Rascasse Audience Intelligence

University of California, Los Angeles Audience in United States

A data profile of the people who buy, follow and care about University of California, Los Angeles in United States — modelled from more than twelve digital signal sources. University of California, Los Angeles has an estimated audience of 6,780,551 people in United States.

#5among University in United States#337among POI in United States#487in Business & Career

The average University of California, Los Angeles fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Web browser, Digital audio, United States Senate, with strongest over-indexing on Web browser (6.44× the country average).

Demographically, the University of California, Los Angeles audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of California, Los Angeles fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Web browser.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of California, Los Angeles profile in United States.

Audience size
6.8M
in United States
Gender
43.3%♀
56.7% male
Age
43.5
average years
Country rank
#5157
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of California, Los Angeles fans

43.3% are female, 56.7% are male, average age 43.5.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for University of California, Los Angeles audience in United States
MetricValue
Female43.3%
Male56.7%
Average age43.5
Estimated audience size6,780,551
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the University of California, Los Angeles audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

75.0%

of the worldwide University of California, Los Angeles audience comes from United States.

Worldwide audience distribution share by country for University of California, Los Angeles
CountryShare
United States75.0%
China2.9%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of California, Los Angeles audience in United States is strongest.

Fig. 05

Top regions by affinity

University of California, Los Angeles fans by region: top regions in United States
#RegionReachAffinity×
01California~5M14.79×
02Hawaii~50K1.66×
03Washington~200K1.40×
04Washington, District of Columbia~30K1.32×
05Nevada~80K1.17×
06Oregon~90K1.16×
07Massachusetts~100K1.09×
08Illinois~200K0.95×
09New York~400K0.93×
10Colorado~100K0.93×
11Connecticut~60K0.93×
12Arizona~100K0.92×
13New Jersey~200K0.91×
14Virginia~100K0.89×
15Maryland~100K0.86×
16Texas~500K0.84×
17New Mexico~30K0.84×
18Nebraska~30K0.84×
19Utah~50K0.83×
20Minnesota~80K0.80×
21Rhode Island~20K0.80×
22Vermont~9K0.78×
23Alaska~10K0.76×
24Idaho~30K0.75×
25Georgia~200K0.73×
26Indiana~90K0.73×
27Delaware~10K0.73×
28North Dakota~10K0.73×
29Iowa~40K0.72×
30Kansas~40K0.72×
31Montana~10K0.72×
32Pennsylvania~200K0.71×
33New Hampshire~20K0.71×
34South Dakota~10K0.71×
35Arkansas~40K0.69×
36Maine~20K0.69×
37North Carolina~100K0.68×
38Michigan~100K0.67×
39Missouri~70K0.66×
40Wisconsin~70K0.66×
41Louisiana~60K0.65×
42Tennessee~90K0.64×
43Mississippi~40K0.64×
44Ohio~100K0.61×
45Oklahoma~50K0.61×
46West Virginia~20K0.61×
47Florida~300K0.60×
48South Carolina~60K0.59×
49Alabama~50K0.56×
50Kentucky~50K0.55×
Fig. 06

Affinity by region

Affinity by region — University of California, Los Angeles, United States
0.55×1.00×14.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of California, Los Angeles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of California, Los Angeles audience
#·InterestCategoryAffinity×
01Hamilton, OntarioTravel & Leisure17.16×
02Drake UniversityBusiness & Career11.06×
03University of California, BerkeleyBusiness & Career10.11×
04Gina CaranoMovies & TV7.58×
05Web browserTechnology & Electronics6.44×
06Supreme Court of the United StatesPolitics & Society6.37×
07SoundCloudMusic & Radio6.36×
08Digital audioTechnology & Electronics5.08×
09United States SenatePolitics & Society4.73×
10Political partyPolitics & Society3.71×
11ElectionPolitics & Society3.64×
12HumanitiesPolitics & Society3.00×
13U.S. stateTravel & Leisure1.95×
14Comedy moviesMovies & TV1.80×
15Donald TrumpPolitics & Society1.77×
16TelevisionsTechnology & Electronics1.73×
17United StatesTravel & Leisure1.68×
18Current eventsArts & Culture1.61×
19NFLSports1.58×
20BusinessBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of California, Los Angeles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of California, Los Angeles audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
DIY MentalityTHRILL1.51×
Need for SecurityCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of California, Los Angeles audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Urban LifestyleOPEN0.96×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of California, Los Angeles have in United States?

University of California, Los Angeles has an estimated audience of 6,780,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of University of California, Los Angeles fans?

43.3% of University of California, Los Angeles fans are female, 56.7% are male, with an average age of 43.5 years.

03

Which brands do University of California, Los Angeles fans like most?

University of California, Los Angeles fans show strongest brand affinity for Web browser (6.44×), Digital audio (5.08×), and United States Senate (4.73×) over the country average.

04

Where do University of California, Los Angeles fans live in United States?

University of California, Los Angeles fans in United States are most concentrated in California (reach ~5M), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do University of California, Los Angeles fans also like?

Beyond University of California, Los Angeles itself, the audience over-indexes on Digital audio (5.08×), United States Senate (4.73×), SoundCloud (6.36×), and Gina Carano (7.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Los Angeles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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