Beauty pageant Audience in Germany

Beauty pageant logo

Beauty pageant has an estimated audience of 1,948,255 people in Germany. 66.7% are female, 33.3% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Gil Ofarim, Home Office, Combat sport, Progressive rock.

The average Beauty pageant fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Gil Ofarim, Home Office, with strongest over-indexing on Icon (magazine) (8.25× the country average). Demographically, the Beauty pageant audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: TV series

Demographics of Beauty pageant fans

Demographic split for Beauty pageant audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age33.9
Estimated audience size1,948,255

Audience persona

The typical Beauty pageant fan in Germany is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Icon (magazine).

Top regions in Germany

Top regions ranked by reach for Beauty pageant in Germany
RegionReachAffinity
Nordrhein-Westfalen394,9790.93×
Bayern393,9331.26×
Baden-Württemberg253,0700.95×
Niedersachsen217,5381.15×
Hessen177,0321.19×
Rheinland-Pfalz115,3201.18×
Berlin76,2410.88×
Sachsen68,8640.72×
Schleswig-Holstein61,9720.89×
Brandenburg43,8110.72×
Hamburg43,3280.98×
Mecklenburg-Vorpommern36,3770.98×
Sachsen-Anhalt35,4520.7×
Thüringen35,2870.71×
Bremen29,4041.76×
Saarland23,7640.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beauty pageant audience
BrandAffinityCategory
Icon (magazine)8.25×Arts & Culture
Gil Ofarim2.01×Music & Radio
Home Office1.8×Business & Career
Combat sport1.57×Sports
Progressive rock1.71×Music & Radio
Khādī13×Home & Garden
Time (magazine)1.59×News
Bank account1.92×Business & Career
Höxter6.23×Travel & Leisure
Homesteading4.11×Home & Garden
The Hunt (2012 film)2.85×Movies & TV
Ireen Sheer1.78×Music & Radio
Gudrun Sjödén1.9×Fashion & Accessoires
Jason Clarke (actor)2.59×Movies & TV
Harriet Tubman3.28×Politics & Society
Cachorro1.79×Pets & Animals
Japanese domestic market2.37×Politics & Society
Mohamed Salah1.86×Sports
Information sensitivity2.57×Technology & Electronics
Ich + Ich6.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beauty pageant audience
TraitClusterScore
ExtroversionTHRILL1.29
Luxury OrientationPREMIUM1.25
Sports ActivityPOWER1.2
MindfulnessBALANCE1.15
CreativityOPEN1.13
TravellingTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Beauty pageant
CountryShare
United States21.6%
Japan6.4%
China6.3%

See Beauty pageant audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does Beauty pageant have in Germany?

Beauty pageant has an estimated audience of 1,948,255 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Beauty pageant fans?

66.7% of Beauty pageant fans are female, 33.3% are male, with an average age of 33.9 years.

Which brands do Beauty pageant fans like most?

Beauty pageant fans show strongest brand affinity for Icon (magazine) (8.25×), Gil Ofarim (2.01×), and Home Office (1.8×) over the country average.

Where do Beauty pageant fans live in Germany?

Beauty pageant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 394,979), Bayern (reach 393,933), and Baden-Württemberg (reach 253,070). These three regions account for the largest share of the active audience.

What other brands do Beauty pageant fans also like?

Beyond Beauty pageant itself, the audience over-indexes on Gil Ofarim (2.01×), Home Office (1.8×), Combat sport (1.57×), and Progressive rock (1.71×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beauty pageant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.