University of California, Los Angeles Audience in United States

University of California, Los Angeles has an estimated audience of 6,780,551 people in United States. 43.3% are female, 56.7% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Web browser, Digital audio, United States Senate, SoundCloud, Hamilton, Ontario.
The average University of California, Los Angeles fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Web browser, Digital audio, United States Senate, with strongest over-indexing on Web browser (6.44× the country average). Demographically, the University of California, Los Angeles audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of California, Los Angeles fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 43.5 |
| Estimated audience size | 6,780,551 |
Audience persona
The typical University of California, Los Angeles fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Web browser.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 5,085,413 | 11.4× |
| Texas | 548,394 | 0.94× |
| New York | 396,464 | 1.05× |
| Florida | 300,270 | 0.65× |
| Illinois | 232,574 | 1.03× |
| Washington | 211,882 | 1.56× |
| Virginia | 169,432 | 1.03× |
| Pennsylvania | 169,359 | 0.74× |
| Georgia | 166,808 | 0.8× |
| New Jersey | 165,277 | 0.96× |
| Massachusetts | 157,802 | 1.18× |
| North Carolina | 150,279 | 0.74× |
| Arizona | 139,055 | 1× |
| Ohio | 135,140 | 0.65× |
| Michigan | 128,711 | 0.73× |
| Maryland | 111,232 | 0.95× |
| Colorado | 106,815 | 1× |
| Oregon | 98,448 | 1.27× |
| Indiana | 89,771 | 0.72× |
| Tennessee | 88,374 | 0.65× |
| Minnesota | 84,756 | 0.87× |
| Nevada | 81,856 | 1.25× |
| Missouri | 75,900 | 0.69× |
| Connecticut | 70,711 | 1.04× |
| Wisconsin | 70,468 | 0.69× |
| South Carolina | 60,555 | 0.59× |
| Louisiana | 56,724 | 0.65× |
| Alabama | 51,062 | 0.54× |
| Utah | 48,820 | 0.8× |
| Hawaii | 47,139 | 1.62× |
| Kentucky | 44,874 | 0.53× |
| Oklahoma | 44,862 | 0.6× |
| Arkansas | 37,879 | 0.68× |
| Kansas | 37,672 | 0.71× |
| Iowa | 37,606 | 0.67× |
| Mississippi | 32,600 | 0.58× |
| Washington, District of Columbia | 29,018 | 1.42× |
| New Mexico | 28,907 | 0.85× |
| Nebraska | 24,161 | 0.71× |
| Idaho | 23,645 | 0.7× |
| New Hampshire | 17,784 | 0.67× |
| Rhode Island | 15,516 | 0.72× |
| Maine | 14,563 | 0.6× |
| West Virginia | 13,169 | 0.42× |
| Delaware | 11,889 | 0.64× |
| Montana | 11,121 | 0.59× |
| South Dakota | 7,778 | 0.5× |
| Vermont | 7,741 | 0.65× |
| Alaska | 7,335 | 0.51× |
| North Dakota | 7,158 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Web browser | 6.44× | Technology & Electronics |
| Digital audio | 5.08× | Technology & Electronics |
| United States Senate | 4.73× | Politics & Society |
| SoundCloud | 6.36× | Music & Radio |
| Hamilton, Ontario | 17.16× | Travel & Leisure |
| Fox News Channel | 1.97× | Movies & TV |
| Election | 3.64× | Politics & Society |
| U.S. state | 1.95× | Travel & Leisure |
| United States | 1.68× | Travel & Leisure |
| Comedy movies | 1.8× | Movies & TV |
| Televisions | 1.73× | Technology & Electronics |
| Humanities | 3× | Politics & Society |
| Political party | 3.71× | Politics & Society |
| Business | 1.5× | Business & Career |
| Current events | 1.61× | Arts & Culture |
| Drake University | 11.06× | Business & Career |
| Supreme Court of the United States | 6.37× | Politics & Society |
| University of California, Berkeley | 10.11× | Business & Career |
| Social network | 1.63× | Internet & Social Media |
| Politics | 1.95× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.45 |
| Sustainability | BALANCE | 1.3 |
| Early Adopter Mentality | POWER | 1.14 |
| Career Orientation | POWER | 1.11 |
| Convenience Orientation | PREMIUM | 1.09 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.0% |
| China | 2.9% |
| Canada | 2.2% |
See University of California, Los Angeles audiences in other countries
- University of California, Los Angeles — Germany
- University of California, Los Angeles — United Kingdom
- University of California, Los Angeles — France
- University of California, Los Angeles — Italy
- University of California, Los Angeles — Spain
- University of California, Los Angeles — Brazil
- University of California, Los Angeles — Japan
- University of California, Los Angeles — South Korea
- University of California, Los Angeles — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of Michigan (5,902,210)
Frequently asked questions
How many fans does University of California, Los Angeles have in United States?
University of California, Los Angeles has an estimated audience of 6,780,551 people in United States, concentrated in California and Texas.
What is the gender split and age of University of California, Los Angeles fans?
43.3% of University of California, Los Angeles fans are female, 56.7% are male, with an average age of 43.5 years.
Which brands do University of California, Los Angeles fans like most?
University of California, Los Angeles fans show strongest brand affinity for Web browser (6.44×), Digital audio (5.08×), and United States Senate (4.73×) over the country average.
Where do University of California, Los Angeles fans live in United States?
University of California, Los Angeles fans in United States are most concentrated in California (reach 5,085,413), Texas (reach 548,394), and New York (reach 396,464). These three regions account for the largest share of the active audience.
What other brands do University of California, Los Angeles fans also like?
Beyond University of California, Los Angeles itself, the audience over-indexes on Digital audio (5.08×), United States Senate (4.73×), SoundCloud (6.36×), and Hamilton, Ontario (17.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of California, Los Angeles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.