University of Alabama at Birmingham Audience in United States
University of Alabama at Birmingham has an estimated audience of 1,004,569 people in United States. 55.0% are female, 45.0% are male, average age 43.5. Top regions: Alabama, Georgia, Texas. Top brand affinities: Historic site, Jesse Plemons, Jaws, Kerang, Nebraska Cornhuskers football.
The average University of Alabama at Birmingham fan in United States is 43.5 years old, balanced, and lives primarily in Alabama. The audience is concentrated in Alabama, Georgia, Texas. Top brand affinities include Historic site, Jesse Plemons, Jaws, with strongest over-indexing on Historic site (5.68× the country average). Demographically, the University of Alabama at Birmingham audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Alabama at Birmingham fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 43.5 |
| Estimated audience size | 1,004,569 |
Audience persona
The typical University of Alabama at Birmingham fan in United States is balanced, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 256,303 | 18.26× |
| Georgia | 67,022 | 2.17× |
| Texas | 57,021 | 0.66× |
| Florida | 54,546 | 0.8× |
| California | 47,939 | 0.43× |
| Virginia | 33,960 | 1.39× |
| New York | 30,454 | 0.54× |
| Tennessee | 28,367 | 1.41× |
| Mississippi | 26,778 | 3.24× |
| Illinois | 23,718 | 0.71× |
| North Carolina | 23,191 | 0.77× |
| Louisiana | 19,679 | 1.52× |
| Ohio | 17,242 | 0.56× |
| Pennsylvania | 16,919 | 0.5× |
| Maryland | 12,780 | 0.74× |
| Michigan | 11,913 | 0.45× |
| Massachusetts | 11,886 | 0.6× |
| New Jersey | 11,876 | 0.46× |
| South Carolina | 11,408 | 0.75× |
| Indiana | 9,796 | 0.53× |
| Missouri | 9,016 | 0.56× |
| Kentucky | 8,878 | 0.7× |
| Arizona | 8,405 | 0.41× |
| Washington | 7,534 | 0.37× |
| Arkansas | 7,525 | 0.91× |
| Colorado | 7,293 | 0.46× |
| Wisconsin | 6,625 | 0.44× |
| Oklahoma | 6,093 | 0.55× |
| Connecticut | 5,755 | 0.57× |
| Minnesota | 5,578 | 0.39× |
| Kansas | 5,140 | 0.65× |
| Iowa | 5,011 | 0.61× |
| Oregon | 4,098 | 0.36× |
| Utah | 3,719 | 0.41× |
| Nevada | 3,309 | 0.34× |
| Washington, District of Columbia | 2,747 | 0.91× |
| Nebraska | 2,548 | 0.51× |
| New Mexico | 1,871 | 0.37× |
| West Virginia | 1,729 | 0.37× |
| Idaho | 1,458 | 0.29× |
| New Hampshire | 1,363 | 0.34× |
| Hawaii | 1,327 | 0.31× |
| Montana | 1,243 | 0.45× |
| Delaware | 1,179 | 0.43× |
| Maine | 1,136 | 0.32× |
| Rhode Island | 1,077 | 0.34× |
| Alaska | 975 | 0.45× |
| South Dakota | 968 | 0.42× |
| North Dakota | 817 | 0.4× |
| Wyoming | 730 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 5.68× | Arts & Culture |
| Jesse Plemons | 2.08× | Movies & TV |
| Jaws | 3.27× | Movies & TV |
| Kerang | 3.41× | Travel & Leisure |
| Nebraska Cornhuskers football | 1.65× | Sports |
| Sinaloa | 1.5× | Travel & Leisure |
| Home staging | 2.1× | Home & Garden |
| Isla Holbox | 9.84× | Travel & Leisure |
| Iowa Lottery | 4.11× | Games |
| Charlamagne Tha God | 3.6× | Movies & TV |
| Captain America (1990 film) | 1.63× | Movies & TV |
| Viator | 2.05× | Travel & Leisure |
| Glossier | 1.89× | Beauty & Wellness |
| Elmira College | 3.44× | Business & Career |
| Girolando cattle | 8.76× | Pets & Animals |
| Keene, New Hampshire | 6.52× | Travel & Leisure |
| Jeep Wagoneer | 1.87× | Cars & Mobility |
| Necktie | 1.62× | Fashion & Accessoires |
| UK garage | 1.69× | Music & Radio |
| South Asian cuisine | 2.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.21 |
| Luxury Orientation | PREMIUM | 1.7 |
| Family Orientation | CONSERVATISM | 1.38 |
| Career Orientation | POWER | 1.34 |
| Community Orientation | OPEN | 1.29 |
| Price Sensitivity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.9% |
| Lithuania | 16.9% |
| Myanmar | 2.1% |
See University of Alabama at Birmingham audiences in other countries
- University of Alabama at Birmingham — Germany
- University of Alabama at Birmingham — United Kingdom
- University of Alabama at Birmingham — France
- University of Alabama at Birmingham — Italy
- University of Alabama at Birmingham — Spain
- University of Alabama at Birmingham — Brazil
- University of Alabama at Birmingham — Japan
- University of Alabama at Birmingham — South Korea
- University of Alabama at Birmingham — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Alabama at Birmingham have in United States?
University of Alabama at Birmingham has an estimated audience of 1,004,569 people in United States, concentrated in Alabama and Georgia.
What is the gender split and age of University of Alabama at Birmingham fans?
55.0% of University of Alabama at Birmingham fans are female, 45.0% are male, with an average age of 43.5 years.
Which brands do University of Alabama at Birmingham fans like most?
University of Alabama at Birmingham fans show strongest brand affinity for Historic site (5.68×), Jesse Plemons (2.08×), and Jaws (3.27×) over the country average.
Where do University of Alabama at Birmingham fans live in United States?
University of Alabama at Birmingham fans in United States are most concentrated in Alabama (reach 256,303), Georgia (reach 67,022), and Texas (reach 57,021). These three regions account for the largest share of the active audience.
What other brands do University of Alabama at Birmingham fans also like?
Beyond University of Alabama at Birmingham itself, the audience over-indexes on Jesse Plemons (2.08×), Jaws (3.27×), Kerang (3.41×), and Nebraska Cornhuskers football (1.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Alabama at Birmingham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.