Rascasse Audience Intelligence

Cheerleading Audience in Germany

A data profile of the people who buy, follow and care about Cheerleading in Germany — modelled from more than twelve digital signal sources. Cheerleading has an estimated audience of 692,682 people in Germany.

#126among Sport in Germany#3879among Topic in Germany#698in Sports

The average Cheerleading fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tumbling (gymnastics), Flag football, Canada, with strongest over-indexing on Tumbling (gymnastics) (19.1× the country average).

Demographically, the Cheerleading audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cheerleading fan in Germany is more female, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Tumbling (gymnastics).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheerleading profile in Germany.

Audience size
693K
in Germany
Gender
56.6%♀
43.4% male
Age
33.4
average years
Country rank
#8929
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheerleading fans

56.6% are female, 43.4% are male, average age 33.4.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Cheerleading audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age33.4
Estimated audience size692,682
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Cheerleading audience in Germany
Age bracketShare%
16-1937%
20-2918%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Cheerleading audience comes from Germany.

Worldwide audience distribution share by country for Cheerleading
CountryShare
United States47.9%
Japan4.9%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheerleading audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cheerleading fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.34×
02Nordrhein-Westfalen~200K1.11×
03Schleswig-Holstein~30K1.09×
04Niedersachsen~70K1.07×
05Sachsen~40K1.05×
06Hamburg~20K1.04×
07Mecklenburg-Vorpommern~10K0.96×
08Saarland~8K0.96×
09Baden-Württemberg~90K0.95×
10Rheinland-Pfalz~30K0.95×
11Berlin~30K0.95×
12Hessen~50K0.94×
13Bayern~100K0.93×
14Thüringen~20K0.91×
15Bremen~5K0.90×
16Sachsen-Anhalt~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Cheerleading, Germany
0.89×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheerleading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheerleading audience
#·InterestCategoryAffinity×
01MTV CribsMovies & TV28.20×
02National Football League CheerleadingSports26.89×
03Flag footballSports19.83×
04Tumbling (gymnastics)Sports19.10×
05Acting workshopTopic18.69×
06High school footballSports10.97×
07Drama schoolArts & Culture5.57×
08Artistic gymnasticsSports4.93×
09Drew BarrymoreMovies & TV4.22×
10AcrobaticsSports3.41×
11Contemporary danceArts & Culture3.12×
12Beauty pageantBeauty & Wellness2.85×
13Dance studioSports2.70×
14Modeling agencyFashion & Accessoires2.07×
15CanadaTravel & Leisure1.92×
16GymnasticsSports1.65×
17Stranger ThingsMovies & TV1.58×
18Michael JacksonMusic & Radio1.53×
19American footballSports1.53×
20Musical theatreMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheerleading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheerleading audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
MindfulnessBALANCE1.18×
Sports ActivityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheerleading audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
Luxury OrientationPREMIUM0.93×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheerleading have in Germany?

Cheerleading has an estimated audience of 692,682 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cheerleading fans?

56.6% of Cheerleading fans are female, 43.4% are male, with an average age of 33.4 years.

03

Which brands do Cheerleading fans like most?

Cheerleading fans show strongest brand affinity for Tumbling (gymnastics) (19.1×), Flag football (19.83×), and Canada (1.92×) over the country average.

04

Where do Cheerleading fans live in Germany?

Cheerleading fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cheerleading fans also like?

Beyond Cheerleading itself, the audience over-indexes on Flag football (19.83×), Canada (1.92×), Acting workshop (18.69×), and Artistic gymnastics (4.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Cheerleading audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cheerleading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →