Rascasse Audience Intelligence

University of Connecticut Audience in United States

A data profile of the people who buy, follow and care about University of Connecticut in United States — modelled from more than twelve digital signal sources. University of Connecticut has an estimated audience of 1,112,790 people in United States.

#125among University in United States#1939among POI in United States#1454in Business & Career

The average University of Connecticut fan in United States is 36.0 years old, balanced, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, New York, California.

Top brand affinities include UConn Women's Basketball, Colgate University, Yale University, with strongest over-indexing on UConn Women's Basketball (127.47× the country average).

Demographically, the University of Connecticut audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Connecticut fan in United States is balanced, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for UConn Women's Basketball.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Connecticut profile in United States.

Audience size
1.1M
in United States
Gender
49.8%♀
50.2% male
Age
36.0
average years
Country rank
#22015
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Connecticut fans

49.8% are female, 50.2% are male, average age 36.0.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for University of Connecticut audience in United States
MetricValue
Female49.8%
Male50.2%
Average age36.0
Estimated audience size1,112,790
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the University of Connecticut audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3916%
40-4918%
50+17%
Fig. 04

Worldwide distribution

70.0%

of the worldwide University of Connecticut audience comes from United States.

Worldwide audience distribution share by country for University of Connecticut
CountryShare
United States70.0%
Japan4.5%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Connecticut audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Connecticut fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~200K17.89×
02Massachusetts~50K2.51×
03Rhode Island~8K2.30×
04New Jersey~50K1.70×
05New Hampshire~7K1.63×
06Vermont~3K1.60×
07New York~90K1.50×
08Maine~5K1.29×
09Washington, District of Columbia~4K1.15×
10Maryland~20K1.03×
11Delaware~3K1.01×
12Pennsylvania~30K0.88×
13Virginia~20K0.78×
14Alaska~2K0.70×
15North Dakota~2K0.70×
16Iowa~6K0.69×
17South Dakota~2K0.69×
18Illinois~20K0.65×
19Montana~2K0.65×
20West Virginia~3K0.61×
21Nebraska~3K0.60×
22Indiana~10K0.59×
23Minnesota~9K0.59×
24Hawaii~3K0.59×
25North Carolina~20K0.58×
26Colorado~10K0.56×
27Washington~10K0.55×
28South Carolina~9K0.55×
29Kansas~5K0.55×
30Idaho~3K0.55×
31Ohio~20K0.54×
32Oregon~7K0.53×
33New Mexico~3K0.53×
34Mississippi~5K0.52×
35Arkansas~5K0.52×
36Alabama~8K0.51×
37Kentucky~7K0.51×
38Georgia~20K0.50×
39Wisconsin~8K0.50×
40Louisiana~7K0.50×
41Oklahoma~6K0.50×
42Michigan~10K0.49×
43Missouri~9K0.49×
44Arizona~10K0.48×
45Tennessee~10K0.48×
46California~60K0.47×
47Utah~5K0.47×
48Florida~30K0.46×
49Texas~40K0.44×
50Nevada~5K0.43×
Fig. 06

Affinity by region

Affinity by region — University of Connecticut, United States
0.43×1.00×17.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Connecticut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Connecticut audience
#·InterestCategoryAffinity×
01UConn Women's BasketballSports127.47×
02Colgate UniversityBusiness & Career36.21×
03Yale UniversityBusiness & Career26.01×
04James Madison UniversityBusiness & Career20.89×
05Carnegie Mellon UniversityBusiness & Career20.44×
06Iowa State UniversityBusiness & Career18.52×
07University of PittsburghBusiness & Career16.77×
08Duke UniversityBusiness & Career13.61×
09University of Southern CaliforniaBusiness & Career12.75×
10University of HoustonBusiness & Career12.42×
11Virginia TechBusiness & Career11.95×
12University of Wisconsin–MadisonBusiness & Career9.68×
13Northwestern UniversityBusiness & Career9.06×
14Michigan State UniversityBusiness & Career7.44×
15University of FloridaBusiness & Career6.96×
16University of AlabamaBusiness & Career6.83×
17University of Notre DameBusiness & Career6.50×
18Ohio State UniversityBusiness & Career5.43×
19Diaper bagKids & Family3.67×
20Planet FitnessSports3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Connecticut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Connecticut audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Career OrientationPOWER1.52×
TravellingTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Connecticut audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
ExtroversionTHRILL0.74×
TraditionCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Connecticut have in United States?

University of Connecticut has an estimated audience of 1,112,790 people in United States, concentrated in Connecticut and New York.

02

What is the gender split and age of University of Connecticut fans?

49.8% of University of Connecticut fans are female, 50.2% are male, with an average age of 36.0 years.

03

Which brands do University of Connecticut fans like most?

University of Connecticut fans show strongest brand affinity for UConn Women's Basketball (127.47×), Colgate University (36.21×), and Yale University (26.01×) over the country average.

04

Where do University of Connecticut fans live in United States?

University of Connecticut fans in United States are most concentrated in Connecticut (reach ~200K), New York (reach ~90K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do University of Connecticut fans also like?

Beyond University of Connecticut itself, the audience over-indexes on Colgate University (36.21×), Yale University (26.01×), Carnegie Mellon University (20.44×), and Planet Fitness (3.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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