African culture Audience in United States

African culture logo

African culture has an estimated audience of 3,898,510 people in United States. 56.2% are female, 43.8% are male, average age 35.4. Top regions: Texas, California, Florida. Top brand affinities: Electrolyte, Product design, Nebraska Cornhuskers football, Nationality, Queens College, City University of New York.

The average African culture fan in United States is 35.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Electrolyte, Product design, Nebraska Cornhuskers football, with strongest over-indexing on Electrolyte (6.59× the country average). Demographically, the African culture audience skews more female with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of African culture fans

Demographic split for African culture audience in United States
MetricValue
Female56.2%
Male43.8%
Average age35.4
Estimated audience size3,898,510

Audience persona

The typical African culture fan in United States is more female, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for African culture in United States
RegionReachAffinity
Texas465,9041.39×
California394,3590.92×
Florida281,8761.07×
Georgia207,5591.73×
New York194,0080.89×
North Carolina145,0841.24×
Pennsylvania141,8001.08×
Ohio119,4870.99×
Michigan118,9481.17×
Illinois118,7720.91×
Virginia108,9311.15×
Tennessee97,7081.25×
Maryland89,4801.33×
Arizona86,1181.08×
New Jersey79,8340.81×
South Carolina75,4511.29×
Alabama70,0021.29×
Louisiana68,2071.36×
Washington66,5040.85×
Indiana64,5130.91×
Massachusetts63,2610.82×
Mississippi62,9441.96×
Missouri61,0250.97×
Kentucky52,9781.08×
Minnesota47,3230.85×
Wisconsin44,0240.75×
Colorado39,6730.65×
Oklahoma39,3050.91×
Arkansas38,4441.2×
Nevada34,4270.91×
Utah30,5970.88×
Oregon28,8570.65×
Connecticut28,7800.74×
Kansas26,9980.88×
Iowa26,3420.82×
Nebraska16,3770.84×
Idaho15,7450.81×
Washington, District of Columbia12,1131.03×
New Mexico11,7300.6×
West Virginia11,3670.63×
North Dakota10,8611.36×
Alaska10,5331.26×
Rhode Island10,3360.83×
New Hampshire10,0350.65×
Delaware9,2560.86×
South Dakota9,0631.01×
Hawaii8,5950.51×
Montana8,4760.78×
Maine8,3930.6×
Wyoming7,8821.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for African culture audience
BrandAffinityCategory
Electrolyte6.59×Health
Product design2.4×Business & Career
Nebraska Cornhuskers football2.88×Sports
Nationality1.68×Politics & Society
Queens College, City University of New York5.29×Business & Career
97-1 The Eagle Rocks63.53×Music & Radio
Asajj Ventress9.15×Movies & TV
Jesse Plemons2.38×Movies & TV
Jaws3.68×Movies & TV
Google Photos1.56×Technology & Electronics
Goop3.29×Internet & Social Media
Charlamagne Tha God5.81×Movies & TV
Sub Zero (Official)5.76×Literature
Governor of Michigan4.09×Politics & Society
Kendra Scott1.61×Fashion & Accessoires
Tierra Cali4×Travel & Leisure
National Paralympic Committee11.89×Sports
Hibachi3.87×Food & Beverages
Jme15.66×Music & Radio
TV Fanatic5.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by African culture audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.33
Community OrientationOPEN1.82
Luxury OrientationPREMIUM1.5
Social Media UsageJOY1.4
Price SensitivityPREMIUM1.34
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for African culture
CountryShare
United States46.6%
United Kingdom5.6%
France4.4%

See African culture audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does African culture have in United States?

African culture has an estimated audience of 3,898,510 people in United States, concentrated in Texas and California.

What is the gender split and age of African culture fans?

56.2% of African culture fans are female, 43.8% are male, with an average age of 35.4 years.

Which brands do African culture fans like most?

African culture fans show strongest brand affinity for Electrolyte (6.59×), Product design (2.4×), and Nebraska Cornhuskers football (2.88×) over the country average.

Where do African culture fans live in United States?

African culture fans in United States are most concentrated in Texas (reach 465,904), California (reach 394,359), and Florida (reach 281,876). These three regions account for the largest share of the active audience.

What other brands do African culture fans also like?

Beyond African culture itself, the audience over-indexes on Product design (2.4×), Nebraska Cornhuskers football (2.88×), Nationality (1.68×), and Queens College, City University of New York (5.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for African culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.