University of Alabama at Birmingham Audience in United States

Demographics of University of Alabama at Birmingham fans

Audience persona

The typical University of Alabama at Birmingham fan in United States is balanced, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Auburn Tigers football.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of Alabama at Birmingham audiences in other countries

• University of Alabama at Birmingham — Germany
• University of Alabama at Birmingham — United Kingdom
• University of Alabama at Birmingham — France
• University of Alabama at Birmingham — Italy
• University of Alabama at Birmingham — Spain
• University of Alabama at Birmingham — Brazil
• University of Alabama at Birmingham — Japan
• University of Alabama at Birmingham — South Korea
• University of Alabama at Birmingham — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of Alabama at Birmingham have in United States?

University of Alabama at Birmingham has an estimated audience of 1,004,569 people in United States, concentrated in Alabama and Georgia.

What is the gender split and age of University of Alabama at Birmingham fans?

55.0% of University of Alabama at Birmingham fans are female, 45.0% are male, with an average age of 43.5 years.

Which brands do University of Alabama at Birmingham fans like most?

University of Alabama at Birmingham fans show strongest brand affinity for Auburn Tigers football (14.68×), Alabama Crimson Tide football (15.38×), and Indianapolis Motor Speedway (14.14×) over the country average.

Where do University of Alabama at Birmingham fans live in United States?

University of Alabama at Birmingham fans in United States are most concentrated in Alabama (reach 256,303), Georgia (reach 67,022), and Texas (reach 57,021). These three regions account for the largest share of the active audience.

What other brands do University of Alabama at Birmingham fans also like?

Beyond University of Alabama at Birmingham itself, the audience over-indexes on Alabama Crimson Tide football (15.38×), Indianapolis Motor Speedway (14.14×), Day trading (11.59×), and Horoscope (8.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Alabama at Birmingham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.