Rascasse Audience Intelligence

University of Alabama Audience in United States

A data profile of the people who buy, follow and care about University of Alabama in United States — modelled from more than twelve digital signal sources. University of Alabama has an estimated audience of 5,606,058 people in United States.

#8among University in United States#406among POI in United States#561in Business & Career

The average University of Alabama fan in United States is 36.8 years old, more male, and lives primarily in Alabama.

The audience is concentrated in Alabama, Texas, Florida.

Top brand affinities include Auburn Tigers football, Alabama Crimson Tide football, Alabama Crimson Tide, with strongest over-indexing on Auburn Tigers football (21.98× the country average).

Demographically, the University of Alabama audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Alabama fan in United States is more male, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Auburn Tigers football.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Alabama profile in United States.

Audience size
5.6M
in United States
Gender
43.0%♀
57.0% male
Age
36.8
average years
Country rank
#6043
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Alabama fans

43.0% are female, 57.0% are male, average age 36.8.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for University of Alabama audience in United States
MetricValue
Female43.0%
Male57.0%
Average age36.8
Estimated audience size5,606,058
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the University of Alabama audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

79.4%

of the worldwide University of Alabama audience comes from United States.

Worldwide audience distribution share by country for University of Alabama
CountryShare
United States79.4%
Canada1.6%
Norway1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Alabama audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Alabama fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~1.5M16.83×
02Mississippi~100K2.52×
03Georgia~300K1.77×
04Tennessee~200K1.58×
05Louisiana~100K1.48×
06South Carolina~80K0.91×
07Arkansas~40K0.87×
08Virginia~100K0.86×
09North Carolina~100K0.85×
10Kentucky~60K0.85×
11Illinois~200K0.84×
12Florida~300K0.83×
13Washington, District of Columbia~10K0.76×
14Missouri~70K0.75×
15Maryland~70K0.74×
16Texas~400K0.73×
17New Jersey~100K0.73×
18Connecticut~40K0.72×
19Delaware~10K0.72×
20North Dakota~8K0.72×
21Rhode Island~10K0.71×
22South Dakota~9K0.71×
23Massachusetts~80K0.70×
24Vermont~7K0.69×
25New Hampshire~10K0.67×
26Alaska~8K0.67×
27Indiana~70K0.64×
28Maine~10K0.63×
29Pennsylvania~100K0.62×
30West Virginia~20K0.62×
31Montana~10K0.62×
32Oklahoma~40K0.61×
33Colorado~50K0.59×
34Kansas~30K0.59×
35New York~200K0.57×
36Wisconsin~50K0.56×
37Nebraska~20K0.56×
38Idaho~20K0.56×
39Hawaii~10K0.56×
40Ohio~90K0.55×
41Iowa~20K0.53×
42Michigan~70K0.51×
43New Mexico~10K0.51×
44Minnesota~40K0.50×
45Nevada~30K0.47×
46Arizona~50K0.45×
47California~300K0.44×
48Oregon~30K0.44×
49Utah~20K0.43×
50Washington~50K0.42×
Fig. 06

Affinity by region

Affinity by region — University of Alabama, United States
0.42×1.00×16.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Alabama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Alabama audience
#·InterestCategoryAffinity×
01Alabama Crimson Tide baseballSports46.49×
02Alabama Crimson Tide softballSports35.51×
03UAB Blazers footballSports29.24×
04University of Alabama at BirminghamBusiness & Career28.79×
05University of MilanBusiness & Career25.97×
06Alabama Crimson TideSports24.96×
07Alabama Crimson Tide footballSports22.24×
08Auburn Tigers footballSports21.98×
09Auburn UniversityBusiness & Career19.75×
10Nick SabanSports16.73×
11Drake UniversityBusiness & Career13.15×
12Mississippi State Bulldogs footballSports12.66×
13Clemson UniversityBusiness & Career12.38×
14Ole Miss Rebels footballSports11.03×
15Canadian footballSports9.81×
16Tennessee Volunteers footballSports9.78×
17Birmingham, AlabamaTravel & Leisure7.37×
18LSU Tigers footballSports6.31×
19Atlanta BravesSports4.61×
20AlabamaTravel & Leisure3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Alabama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Alabama audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.25×
Price SensitivityPREMIUM1.24×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Alabama audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.91×
Pet OwnershipJOY0.95×
SustainabilityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Alabama have in United States?

University of Alabama has an estimated audience of 5,606,058 people in United States, concentrated in Alabama and Texas.

02

What is the gender split and age of University of Alabama fans?

43.0% of University of Alabama fans are female, 57.0% are male, with an average age of 36.8 years.

03

Which brands do University of Alabama fans like most?

University of Alabama fans show strongest brand affinity for Auburn Tigers football (21.98×), Alabama Crimson Tide football (22.24×), and Alabama Crimson Tide (24.96×) over the country average.

04

Where do University of Alabama fans live in United States?

University of Alabama fans in United States are most concentrated in Alabama (reach ~1.5M), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do University of Alabama fans also like?

Beyond University of Alabama itself, the audience over-indexes on Alabama Crimson Tide football (22.24×), Alabama Crimson Tide (24.96×), Auburn University (19.75×), and Ole Miss Rebels football (11.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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