Rascasse Audience Intelligence

Beauty pageant Audience in United States

A data profile of the people who buy, follow and care about Beauty pageant in United States — modelled from more than twelve digital signal sources. Beauty pageant has an estimated audience of 14,642,345 people in United States.

#1617among Topic in United States#66in Beauty & Wellness

The average Beauty pageant fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include American Airlines, Donald Trump, Malaysia, with strongest over-indexing on American Airlines (3.05× the country average).

Demographically, the Beauty pageant audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beauty pageant fan in United States is more female, around 36.8 years old, with strong Tradition tendencies and a notable affinity for American Airlines.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beauty pageant profile in United States.

Audience size
14.6M
in United States
Gender
66.2%♀
33.8% male
Age
36.8
average years
Country rank
#2387
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beauty pageant fans

66.2% are female, 33.8% are male, average age 36.8.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Beauty pageant audience in United States
MetricValue
Female66.2%
Male33.8%
Average age36.8
Estimated audience size14,642,345
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Beauty pageant audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3916%
40-4917%
50+19%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Beauty pageant audience comes from United States.

Worldwide audience distribution share by country for Beauty pageant
CountryShare
United States21.6%
Japan6.4%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beauty pageant audience in United States is strongest.

Fig. 05

Top regions by affinity

Beauty pageant fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~300K1.52×
02Mississippi~200K1.51×
03Georgia~600K1.25×
04Kentucky~200K1.23×
05California~2M1.20×
06Arkansas~100K1.16×
07New York~900K1.14×
08Pennsylvania~600K1.13×
09Tennessee~300K1.13×
10Maryland~300K1.13×
11Florida~1M1.11×
12South Carolina~200K1.10×
13Nevada~200K1.10×
14Hawaii~70K1.10×
15Louisiana~200K1.09×
16Virginia~400K1.08×
17Texas~1.5M1.05×
18Illinois~500K1.04×
19North Carolina~500K1.04×
20Washington~300K1.04×
21Oklahoma~200K1.04×
22New Jersey~400K1.00×
23Arizona~300K1.00×
24Missouri~200K1.00×
25West Virginia~70K1.00×
26Delaware~40K0.99×
27Alaska~30K0.99×
28Indiana~300K0.98×
29Utah~100K0.96×
30Rhode Island~40K0.95×
31Michigan~400K0.94×
32New Mexico~70K0.94×
33Maine~50K0.94×
34Washington, District of Columbia~40K0.94×
35South Dakota~30K0.94×
36Connecticut~100K0.93×
37Kansas~100K0.93×
38North Dakota~30K0.93×
39Ohio~400K0.92×
40Vermont~20K0.92×
41Massachusetts~300K0.91×
42Wisconsin~200K0.91×
43Oregon~200K0.91×
44Iowa~100K0.91×
45Montana~40K0.91×
46Minnesota~200K0.89×
47Nebraska~70K0.89×
48Idaho~70K0.89×
49New Hampshire~50K0.88×
50Colorado~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Beauty pageant, United States
0.86×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beauty pageant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beauty pageant audience
#·InterestCategoryAffinity×
01Viola DavisMovies & TV8.70×
02Sophia LorenMovies & TV6.93×
03MalaysiaTravel & Leisure6.19×
04Scarface (1983 film)Movies & TV4.71×
05Largemouth bassFood & Beverages3.93×
06SaxophoneMusic & Radio3.75×
07ClarinetMusic & Radio3.74×
08American AirlinesTravel & Leisure3.05×
09Hair ExtensionsBeauty & Wellness2.96×
10Bath and BodyworksShopping2.95×
11Broadway theatreTravel & Leisure2.87×
12Long hairBeauty & Wellness2.53×
13Hair straighteningBeauty & Wellness2.42×
14Bass guitarMusic & Radio2.41×
15Lace wigBeauty & Wellness2.15×
16Electric guitarMusic & Radio2.01×
17Planet FitnessSports1.81×
18Donald TrumpPolitics & Society1.59×
19CNNMovies & TV1.55×
20Nonprofit organizationPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beauty pageant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beauty pageant audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.54×
SpiritualityBALANCE1.38×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beauty pageant audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Sports ActivityPOWER0.89×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beauty pageant have in United States?

Beauty pageant has an estimated audience of 14,642,345 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beauty pageant fans?

66.2% of Beauty pageant fans are female, 33.8% are male, with an average age of 36.8 years.

03

Which brands do Beauty pageant fans like most?

Beauty pageant fans show strongest brand affinity for American Airlines (3.05×), Donald Trump (1.59×), and Malaysia (6.19×) over the country average.

04

Where do Beauty pageant fans live in United States?

Beauty pageant fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Beauty pageant fans also like?

Beyond Beauty pageant itself, the audience over-indexes on Donald Trump (1.59×), Malaysia (6.19×), Hair Extensions (2.96×), and Viola Davis (8.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in United States

See Beauty pageant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty pageant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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