Rascasse Audience Intelligence

Cheerleading Audience in United States

A data profile of the people who buy, follow and care about Cheerleading in United States — modelled from more than twelve digital signal sources. Cheerleading has an estimated audience of 11,752,574 people in United States.

#47among Sport in United States#1995among Topic in United States#229in Sports

The average Cheerleading fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lea Salonga, The Only Way Is Essex, James Gandolfini, with strongest over-indexing on Lea Salonga (309.62× the country average).

Demographically, the Cheerleading audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheerleading fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Lea Salonga.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheerleading profile in United States.

Audience size
11.8M
in United States
Gender
65.4%♀
34.6% male
Age
38.1
average years
Country rank
#3039
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheerleading fans

65.4% are female, 34.6% are male, average age 38.1.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Cheerleading audience in United States
MetricValue
Female65.4%
Male34.6%
Average age38.1
Estimated audience size11,752,574
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Cheerleading audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Cheerleading audience comes from United States.

Worldwide audience distribution share by country for Cheerleading
CountryShare
United States47.9%
Japan4.9%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheerleading audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheerleading fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~600K1.53×
02West Virginia~70K1.32×
03New Jersey~400K1.25×
04Texas~1M1.21×
05Kentucky~200K1.17×
06Georgia~400K1.15×
07Florida~900K1.14×
08Alabama~200K1.12×
09Mississippi~100K1.12×
10Indiana~200K1.10×
11Oklahoma~100K1.09×
12Arkansas~100K1.08×
13Delaware~30K1.08×
14Kansas~100K1.07×
15New Mexico~60K1.07×
16Maryland~200K1.06×
17Louisiana~200K1.06×
18Utah~100K1.05×
19North Carolina~400K1.04×
20Missouri~200K1.04×
21Illinois~400K1.03×
22Ohio~400K1.03×
23South Carolina~200K1.03×
24Michigan~300K1.02×
25Virginia~300K1.01×
26Oregon~100K1.01×
27Tennessee~200K0.99×
28Idaho~60K0.99×
29California~1.5M0.97×
30Connecticut~100K0.97×
31Nebraska~60K0.97×
32Rhode Island~40K0.96×
33Alaska~20K0.95×
34Arizona~200K0.94×
35South Dakota~30K0.94×
36Washington~200K0.93×
37Iowa~90K0.93×
38New York~600K0.92×
39Massachusetts~200K0.92×
40Nevada~100K0.90×
41North Dakota~20K0.90×
42Maine~40K0.88×
43Hawaii~40K0.87×
44New Hampshire~40K0.85×
45Colorado~200K0.84×
46Minnesota~100K0.83×
47Wisconsin~100K0.82×
48Montana~30K0.82×
49Washington, District of Columbia~30K0.78×
50Vermont~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Cheerleading, United States
0.77×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheerleading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheerleading audience
#·InterestCategoryAffinity×
01Lea SalongaMovies & TV309.62×
02The Only Way Is EssexMovies & TV160.65×
03James GandolfiniMovies & TV13.46×
04Black Hawk DownMovies & TV10.15×
05Tumbling (gymnastics)Sports8.82×
06Rhythmic gymnasticsSports6.84×
07Cameron BoyceMovies & TV6.68×
08Artistic gymnasticsSports6.41×
09The PacificMovies & TV5.12×
10GymnasticsSports3.32×
11Major League Baseball All-Star GameSports3.18×
12Dance studioSports2.67×
13Sabrina CarpenterMusic & Radio2.24×
14DanceBusiness & Career1.69×
15TennesseeTravel & Leisure1.62×
16ToddlerKids & Family1.62×
17Old NavyFashion & Accessoires1.57×
18ChildbirthKids & Family1.57×
19GratitudePolitics & Society1.55×
20FloridaTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheerleading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheerleading audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.25×
MindfulnessBALANCE1.24×
Sports ActivityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheerleading audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.94×
Urban LifestyleOPEN0.96×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheerleading have in United States?

Cheerleading has an estimated audience of 11,752,574 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cheerleading fans?

65.4% of Cheerleading fans are female, 34.6% are male, with an average age of 38.1 years.

03

Which brands do Cheerleading fans like most?

Cheerleading fans show strongest brand affinity for Lea Salonga (309.62×), The Only Way Is Essex (160.65×), and James Gandolfini (13.46×) over the country average.

04

Where do Cheerleading fans live in United States?

Cheerleading fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Cheerleading fans also like?

Beyond Cheerleading itself, the audience over-indexes on The Only Way Is Essex (160.65×), James Gandolfini (13.46×), Tumbling (gymnastics) (8.82×), and Gymnastics (3.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Cheerleading audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheerleading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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