Hamilton, Ontario Audience in United States

Hamilton, Ontario logo

Hamilton, Ontario has an estimated audience of 1,623,883 people in United States. 59.7% are female, 40.3% are male, average age 40.4. Top regions: New York, California, Michigan. Top brand affinities: Israel, Jeep Wagoneer, Dog breed, Product design, Goop.

The average Hamilton, Ontario fan in United States is 40.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Michigan. Top brand affinities include Israel, Jeep Wagoneer, Dog breed, with strongest over-indexing on Israel (5.57× the country average). Demographically, the Hamilton, Ontario audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Hamilton, Ontario fans

Demographic split for Hamilton, Ontario audience in United States
MetricValue
Female59.7%
Male40.3%
Average age40.4
Estimated audience size1,623,883

Audience persona

The typical Hamilton, Ontario fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Hamilton, Ontario in United States
RegionReachAffinity
New York169,4691.87×
California148,7890.83×
Michigan108,2032.55×
Texas100,4460.72×
Florida92,6880.84×
Ohio75,2971.51×
Pennsylvania71,7111.31×
Illinois69,5051.28×
Massachusetts48,3451.51×
North Carolina46,8970.96×
Virginia45,7401.16×
New Jersey41,4801×
Georgia40,2410.8×
Washington37,7011.16×
Wisconsin33,3801.37×
Indiana32,8291.11×
Minnesota31,6351.36×
Tennessee27,6070.85×
Maryland27,1490.97×
Arizona26,1370.79×
Colorado25,9141.01×
Missouri23,0630.88×
South Carolina19,0290.78×
Oregon18,5401×
Connecticut17,0571.05×
Kentucky16,3040.8×
Oklahoma13,0790.73×
Alabama12,0900.53×
Iowa11,8660.89×
Utah11,4910.79×
Kansas11,4790.9×
Nevada11,4150.73×
Louisiana10,5090.5×
Arkansas8,7170.65×
New Hampshire8,4951.33×
Maine7,4661.28×
Washington, District of Columbia7,3411.5×
Nebraska6,5360.8×
Mississippi6,2440.47×
Idaho6,0360.74×
West Virginia5,7070.75×
Vermont5,2591.84×
New Mexico5,0240.62×
Rhode Island4,9070.95×
Montana4,7251.05×
North Dakota3,6171.08×
Delaware3,3450.75×
Hawaii3,3290.48×
South Dakota3,0830.82×
Alaska2,6640.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamilton, Ontario audience
BrandAffinityCategory
Israel5.57×Travel & Leisure
Jeep Wagoneer10.86×Cars & Mobility
Dog breed1.65×Pets & Animals
Product design2.53×Business & Career
Goop5.3×Internet & Social Media
3D printing2.5×Technology & Electronics
Jill Scott4.94×Music & Radio
Wok5.49×Food & Beverages
Urban Outfitters1.55×Shopping
Home staging4.17×Home & Garden
Natural rubber1.63×Cars & Mobility
headspace6.77×Health
Governor of Michigan5.08×Politics & Society
Montana Grizzlies football8.09×Sports
Grinch2.52×Movies & TV
Jeep Grand Cherokee (WJ)3.85×Cars & Mobility
Vocal harmony2.72×Music & Radio
Ian Bremmer10.01×Politics & Society
Grace Slick4.95×Music & Radio
Infiniti QX569.84×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamilton, Ontario audience
TraitClusterScore
SustainabilityBALANCE1.42
ExtroversionTHRILL1.37
PatriotismCONSERVATISM1.31
Early Adopter MentalityPOWER1.18
Urban LifestyleOPEN1.17
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Hamilton, Ontario
CountryShare
United States33.7%
Canada30.7%
United Kingdom5.6%

See Hamilton, Ontario audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hamilton, Ontario have in United States?

Hamilton, Ontario has an estimated audience of 1,623,883 people in United States, concentrated in New York and California.

What is the gender split and age of Hamilton, Ontario fans?

59.7% of Hamilton, Ontario fans are female, 40.3% are male, with an average age of 40.4 years.

Which brands do Hamilton, Ontario fans like most?

Hamilton, Ontario fans show strongest brand affinity for Israel (5.57×), Jeep Wagoneer (10.86×), and Dog breed (1.65×) over the country average.

Where do Hamilton, Ontario fans live in United States?

Hamilton, Ontario fans in United States are most concentrated in New York (reach 169,469), California (reach 148,789), and Michigan (reach 108,203). These three regions account for the largest share of the active audience.

What other brands do Hamilton, Ontario fans also like?

Beyond Hamilton, Ontario itself, the audience over-indexes on Jeep Wagoneer (10.86×), Dog breed (1.65×), Product design (2.53×), and Goop (5.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamilton, Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.