Cheerleading Audience in United States

Cheerleading logo

Cheerleading has an estimated audience of 11,752,574 people in United States. 65.4% are female, 34.6% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Lea Salonga, The Only Way Is Essex, James Gandolfini, Tumbling (gymnastics), Gymnastics.

The average Cheerleading fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lea Salonga, The Only Way Is Essex, James Gandolfini, with strongest over-indexing on Lea Salonga (309.62× the country average). Demographically, the Cheerleading audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Cheerleading fans

Demographic split for Cheerleading audience in United States
MetricValue
Female65.4%
Male34.6%
Average age38.1
Estimated audience size11,752,574

Audience persona

The typical Cheerleading fan in United States is more female, around 38.1 years old, with strong Tradition tendencies and a notable affinity for Lea Salonga.

Top regions in United States

Top regions ranked by reach for Cheerleading in United States
RegionReachAffinity
California1,334,0831.03×
Texas1,243,3301.23×
Florida986,2781.24×
New York646,4750.98×
Pennsylvania598,3491.51×
Georgia414,2671.14×
Illinois411,5581.05×
New Jersey374,1161.25×
North Carolina369,5611.05×
Ohio368,9011.02×
Michigan323,7381.05×
Virginia298,7741.04×
Tennessee243,8861.03×
Indiana237,7401.11×
Arizona236,3880.99×
Washington236,3101×
Maryland230,1961.14×
Massachusetts208,2320.9×
Missouri193,3341.02×
Alabama179,2011.09×
South Carolina173,2240.98×
Louisiana165,0121.09×
Kentucky164,7891.12×
Colorado163,3080.88×
Wisconsin144,7820.82×
Oklahoma144,4961.11×
Oregon143,5051.07×
Minnesota142,7380.85×
Connecticut112,9860.96×
Utah111,0341.05×
Nevada106,5460.94×
Mississippi104,0971.08×
Arkansas100,8271.04×
Kansas94,5261.02×
Iowa92,5800.96×
West Virginia77,9811.42×
New Mexico61,1711.04×
Idaho57,9540.98×
Nebraska54,3600.92×
Hawaii45,9180.91×
New Hampshire36,1730.78×
Maine35,4550.84×
Rhode Island33,7570.9×
Delaware31,2800.96×
Washington, District of Columbia27,5880.78×
Montana25,3750.78×
Alaska23,3260.93×
South Dakota21,5040.79×
North Dakota18,0640.75×
Vermont13,0660.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheerleading audience
BrandAffinityCategory
Lea Salonga309.62×Movies & TV
The Only Way Is Essex160.65×Movies & TV
James Gandolfini13.46×Movies & TV
Tumbling (gymnastics)8.82×Sports
Gymnastics3.32×Sports
Artistic gymnastics6.41×Sports
Cameron Boyce6.68×Movies & TV
Dance1.69×Business & Career
Florida1.51×Travel & Leisure
Old Navy1.57×Fashion & Accessoires
Black Hawk Down10.15×Movies & TV
The Pacific5.12×Movies & TV
Sabrina Carpenter2.24×Music & Radio
Gratitude1.55×Politics & Society
Major League Baseball All-Star Game3.18×Sports
Tennessee1.62×Travel & Leisure
Rhythmic gymnastics6.84×Sports
Dance studio2.67×Sports
Toddler1.62×Kids & Family
Dove Cameron4.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheerleading audience
TraitClusterScore
TraditionCONSERVATISM1.46
ExtroversionTHRILL1.37
Social Media UsageJOY1.1
CreativityOPEN1.08
SustainabilityBALANCE1.06
Healthy LifestyleBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Cheerleading
CountryShare
United States48.0%
Japan4.9%
United Kingdom4.8%

See Cheerleading audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Cheerleading have in United States?

Cheerleading has an estimated audience of 11,752,574 people in United States, concentrated in California and Texas.

What is the gender split and age of Cheerleading fans?

65.4% of Cheerleading fans are female, 34.6% are male, with an average age of 38.1 years.

Which brands do Cheerleading fans like most?

Cheerleading fans show strongest brand affinity for Lea Salonga (309.62×), The Only Way Is Essex (160.65×), and James Gandolfini (13.46×) over the country average.

Where do Cheerleading fans live in United States?

Cheerleading fans in United States are most concentrated in California (reach 1,334,083), Texas (reach 1,243,330), and Florida (reach 986,278). These three regions account for the largest share of the active audience.

What other brands do Cheerleading fans also like?

Beyond Cheerleading itself, the audience over-indexes on The Only Way Is Essex (160.65×), James Gandolfini (13.46×), Tumbling (gymnastics) (8.82×), and Gymnastics (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheerleading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.