Cheerleading Audience in Germany
Cheerleading has an estimated audience of 692,682 people in Germany. 56.6% are female, 43.4% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Tumbling (gymnastics), Flag football, Euphoria, American football.
The average Cheerleading fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Tumbling (gymnastics), Flag football, with strongest over-indexing on Natural World (2.24× the country average). Demographically, the Cheerleading audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Cheerleading fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 33.4 |
| Estimated audience size | 692,682 |
Audience persona
The typical Cheerleading fan in Germany is more female, around 33.4 years old, with strong Sports Activity tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,480 | 1.17× |
| Bayern | 105,004 | 0.94× |
| Baden-Württemberg | 90,264 | 0.96× |
| Niedersachsen | 72,349 | 1.08× |
| Hessen | 51,713 | 0.98× |
| Sachsen | 35,062 | 1.03× |
| Rheinland-Pfalz | 32,867 | 0.95× |
| Berlin | 31,689 | 1.02× |
| Brandenburg | 28,154 | 1.31× |
| Schleswig-Holstein | 26,842 | 1.08× |
| Hamburg | 16,860 | 1.08× |
| Thüringen | 15,551 | 0.88× |
| Sachsen-Anhalt | 14,507 | 0.81× |
| Mecklenburg-Vorpommern | 12,301 | 0.93× |
| Saarland | 7,839 | 0.92× |
| Bremen | 5,129 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 2.24× | Fashion & Accessoires |
| Tumbling (gymnastics) | 19.1× | Sports |
| Flag football | 19.83× | Sports |
| Euphoria | 1.61× | Movies & TV |
| American football | 1.53× | Sports |
| Canada | 1.92× | Travel & Leisure |
| Acting workshop | 18.69× | |
| Artistic gymnastics | 4.93× | Sports |
| High school football | 10.97× | Sports |
| MTV Cribs | 28.2× | Movies & TV |
| Stranger Things | 1.58× | Movies & TV |
| Drama school | 5.57× | Arts & Culture |
| Dance studio | 2.7× | Sports |
| National Football League Cheerleading | 26.89× | Sports |
| Contemporary dance | 3.12× | Arts & Culture |
| Nick Frost | 6.52× | Movies & TV |
| Gymnastics | 1.65× | Sports |
| Drew Barrymore | 4.22× | Movies & TV |
| Musical theatre | 1.52× | Movies & TV |
| Modeling agency | 2.07× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Sustainability | BALANCE | 1.32 |
| Pet Ownership | JOY | 1.28 |
| Travelling | THRILL | 1.26 |
| DIY Mentality | THRILL | 1.22 |
| Mindfulness | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.0% |
| Japan | 4.9% |
| United Kingdom | 4.8% |
See Cheerleading audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Cheerleading have in Germany?
Cheerleading has an estimated audience of 692,682 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cheerleading fans?
56.6% of Cheerleading fans are female, 43.4% are male, with an average age of 33.4 years.
Which brands do Cheerleading fans like most?
Cheerleading fans show strongest brand affinity for Natural World (2.24×), Tumbling (gymnastics) (19.1×), and Flag football (19.83×) over the country average.
Where do Cheerleading fans live in Germany?
Cheerleading fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,480), Bayern (reach 105,004), and Baden-Württemberg (reach 90,264). These three regions account for the largest share of the active audience.
What other brands do Cheerleading fans also like?
Beyond Cheerleading itself, the audience over-indexes on Tumbling (gymnastics) (19.1×), Flag football (19.83×), Euphoria (1.61×), and American football (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cheerleading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.