University of Alabama Audience in United States

University of Alabama logo

University of Alabama has an estimated audience of 5,606,058 people in United States. 43.0% are female, 57.0% are male, average age 36.8. Top regions: Alabama, Texas, Florida. Top brand affinities: Auburn Tigers football, Alabama Crimson Tide football, Alabama Crimson Tide, Auburn University, Ole Miss Rebels football.

The average University of Alabama fan in United States is 36.8 years old, more male, and lives primarily in Alabama. The audience is concentrated in Alabama, Texas, Florida. Top brand affinities include Auburn Tigers football, Alabama Crimson Tide football, Alabama Crimson Tide, with strongest over-indexing on Auburn Tigers football (21.98× the country average). Demographically, the University of Alabama audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Alabama fans

Demographic split for University of Alabama audience in United States
MetricValue
Female43.0%
Male57.0%
Average age36.8
Estimated audience size5,606,058

Audience persona

The typical University of Alabama fan in United States is more male, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Auburn Tigers football.

Top regions in United States

Top regions ranked by reach for University of Alabama in United States
RegionReachAffinity
Alabama1,252,26315.99×
Texas378,2530.78×
Florida337,1710.89×
Georgia318,4311.84×
California289,9610.47×
New York194,9400.62×
Tennessee180,7001.61×
Illinois165,9120.89×
North Carolina154,1660.91×
Pennsylvania123,9320.66×
Virginia121,3650.89×
New Jersey113,4390.8×
Mississippi113,1642.45×
Louisiana106,0461.47×
Ohio102,3600.59×
Massachusetts86,1040.78×
Michigan80,1450.55×
South Carolina79,0280.94×
Maryland75,1140.78×
Missouri67,6550.75×
Indiana66,4430.65×
Kentucky59,5170.85×
Colorado50,7310.57×
Arizona49,3530.43×
Washington47,9240.43×
Wisconsin46,1230.55×
Connecticut43,5330.77×
Minnesota39,6820.49×
Arkansas38,1160.83×
Oklahoma34,5520.56×
Oregon25,4270.4×
Kansas23,5280.53×
Iowa22,6020.49×
Nevada22,4760.41×
Utah17,7300.35×
New Hampshire13,8450.63×
Washington, District of Columbia13,8130.82×
West Virginia12,8710.49×
Nebraska12,2280.43×
Idaho11,4510.41×
Maine11,3560.57×
Rhode Island11,2830.63×
Hawaii11,0870.46×
New Mexico10,1960.36×
Delaware10,1520.66×
South Dakota6,6660.51×
Montana6,0810.39×
North Dakota5,8160.5×
Vermont4,4970.46×
Alaska3,9570.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Alabama audience
BrandAffinityCategory
Auburn Tigers football21.98×Sports
Alabama Crimson Tide football22.24×Sports
Alabama Crimson Tide24.96×Sports
Auburn University19.75×Business & Career
Ole Miss Rebels football11.03×Sports
Tennessee Volunteers football9.78×Sports
Canadian football9.81×Sports
University of Alabama at Birmingham28.79×Business & Career
Nick Saban16.73×Sports
University of Milan25.97×Business & Career
Mississippi State Bulldogs football12.66×Sports
Birmingham, Alabama7.37×Travel & Leisure
Alabama3.65×Travel & Leisure
Alabama Crimson Tide softball35.51×Sports
Drake University13.15×Business & Career
Clemson University12.38×Business & Career
UAB Blazers football29.24×Sports
LSU Tigers football6.31×Sports
Joe Namath16.08×Sports
Alabama Crimson Tide baseball46.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Alabama audience
TraitClusterScore
Sports ActivityPOWER1.03
Early Adopter MentalityPOWER1.02
Healthy LifestyleBALANCE0.99
Social Media UsageJOY0.99
Price SensitivityPREMIUM0.97
PatriotismCONSERVATISM0.96

Worldwide distribution

Worldwide audience distribution share by country for University of Alabama
CountryShare
United States79.5%
Canada1.6%
Norway1.5%

See University of Alabama audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Alabama have in United States?

University of Alabama has an estimated audience of 5,606,058 people in United States, concentrated in Alabama and Texas.

What is the gender split and age of University of Alabama fans?

43.0% of University of Alabama fans are female, 57.0% are male, with an average age of 36.8 years.

Which brands do University of Alabama fans like most?

University of Alabama fans show strongest brand affinity for Auburn Tigers football (21.98×), Alabama Crimson Tide football (22.24×), and Alabama Crimson Tide (24.96×) over the country average.

Where do University of Alabama fans live in United States?

University of Alabama fans in United States are most concentrated in Alabama (reach 1,252,263), Texas (reach 378,253), and Florida (reach 337,171). These three regions account for the largest share of the active audience.

What other brands do University of Alabama fans also like?

Beyond University of Alabama itself, the audience over-indexes on Alabama Crimson Tide football (22.24×), Alabama Crimson Tide (24.96×), Auburn University (19.75×), and Ole Miss Rebels football (11.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.