Beauty pageant Audience in United States

Beauty pageant logo

Beauty pageant has an estimated audience of 14,642,345 people in United States. 66.2% are female, 33.8% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Cam Ward, Nebraska Cornhuskers football, Progressive rock, Jesse Plemons.

The average Beauty pageant fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Cam Ward, Nebraska Cornhuskers football, with strongest over-indexing on Nationality (3.55× the country average). Demographically, the Beauty pageant audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: TV series

Demographics of Beauty pageant fans

Demographic split for Beauty pageant audience in United States
MetricValue
Female66.2%
Male33.8%
Average age36.8
Estimated audience size14,642,345

Audience persona

The typical Beauty pageant fan in United States is more female, around 36.8 years old, with strong Tradition tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Beauty pageant in United States
RegionReachAffinity
California1,963,0371.22×
Texas1,422,0291.13×
Florida1,120,6911.13×
New York940,7631.15×
Georgia607,1571.35×
Illinois516,6931.06×
North Carolina492,9761.12×
Pennsylvania484,7340.98×
Ohio420,2140.93×
New Jersey379,2611.02×
Virginia378,1301.06×
Michigan354,3790.93×
Alabama346,9561.7×
Tennessee339,0431.15×
Washington321,0281.09×
Arizona319,7361.07×
Maryland290,3191.15×
Massachusetts277,3900.96×
South Carolina258,1931.17×
Indiana257,4430.96×
Missouri253,8791.08×
Kentucky243,7931.33×
Louisiana213,7731.13×
Mississippi201,9001.67×
Colorado200,4300.87×
Wisconsin196,1880.89×
Oklahoma186,1241.14×
Minnesota185,8800.89×
Oregon150,7390.9×
Arkansas150,6121.25×
Nevada145,5621.03×
Connecticut135,3030.92×
Utah128,8610.98×
Kansas103,4200.9×
Iowa101,5280.84×
West Virginia69,9791.03×
Hawaii68,4661.09×
New Mexico60,2520.82×
Idaho57,5730.78×
Nebraska54,4090.74×
Maine47,5510.91×
Delaware42,6091.05×
Rhode Island39,4810.85×
New Hampshire37,7410.65×
Washington, District of Columbia36,6560.83×
Montana27,6710.68×
Alaska25,3940.81×
South Dakota25,1280.74×
North Dakota20,2110.67×
Vermont15,9310.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beauty pageant audience
BrandAffinityCategory
Nationality3.55×Politics & Society
Cam Ward6.31×Sports
Nebraska Cornhuskers football3.5×Sports
Progressive rock1.96×Music & Radio
Jesse Plemons2.56×Movies & TV
JDSU2×Business & Career
Queens College, City University of New York4.67×Business & Career
UK garage3.07×Music & Radio
Nipsey Hussle3.11×Music & Radio
Jaws2.88×Movies & TV
Iron Man (film)2.27×Movies & TV
Electrolyte2.08×Health
Kento Yamazaki4.7×Movies & TV
Home staging2.17×Home & Garden
Grammarly1.93×Business & Career
Stay at Home Mum5.27×Kids & Family
Nuts (film)2.22×Movies & TV
Cleveland Clinic2.03×Health
Hocus Pocus1.68×Movies & TV
Hidden Objects Games5.74×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beauty pageant audience
TraitClusterScore
TraditionCONSERVATISM1.15
SpiritualityBALANCE1.14
ExtroversionTHRILL1.12
Social Media UsageJOY1.08
TravellingTHRILL1.07
Price SensitivityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Beauty pageant
CountryShare
United States21.6%
Japan6.4%
China6.3%

See Beauty pageant audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Beauty pageant have in United States?

Beauty pageant has an estimated audience of 14,642,345 people in United States, concentrated in California and Texas.

What is the gender split and age of Beauty pageant fans?

66.2% of Beauty pageant fans are female, 33.8% are male, with an average age of 36.8 years.

Which brands do Beauty pageant fans like most?

Beauty pageant fans show strongest brand affinity for Nationality (3.55×), Cam Ward (6.31×), and Nebraska Cornhuskers football (3.5×) over the country average.

Where do Beauty pageant fans live in United States?

Beauty pageant fans in United States are most concentrated in California (reach 1,963,037), Texas (reach 1,422,029), and Florida (reach 1,120,691). These three regions account for the largest share of the active audience.

What other brands do Beauty pageant fans also like?

Beyond Beauty pageant itself, the audience over-indexes on Cam Ward (6.31×), Nebraska Cornhuskers football (3.5×), Progressive rock (1.96×), and Jesse Plemons (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty pageant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.