Viola Davis Audience in United States

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Viola Davis has an estimated audience of 3,339,204 people in United States. 66.0% are female, 34.0% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Nate Bargatze, Taobao, Michelle Yeoh, African dance, Chinese television drama.

The average Viola Davis fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nate Bargatze, Taobao, Michelle Yeoh, with strongest over-indexing on Nate Bargatze (25.63× the country average). Demographically, the Viola Davis audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Viola Davis fans

Demographic split for Viola Davis audience in United States
MetricValue
Female66.0%
Male34.0%
Average age41.3
Estimated audience size3,339,204

Audience persona

The typical Viola Davis fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Nate Bargatze.

Top regions in United States

Top regions ranked by reach for Viola Davis in United States
RegionReachAffinity
California379,1021.03×
Texas307,8191.07×
Florida224,9290.99×
New York200,3281.07×
Georgia146,8251.43×
North Carolina121,3241.21×
Illinois114,4951.03×
Pennsylvania110,6720.98×
Ohio99,9180.97×
Virginia92,8571.14×
Michigan86,8740.99×
New Jersey83,2890.98×
Maryland75,1771.31×
Tennessee74,5011.11×
Massachusetts69,4041.05×
South Carolina66,9571.33×
Arizona65,9820.97×
Washington65,1020.97×
Indiana60,6380.99×
Alabama56,5711.21×
Missouri56,0261.04×
Louisiana53,9491.25×
Colorado46,9850.89×
Wisconsin42,1830.84×
Kentucky40,1610.96×
Minnesota39,8590.83×
Oklahoma37,1561×
Connecticut34,6421.03×
Mississippi33,9941.24×
Oregon33,7240.88×
Nevada31,8670.99×
Arkansas28,7381.04×
Utah27,7180.93×
Rhode Island24,4892.3×
Kansas23,8310.91×
Iowa21,8300.79×
New Mexico14,0960.84×
Idaho13,8070.82×
Nebraska13,1960.79×
Hawaii12,4180.87×
West Virginia11,9650.77×
Washington, District of Columbia11,5501.15×
New Hampshire10,2940.78×
Maine9,5860.8×
Delaware9,1270.99×
Montana7,0220.76×
Alaska6,0680.85×
South Dakota5,1820.67×
North Dakota4,5410.66×
Vermont4,4160.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viola Davis audience
BrandAffinityCategory
Nate Bargatze25.63×Music & Radio
Taobao38.18×Shopping
Michelle Yeoh40.1×Movies & TV
African dance36.39×Music & Radio
Chinese television drama47.33×Movies & TV
African culture30.8×Politics & Society
Halle Berry21.02×Movies & TV
Music of India41.24×Music & Radio
Baidu40.1×Internet & Social Media
Afrobeat11.85×Music & Radio
Kumail Nanjiani36.41×Movies & TV
Mooncake41.44×Food & Beverages
Jackie Chan22×Movies & TV
Taiwanese drama39.27×Movies & TV
Now TV43.54×Movies & TV
Fresh Off the Boat35.55×Movies & TV
Tyler Perry Studios36.92×Movies & TV
Taipei21.23×Travel & Leisure
Sofía Vergara15.52×Movies & TV
Chinese astrology42.35×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viola Davis audience
TraitClusterScore
ExtroversionTHRILL1.36
Community OrientationOPEN1.25
IndulgenceJOY1.24
Urban LifestyleOPEN1.2
Luxury OrientationPREMIUM1.17
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Viola Davis
CountryShare
United States41.3%
Brazil9.1%
United Kingdom5.5%

See Viola Davis audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Viola Davis have in United States?

Viola Davis has an estimated audience of 3,339,204 people in United States, concentrated in California and Texas.

What is the gender split and age of Viola Davis fans?

66.0% of Viola Davis fans are female, 34.0% are male, with an average age of 41.3 years.

Which brands do Viola Davis fans like most?

Viola Davis fans show strongest brand affinity for Nate Bargatze (25.63×), Taobao (38.18×), and Michelle Yeoh (40.1×) over the country average.

Where do Viola Davis fans live in United States?

Viola Davis fans in United States are most concentrated in California (reach 379,102), Texas (reach 307,819), and Florida (reach 224,929). These three regions account for the largest share of the active audience.

What other brands do Viola Davis fans also like?

Beyond Viola Davis itself, the audience over-indexes on Taobao (38.18×), Michelle Yeoh (40.1×), African dance (36.39×), and Chinese television drama (47.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viola Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.