Rascasse Audience Intelligence

University of Alabama at Birmingham Audience in United States

A data profile of the people who buy, follow and care about University of Alabama at Birmingham in United States — modelled from more than twelve digital signal sources. University of Alabama at Birmingham has an estimated audience of 1,004,569 people in United States.

#141among University in United States#2120among POI in United States#1551in Business & Career

The average University of Alabama at Birmingham fan in United States is 43.5 years old, balanced, and lives primarily in Alabama.

The audience is concentrated in Alabama, Georgia, Texas.

Top brand affinities include University of Alabama, Auburn Tigers football, Alabama Crimson Tide football, with strongest over-indexing on University of Alabama (28.79× the country average).

Demographically, the University of Alabama at Birmingham audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Alabama at Birmingham fan in United States is balanced, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for University of Alabama.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Alabama at Birmingham profile in United States.

Audience size
1M
in United States
Gender
55.0%♀
45.0% male
Age
43.5
average years
Country rank
#23604
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Alabama at Birmingham fans

55.0% are female, 45.0% are male, average age 43.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for University of Alabama at Birmingham audience in United States
MetricValue
Female55.0%
Male45.0%
Average age43.5
Estimated audience size1,004,569
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the University of Alabama at Birmingham audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3916%
40-4927%
50+30%
Fig. 04

Worldwide distribution

74.9%

of the worldwide University of Alabama at Birmingham audience comes from United States.

Worldwide audience distribution share by country for University of Alabama at Birmingham
CountryShare
United States74.9%
Lithuania16.9%
Myanmar2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Alabama at Birmingham audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Alabama at Birmingham fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~400K28.97×
02Mississippi~20K2.41×
03Georgia~50K1.63×
04Louisiana~20K1.20×
05Tennessee~20K1.12×
06Virginia~20K1.01×
07Alaska~2K0.87×
08Vermont~2K0.87×
09North Dakota~2K0.86×
10South Dakota~2K0.85×
11Washington, District of Columbia~3K0.83×
12Montana~2K0.83×
13Arkansas~7K0.81×
14Rhode Island~3K0.81×
15Delaware~2K0.80×
16Maine~3K0.79×
17Hawaii~3K0.78×
18New Hampshire~3K0.78×
19West Virginia~4K0.77×
20Idaho~4K0.76×
21New Mexico~4K0.75×
22Nebraska~4K0.72×
23Kansas~6K0.70×
24Iowa~6K0.69×
25South Carolina~10K0.68×
26Kentucky~9K0.68×
27Maryland~10K0.65×
28Oklahoma~7K0.65×
29Florida~40K0.64×
30North Carolina~20K0.63×
31Connecticut~6K0.63×
32Nevada~6K0.61×
33Utah~6K0.61×
34Missouri~10K0.59×
35Oregon~7K0.58×
36Illinois~20K0.57×
37Massachusetts~10K0.56×
38Indiana~10K0.56×
39Wisconsin~8K0.55×
40Minnesota~8K0.53×
41Texas~50K0.52×
42Colorado~8K0.52×
43Ohio~20K0.51×
44Arizona~10K0.50×
45Michigan~10K0.48×
46New Jersey~10K0.48×
47Pennsylvania~20K0.47×
48Washington~9K0.47×
49New York~30K0.45×
50California~40K0.36×
Fig. 06

Affinity by region

Affinity by region — University of Alabama at Birmingham, United States
0.36×1.00×28.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Alabama at Birmingham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Alabama at Birmingham audience
#·InterestCategoryAffinity×
01Open air concertMusic & Radio60.94×
02University of AlabamaBusiness & Career28.79×
03Alabama Crimson Tide footballSports12.20×
04Auburn Tigers footballSports12.17×
05FedExBusiness & Career4.32×
06Online bankingBusiness & Career4.07×
07QVCMovies & TV3.92×
08Mortgage loansBusiness & Career3.42×
09CBS SportsMovies & TV3.10×
10Vehicle insuranceCars & Mobility3.06×
11Discount storesShopping2.87×
12Pizza HutFood & Beverages2.47×
13Shopping mallsShopping2.47×
14McDonald'sFood & Beverages2.46×
15UniversityBusiness & Career2.28×
16SubwayFood & Beverages2.26×
17PinterestInternet & Social Media2.08×
18AirbnbTravel & Leisure2.08×
19MSNNews1.93×
20FurnitureHome & Garden1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Alabama at Birmingham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Alabama at Birmingham audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.05×
Convenience OrientationPREMIUM1.83×
Career OrientationPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Alabama at Birmingham audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
Luxury OrientationPREMIUM0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Alabama at Birmingham have in United States?

University of Alabama at Birmingham has an estimated audience of 1,004,569 people in United States, concentrated in Alabama and Georgia.

02

What is the gender split and age of University of Alabama at Birmingham fans?

55.0% of University of Alabama at Birmingham fans are female, 45.0% are male, with an average age of 43.5 years.

03

Which brands do University of Alabama at Birmingham fans like most?

University of Alabama at Birmingham fans show strongest brand affinity for University of Alabama (28.79×), Auburn Tigers football (12.17×), and Alabama Crimson Tide football (12.2×) over the country average.

04

Where do University of Alabama at Birmingham fans live in United States?

University of Alabama at Birmingham fans in United States are most concentrated in Alabama (reach ~400K), Georgia (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do University of Alabama at Birmingham fans also like?

Beyond University of Alabama at Birmingham itself, the audience over-indexes on Auburn Tigers football (12.17×), Alabama Crimson Tide football (12.2×), Mortgage loans (3.42×), and FedEx (4.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Alabama at Birmingham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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