University of California, Los Angeles Audience in United States

University of California, Los Angeles logo

University of California, Los Angeles has an estimated audience of 6,780,551 people in United States. 43.3% are female, 56.7% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Web browser, Digital audio, United States Senate, SoundCloud, Hamilton, Ontario.

The average University of California, Los Angeles fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Web browser, Digital audio, United States Senate, with strongest over-indexing on Web browser (6.44× the country average). Demographically, the University of California, Los Angeles audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of California, Los Angeles fans

Demographic split for University of California, Los Angeles audience in United States
MetricValue
Female43.3%
Male56.7%
Average age43.5
Estimated audience size6,780,551

Audience persona

The typical University of California, Los Angeles fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Web browser.

Top regions in United States

Top regions ranked by reach for University of California, Los Angeles in United States
RegionReachAffinity
California5,085,41311.4×
Texas548,3940.94×
New York396,4641.05×
Florida300,2700.65×
Illinois232,5741.03×
Washington211,8821.56×
Virginia169,4321.03×
Pennsylvania169,3590.74×
Georgia166,8080.8×
New Jersey165,2770.96×
Massachusetts157,8021.18×
North Carolina150,2790.74×
Arizona139,055
Ohio135,1400.65×
Michigan128,7110.73×
Maryland111,2320.95×
Colorado106,815
Oregon98,4481.27×
Indiana89,7710.72×
Tennessee88,3740.65×
Minnesota84,7560.87×
Nevada81,8561.25×
Missouri75,9000.69×
Connecticut70,7111.04×
Wisconsin70,4680.69×
South Carolina60,5550.59×
Louisiana56,7240.65×
Alabama51,0620.54×
Utah48,8200.8×
Hawaii47,1391.62×
Kentucky44,8740.53×
Oklahoma44,8620.6×
Arkansas37,8790.68×
Kansas37,6720.71×
Iowa37,6060.67×
Mississippi32,6000.58×
Washington, District of Columbia29,0181.42×
New Mexico28,9070.85×
Nebraska24,1610.71×
Idaho23,6450.7×
New Hampshire17,7840.67×
Rhode Island15,5160.72×
Maine14,5630.6×
West Virginia13,1690.42×
Delaware11,8890.64×
Montana11,1210.59×
South Dakota7,7780.5×
Vermont7,7410.65×
Alaska7,3350.51×
North Dakota7,1580.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of California, Los Angeles audience
BrandAffinityCategory
Web browser6.44×Technology & Electronics
Digital audio5.08×Technology & Electronics
United States Senate4.73×Politics & Society
SoundCloud6.36×Music & Radio
Hamilton, Ontario17.16×Travel & Leisure
Fox News Channel1.97×Movies & TV
Election3.64×Politics & Society
U.S. state1.95×Travel & Leisure
United States1.68×Travel & Leisure
Comedy movies1.8×Movies & TV
Televisions1.73×Technology & Electronics
HumanitiesPolitics & Society
Political party3.71×Politics & Society
Business1.5×Business & Career
Current events1.61×Arts & Culture
Drake University11.06×Business & Career
Supreme Court of the United States6.37×Politics & Society
University of California, Berkeley10.11×Business & Career
Social network1.63×Internet & Social Media
Politics1.95×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of California, Los Angeles audience
TraitClusterScore
PatriotismCONSERVATISM1.45
SustainabilityBALANCE1.3
Early Adopter MentalityPOWER1.14
Career OrientationPOWER1.11
Convenience OrientationPREMIUM1.09
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for University of California, Los Angeles
CountryShare
United States75.0%
China2.9%
Canada2.2%

See University of California, Los Angeles audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of California, Los Angeles have in United States?

University of California, Los Angeles has an estimated audience of 6,780,551 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Los Angeles fans?

43.3% of University of California, Los Angeles fans are female, 56.7% are male, with an average age of 43.5 years.

Which brands do University of California, Los Angeles fans like most?

University of California, Los Angeles fans show strongest brand affinity for Web browser (6.44×), Digital audio (5.08×), and United States Senate (4.73×) over the country average.

Where do University of California, Los Angeles fans live in United States?

University of California, Los Angeles fans in United States are most concentrated in California (reach 5,085,413), Texas (reach 548,394), and New York (reach 396,464). These three regions account for the largest share of the active audience.

What other brands do University of California, Los Angeles fans also like?

Beyond University of California, Los Angeles itself, the audience over-indexes on Digital audio (5.08×), United States Senate (4.73×), SoundCloud (6.36×), and Hamilton, Ontario (17.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Los Angeles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.