Beauty pageant Audience in Germany
A data profile of the people who buy, follow and care about Beauty pageant in Germany — modelled from more than twelve digital signal sources. Beauty pageant has an estimated audience of 1,948,255 people in Germany.
The average Beauty pageant fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include John Goodman, Onet.pl, Kitchen, with strongest over-indexing on John Goodman (19.17× the country average).
Demographically, the Beauty pageant audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Beauty pageant fan in Germany is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for John Goodman.
At a glance
The key figures that characterise the Beauty pageant profile in Germany.
Search interest · 12-month trend
Demographics of Beauty pageant fans
66.7% are female, 33.3% are male, average age 33.9.
Gender split
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 33.9 |
| Estimated audience size | 1,948,255 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Beauty pageant audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.4% |
| China | 6.3% |
Geography
Where the Beauty pageant audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.24× | |
| 02 | Hessen | ~200K | 1.18× | |
| 03 | Bayern | ~400K | 1.13× | |
| 04 | Berlin | ~100K | 1.12× | |
| 05 | Rheinland-Pfalz | ~100K | 1.05× | |
| 06 | Niedersachsen | ~200K | 1.04× | |
| 07 | Saarland | ~20K | 1.02× | |
| 08 | Hamburg | ~40K | 1.01× | |
| 09 | Mecklenburg-Vorpommern | ~40K | 0.99× | |
| 10 | Schleswig-Holstein | ~70K | 0.94× | |
| 11 | Baden-Württemberg | ~200K | 0.93× | |
| 12 | Thüringen | ~50K | 0.93× | |
| 13 | Nordrhein-Westfalen | ~400K | 0.92× | |
| 14 | Sachsen-Anhalt | ~50K | 0.92× | |
| 15 | Brandenburg | ~50K | 0.91× | |
| 16 | Sachsen | ~80K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Beauty pageant audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Goodman | Movies & TV | 19.17× | ||
| 02 | Onet.pl | News | 7.60× | ||
| 03 | Paris Jackson | Movies & TV | 5.63× | ||
| 04 | Allegro (auction website) | Shopping | 4.53× | ||
| 05 | Dream | Health | 3.73× | ||
| 06 | Kosovo | Travel & Leisure | 3.47× | ||
| 07 | Lipstick | Beauty & Wellness | 3.37× | ||
| 08 | Shih Tzu | Pets & Animals | 2.70× | ||
| 09 | Beagle | Pets & Animals | 2.45× | ||
| 10 | Chihuahua (dog) | Pets & Animals | 2.34× | ||
| 11 | House music | Music & Radio | 2.09× | ||
| 12 | Kitchen | Home & Garden | 2.03× | ||
| 13 | Canada | Travel & Leisure | 2.02× | ||
| 14 | Batman | Movies & TV | 1.88× | ||
| 15 | Women's clothing | Fashion & Accessoires | 1.77× | ||
| 16 | Android (operating system) | Technology & Electronics | 1.64× | ||
| 17 | Rossmann | Shopping | 1.62× | ||
| 18 | Deichmann | Shopping | 1.60× | ||
| 19 | Müller (company) | Food & Beverages | 1.56× | ||
| 20 | Airbnb | Travel & Leisure | 1.53× |
Personality of the Beauty pageant audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.69× | |
| Community Orientation | OPEN | 1.42× | |
| Pet Ownership | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.91× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| DIY Mentality | THRILL | 0.93× |
Frequently asked questions
How many fans does Beauty pageant have in Germany?
Beauty pageant has an estimated audience of 1,948,255 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beauty pageant fans?
66.7% of Beauty pageant fans are female, 33.3% are male, with an average age of 33.9 years.
Which brands do Beauty pageant fans like most?
Beauty pageant fans show strongest brand affinity for John Goodman (19.17×), Onet.pl (7.6×), and Kitchen (2.03×) over the country average.
Where do Beauty pageant fans live in Germany?
Beauty pageant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Beauty pageant fans also like?
Beyond Beauty pageant itself, the audience over-indexes on Onet.pl (7.6×), Kitchen (2.03×), Women's clothing (1.77×), and House music (2.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Beauty & Wellness audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Beauty pageant audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beauty pageant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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