University of Connecticut Audience in United States

University of Connecticut logo

University of Connecticut has an estimated audience of 1,112,790 people in United States. 49.8% are female, 50.2% are male, average age 36.0. Top regions: Connecticut, New York, California. Top brand affinities: Alaska, Vocal harmony, Historic site, Governor of Michigan, Goop.

The average University of Connecticut fan in United States is 36.0 years old, balanced, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, California. Top brand affinities include Alaska, Vocal harmony, Historic site, with strongest over-indexing on Alaska (4.94× the country average). Demographically, the University of Connecticut audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Connecticut fans

Demographic split for University of Connecticut audience in United States
MetricValue
Female49.8%
Male50.2%
Average age36.0
Estimated audience size1,112,790

Audience persona

The typical University of Connecticut fan in United States is balanced, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for University of Connecticut in United States
RegionReachAffinity
Connecticut133,90112×
New York110,1581.77×
California67,9150.55×
Massachusetts59,4472.71×
New Jersey56,610
Texas46,4300.49×
Florida39,2130.52×
Pennsylvania36,9170.99×
Illinois27,5050.74×
Virginia23,7000.87×
Maryland22,7561.19×
North Carolina22,3240.67×
Ohio20,7590.61×
Georgia19,3320.56×
Michigan14,7340.51×
Washington14,0320.63×
Indiana13,8660.68×
Arizona11,5870.51×
Tennessee11,3410.51×
Colorado10,7580.61×
Minnesota10,3200.65×
South Carolina9,6960.58×
Missouri9,0020.5×
Wisconsin8,5390.51×
Rhode Island8,4422.38×
Alabama8,2300.53×
New Hampshire7,8211.78×
Kentucky7,1360.51×
Iowa6,9900.76×
Louisiana6,9080.48×
Oregon6,8600.54×
Oklahoma5,8240.47×
Maine5,7121.43×
Kansas4,6210.53×
Washington, District of Columbia4,4311.32×
Arkansas4,0030.44×
Utah3,8990.39×
Nevada3,7970.35×
Mississippi3,5740.39×
Vermont3,2981.69×
Delaware3,2511.06×
Nebraska3,1640.57×
West Virginia2,5470.49×
Hawaii2,2960.48×
Idaho2,2680.41×
New Mexico2,1330.38×
Montana1,4990.49×
South Dakota1,4000.54×
North Dakota1,1490.5×
Alaska7130.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Connecticut audience
BrandAffinityCategory
Alaska4.94×Travel & Leisure
Vocal harmony13×Music & Radio
Historic site12.07×Arts & Culture
Governor of Michigan10×Politics & Society
Goop6.83×Internet & Social Media
Grinch4.93×Movies & TV
Mathcore9.72×Music & Radio
Fairy godmother8.53×Literature
Hipster10.07×Politics & Society
Keegan Bradley7.28×Sports
Harlow9.88×Travel & Leisure
Jesse Plemons2.87×Movies & TV
TV Fanatic8.6×Movies & TV
Cherish (group)8.6×Music & Radio
Kean University19.67×Business & Career
Google Analytics3.48×Internet & Social Media
Nebraska Cornhuskers football2.55×Sports
El Paso County, Colorado8.99×Travel & Leisure
Graham Greene4.06×Literature
Chili con carne5.29×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Connecticut audience
TraitClusterScore
Career OrientationPOWER1.25
Early Adopter MentalityPOWER1.13
Luxury OrientationPREMIUM1.12
SustainabilityBALANCE1.09
Social Media UsageJOY1.07
Sports ActivityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for University of Connecticut
CountryShare
United States70.1%
Japan4.5%
United Kingdom3.4%

See University of Connecticut audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Connecticut have in United States?

University of Connecticut has an estimated audience of 1,112,790 people in United States, concentrated in Connecticut and New York.

What is the gender split and age of University of Connecticut fans?

49.8% of University of Connecticut fans are female, 50.2% are male, with an average age of 36.0 years.

Which brands do University of Connecticut fans like most?

University of Connecticut fans show strongest brand affinity for Alaska (4.94×), Vocal harmony (13×), and Historic site (12.07×) over the country average.

Where do University of Connecticut fans live in United States?

University of Connecticut fans in United States are most concentrated in Connecticut (reach 133,901), New York (reach 110,158), and California (reach 67,915). These three regions account for the largest share of the active audience.

What other brands do University of Connecticut fans also like?

Beyond University of Connecticut itself, the audience over-indexes on Vocal harmony (13×), Historic site (12.07×), Governor of Michigan (10×), and Goop (6.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.