.0 years old, balanced, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, California. Top brand affinities include Alaska, Vocal harmony, Historic site, with strongest over-indexing on Alaska (4.94× the country average). Demographically, the University of Connecticut audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Connecticut fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 36.0 |
| Estimated audience size | 1,112,790 |
Audience persona
The typical University of Connecticut fan in United States is balanced, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Connecticut | 133,901 | 12× |
| New York | 110,158 | 1.77× |
| California | 67,915 | 0.55× |
| Massachusetts | 59,447 | 2.71× |
| New Jersey | 56,610 | 2× |
| Texas | 46,430 | 0.49× |
| Florida | 39,213 | 0.52× |
| Pennsylvania | 36,917 | 0.99× |
| Illinois | 27,505 | 0.74× |
| Virginia | 23,700 | 0.87× |
| Maryland | 22,756 | 1.19× |
| North Carolina | 22,324 | 0.67× |
| Ohio | 20,759 | 0.61× |
| Georgia | 19,332 | 0.56× |
| Michigan | 14,734 | 0.51× |
| Washington | 14,032 | 0.63× |
| Indiana | 13,866 | 0.68× |
| Arizona | 11,587 | 0.51× |
| Tennessee | 11,341 | 0.51× |
| Colorado | 10,758 | 0.61× |
| Minnesota | 10,320 | 0.65× |
| South Carolina | 9,696 | 0.58× |
| Missouri | 9,002 | 0.5× |
| Wisconsin | 8,539 | 0.51× |
| Rhode Island | 8,442 | 2.38× |
| Alabama | 8,230 | 0.53× |
| New Hampshire | 7,821 | 1.78× |
| Kentucky | 7,136 | 0.51× |
| Iowa | 6,990 | 0.76× |
| Louisiana | 6,908 | 0.48× |
| Oregon | 6,860 | 0.54× |
| Oklahoma | 5,824 | 0.47× |
| Maine | 5,712 | 1.43× |
| Kansas | 4,621 | 0.53× |
| Washington, District of Columbia | 4,431 | 1.32× |
| Arkansas | 4,003 | 0.44× |
| Utah | 3,899 | 0.39× |
| Nevada | 3,797 | 0.35× |
| Mississippi | 3,574 | 0.39× |
| Vermont | 3,298 | 1.69× |
| Delaware | 3,251 | 1.06× |
| Nebraska | 3,164 | 0.57× |
| West Virginia | 2,547 | 0.49× |
| Hawaii | 2,296 | 0.48× |
| Idaho | 2,268 | 0.41× |
| New Mexico | 2,133 | 0.38× |
| Montana | 1,499 | 0.49× |
| South Dakota | 1,400 | 0.54× |
| North Dakota | 1,149 | 0.5× |
| Alaska | 713 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 4.94× | Travel & Leisure |
| Vocal harmony | 13× | Music & Radio |
| Historic site | 12.07× | Arts & Culture |
| Governor of Michigan | 10× | Politics & Society |
| Goop | 6.83× | Internet & Social Media |
| Grinch | 4.93× | Movies & TV |
| Mathcore | 9.72× | Music & Radio |
| Fairy godmother | 8.53× | Literature |
| Hipster | 10.07× | Politics & Society |
| Keegan Bradley | 7.28× | Sports |
| Harlow | 9.88× | Travel & Leisure |
| Jesse Plemons | 2.87× | Movies & TV |
| TV Fanatic | 8.6× | Movies & TV |
| Cherish (group) | 8.6× | Music & Radio |
| Kean University | 19.67× | Business & Career |
| Google Analytics | 3.48× | Internet & Social Media |
| Nebraska Cornhuskers football | 2.55× | Sports |
| El Paso County, Colorado | 8.99× | Travel & Leisure |
| Graham Greene | 4.06× | Literature |
| Chili con carne | 5.29× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.25 |
| Early Adopter Mentality | POWER | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
| Sustainability | BALANCE | 1.09 |
| Social Media Usage | JOY | 1.07 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.1% |
| Japan | 4.5% |
| United Kingdom | 3.4% |
See University of Connecticut audiences in other countries
- University of Connecticut — Germany
- University of Connecticut — United Kingdom
- University of Connecticut — France
- University of Connecticut — Italy
- University of Connecticut — Spain
- University of Connecticut — Brazil
- University of Connecticut — Japan
- University of Connecticut — South Korea
- University of Connecticut — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Connecticut have in United States?
University of Connecticut has an estimated audience of 1,112,790 people in United States, concentrated in Connecticut and New York.
What is the gender split and age of University of Connecticut fans?
49.8% of University of Connecticut fans are female, 50.2% are male, with an average age of 36.0 years.
Which brands do University of Connecticut fans like most?
University of Connecticut fans show strongest brand affinity for Alaska (4.94×), Vocal harmony (13×), and Historic site (12.07×) over the country average.
Where do University of Connecticut fans live in United States?
University of Connecticut fans in United States are most concentrated in Connecticut (reach 133,901), New York (reach 110,158), and California (reach 67,915). These three regions account for the largest share of the active audience.
What other brands do University of Connecticut fans also like?
Beyond University of Connecticut itself, the audience over-indexes on Vocal harmony (13×), Historic site (12.07×), Governor of Michigan (10×), and Goop (6.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.