Rascasse Audience Intelligence

Hamilton, Ontario Audience in United States

A data profile of the people who buy, follow and care about Hamilton, Ontario in United States — modelled from more than twelve digital signal sources. Hamilton, Ontario has an estimated audience of 1,623,883 people in United States.

#1353among POI in United States#1272in Travel & Leisure

The average Hamilton, Ontario fan in United States is 40.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Tim Horton, University of California, Los Angeles, Catherine O'Hara, with strongest over-indexing on Tim Horton (19.99× the country average).

Demographically, the Hamilton, Ontario audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamilton, Ontario fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamilton, Ontario profile in United States.

Audience size
1.6M
in United States
Gender
59.7%♀
40.3% male
Age
40.4
average years
Country rank
#16720
POI in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamilton, Ontario fans

59.7% are female, 40.3% are male, average age 40.4.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Hamilton, Ontario audience in United States
MetricValue
Female59.7%
Male40.3%
Average age40.4
Estimated audience size1,623,883
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Hamilton, Ontario audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Hamilton, Ontario audience comes from United States.

Worldwide audience distribution share by country for Hamilton, Ontario
CountryShare
United States33.7%
Canada30.7%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamilton, Ontario audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamilton, Ontario fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K2.36×
02New York~200K1.93×
03Minnesota~40K1.57×
04Maine~9K1.55×
05Massachusetts~50K1.51×
06Vermont~4K1.49×
07Connecticut~20K1.35×
08Ohio~60K1.27×
09Wisconsin~30K1.25×
10New Hampshire~8K1.25×
11Washington~40K1.24×
12Washington, District of Columbia~6K1.22×
13Pennsylvania~70K1.21×
14Illinois~60K1.19×
15North Dakota~3K1.04×
16Virginia~40K1.03×
17Colorado~30K1.01×
18Rhode Island~5K1.01×
19Florida~100K1.00×
20New Jersey~40K0.99×
21Montana~4K0.99×
22Alaska~3K0.97×
23Oregon~20K0.95×
24Indiana~30K0.93×
25South Dakota~3K0.92×
26Maryland~30K0.91×
27Delaware~4K0.91×
28Iowa~10K0.90×
29West Virginia~7K0.90×
30Idaho~7K0.89×
31Kansas~10K0.88×
32North Carolina~40K0.87×
33Nebraska~7K0.87×
34California~200K0.86×
35Missouri~20K0.85×
36Kentucky~20K0.85×
37Utah~10K0.85×
38Oklahoma~20K0.84×
39New Mexico~7K0.83×
40Tennessee~30K0.82×
41Hawaii~6K0.82×
42Arkansas~10K0.79×
43Nevada~10K0.78×
44Mississippi~10K0.78×
45Georgia~40K0.76×
46South Carolina~20K0.76×
47Arizona~20K0.74×
48Texas~100K0.70×
49Louisiana~10K0.70×
50Alabama~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Hamilton, Ontario, United States
0.68×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamilton, Ontario audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamilton, Ontario audience
#·InterestCategoryAffinity×
01Tim HortonSports19.99×
02University of California, Los AngelesBusiness & Career17.16×
03Eugene LevyMovies & TV8.70×
04Catherine O'HaraMovies & TV8.65×
05CheerleadingSports6.49×
06EspionagePolitics & Society5.81×
07Supreme Court of the United StatesPolitics & Society5.78×
08Drudge ReportSports4.22×
09Political scienceBusiness & Career3.02×
10New York PostNews2.64×
11Pizza HutFood & Beverages1.94×
12Musical theatreMovies & TV1.93×
13EtsyFashion & Accessoires1.87×
14Fine artBusiness & Career1.79×
15Burger KingFood & Beverages1.78×
16Pet foodPets & Animals1.75×
17Taylor SwiftMusic & Radio1.64×
18RedditInternet & Social Media1.61×
19SubwayFood & Beverages1.58×
20Chick-fil-AFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamilton, Ontario audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamilton, Ontario audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Community OrientationOPEN1.34×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamilton, Ontario audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
DIY MentalityTHRILL0.86×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamilton, Ontario have in United States?

Hamilton, Ontario has an estimated audience of 1,623,883 people in United States, concentrated in New York and California.

02

What is the gender split and age of Hamilton, Ontario fans?

59.7% of Hamilton, Ontario fans are female, 40.3% are male, with an average age of 40.4 years.

03

Which brands do Hamilton, Ontario fans like most?

Hamilton, Ontario fans show strongest brand affinity for Tim Horton (19.99×), University of California, Los Angeles (17.16×), and Catherine O'Hara (8.65×) over the country average.

04

Where do Hamilton, Ontario fans live in United States?

Hamilton, Ontario fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hamilton, Ontario fans also like?

Beyond Hamilton, Ontario itself, the audience over-indexes on University of California, Los Angeles (17.16×), Catherine O'Hara (8.65×), Cheerleading (6.49×), and Drudge Report (4.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hamilton, Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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