Rascasse Audience Intelligence

Viola Davis Audience in United States

A data profile of the people who buy, follow and care about Viola Davis in United States — modelled from more than twelve digital signal sources. Viola Davis has an estimated audience of 2,978,269 people in United States.

#554among Actor Actress or TV Star in United States#1593among Person in United States#1370in Movies & TV

The average Viola Davis fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nate Bargatze, Taobao, Michelle Yeoh, with strongest over-indexing on Nate Bargatze (25.63× the country average).

Demographically, the Viola Davis audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viola Davis fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Nate Bargatze.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viola Davis profile in United States.

Audience size
3M
in United States
Gender
66.0%♀
34.0% male
Age
41.3
average years
Country rank
#10378
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viola Davis fans

66.0% are female, 34.0% are male, average age 41.3.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Viola Davis audience in United States
MetricValue
Female66.0%
Male34.0%
Average age41.3
Estimated audience size2,978,269
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Viola Davis audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Viola Davis audience comes from United States.

Worldwide audience distribution share by country for Viola Davis
CountryShare
United States40.4%
Brazil8.1%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viola Davis audience in United States is strongest.

Fig. 05

Top regions by affinity

Viola Davis fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K2.18×
02Louisiana~70K1.56×
03South Carolina~70K1.46×
04Georgia~100K1.38×
05Mississippi~40K1.33×
06Maryland~70K1.29×
07Alabama~60K1.28×
08North Carolina~100K1.19×
09Washington, District of Columbia~10K1.16×
10Virginia~90K1.09×
11Tennessee~70K1.09×
12Delaware~10K1.09×
13Arkansas~30K1.07×
14Massachusetts~70K1.05×
15Connecticut~30K1.04×
16Missouri~60K1.03×
17Oklahoma~40K1.03×
18New York~200K1.02×
19Texas~300K1.01×
20Illinois~100K1.00×
21Michigan~90K1.00×
22Pennsylvania~100K0.98×
23Florida~200K0.97×
24Indiana~60K0.97×
25California~400K0.96×
26Ohio~100K0.96×
27New Jersey~80K0.96×
28Kentucky~40K0.96×
29Kansas~20K0.92×
30Arizona~60K0.91×
31Nevada~30K0.91×
32Washington~60K0.90×
33Utah~30K0.89×
34Alaska~6K0.88×
35Colorado~50K0.87×
36Oregon~30K0.87×
37New Mexico~10K0.86×
38Wisconsin~40K0.84×
39Maine~10K0.84×
40Minnesota~40K0.83×
41Hawaii~10K0.83×
42Idaho~10K0.82×
43West Virginia~10K0.82×
44Vermont~5K0.82×
45Iowa~20K0.80×
46Nebraska~10K0.80×
47New Hampshire~10K0.80×
48Montana~7K0.78×
49South Dakota~6K0.74×
50North Dakota~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Viola Davis, United States
0.74×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viola Davis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viola Davis audience
#·InterestCategoryAffinity×
01Chinese television dramaMovies & TV47.33×
02Now TVMovies & TV43.54×
03MooncakeFood & Beverages41.44×
04Music of IndiaMusic & Radio41.24×
05Ranveer SinghMovies & TV41.02×
06Michelle YeohMovies & TV40.10×
07BaiduInternet & Social Media40.10×
08Taiwanese dramaMovies & TV39.27×
09TaobaoShopping38.18×
10Tyler Perry StudiosMovies & TV36.92×
11Kumail NanjianiMovies & TV36.41×
12African danceMusic & Radio36.39×
13Fresh Off the BoatMovies & TV35.55×
14Padma LakshmiFashion & Accessoires32.07×
15African culturePolitics & Society30.80×
16Nate BargatzeMusic & Radio25.63×
17Jackie ChanMovies & TV22.00×
18TaipeiTravel & Leisure21.23×
19Halle BerryMovies & TV21.02×
20AfrobeatMusic & Radio11.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viola Davis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viola Davis audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.82×
IndividualismJOY1.66×
Luxury OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viola Davis audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.77×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viola Davis have in United States?

Viola Davis has an estimated audience of 2,978,269 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Viola Davis fans?

66.0% of Viola Davis fans are female, 34.0% are male, with an average age of 41.3 years.

03

Which brands do Viola Davis fans like most?

Viola Davis fans show strongest brand affinity for Nate Bargatze (25.63×), Taobao (38.18×), and Michelle Yeoh (40.1×) over the country average.

04

Where do Viola Davis fans live in United States?

Viola Davis fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Viola Davis fans also like?

Beyond Viola Davis itself, the audience over-indexes on Taobao (38.18×), Michelle Yeoh (40.1×), African dance (36.39×), and Chinese television drama (47.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Viola Davis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viola Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →