Rascasse Audience Intelligence

African culture Audience in United States

A data profile of the people who buy, follow and care about African culture in United States — modelled from more than twelve digital signal sources. African culture has an estimated audience of 3,898,510 people in United States.

#4374among Topic in United States#537in Politics & Society

The average African culture fan in United States is 35.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Viola Davis, Malaysia, International education, with strongest over-indexing on Viola Davis (30.8× the country average).

Demographically, the African culture audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical African culture fan in United States is more female, around 35.4 years old, with strong Community Orientation tendencies and a notable affinity for Viola Davis.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African culture profile in United States.

Audience size
3.9M
in United States
Gender
56.2%♀
43.8% male
Age
35.4
average years
Country rank
#8204
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African culture fans

56.2% are female, 43.8% are male, average age 35.4.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for African culture audience in United States
MetricValue
Female56.2%
Male43.8%
Average age35.4
Estimated audience size3,898,510
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the African culture audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

46.6%

of the worldwide African culture audience comes from United States.

Worldwide audience distribution share by country for African culture
CountryShare
United States46.6%
United Kingdom5.6%
France4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African culture audience in United States is strongest.

Fig. 05

Top regions by affinity

African culture fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.72×
02Texas~500K1.57×
03Mississippi~50K1.52×
04South Carolina~80K1.41×
05Louisiana~70K1.37×
06North Carolina~100K1.27×
07Alabama~60K1.15×
08Kentucky~60K1.14×
09Maryland~80K1.13×
10Pennsylvania~100K1.09×
11Missouri~70K1.08×
12Arkansas~30K1.06×
13Alaska~9K1.06×
14North Dakota~8K1.06×
15Michigan~100K1.05×
16Virginia~100K1.05×
17Tennessee~80K1.01×
18Indiana~70K1.01×
19Oklahoma~40K1.01×
20Delaware~10K1.01×
21Vermont~7K1.01×
22Idaho~20K1.00×
23South Dakota~9K1.00×
24Wisconsin~60K0.97×
25Kansas~30K0.97×
26Washington, District of Columbia~10K0.96×
27Washington~70K0.95×
28Nebraska~20K0.95×
29Montana~10K0.95×
30Arizona~70K0.94×
31Nevada~40K0.94×
32Hawaii~20K0.94×
33Rhode Island~10K0.94×
34Ohio~100K0.93×
35Iowa~30K0.93×
36Illinois~100K0.92×
37Minnesota~50K0.92×
38Utah~30K0.92×
39West Virginia~20K0.92×
40Maine~10K0.92×
41New Hampshire~10K0.91×
42New Mexico~20K0.90×
43Florida~200K0.89×
44Connecticut~30K0.88×
45California~400K0.87×
46New Jersey~80K0.83×
47Massachusetts~60K0.83×
48Oregon~40K0.82×
49Colorado~50K0.78×
50New York~200K0.77×
Fig. 06

Affinity by region

Affinity by region — African culture, United States
0.77×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African culture audience
#·InterestCategoryAffinity×
01Viola DavisMovies & TV30.80×
02Cultural tourismTravel & Leisure26.07×
03International educationBusiness & Career24.26×
04Impulse purchaseShopping17.29×
05MalaysiaTravel & Leisure17.28×
06Forex Online TradingBusiness & Career16.75×
07BodrumTravel & Leisure16.58×
08DermalogicaBeauty & Wellness13.72×
09Afro-textured hairBeauty & Wellness9.81×
10Disneyland ParisTravel & Leisure9.61×
11Diana RossMusic & Radio8.95×
12Online dating serviceInternet & Social Media8.15×
13Teyana TaylorMovies & TV7.59×
14HinduismPolitics & Society6.40×
15NigeriaTravel & Leisure5.66×
16Broadway theatreTravel & Leisure5.28×
17FedExBusiness & Career4.30×
18RadioTechnology & Electronics3.68×
19ActivismPolitics & Society3.63×
20Digital photographyBusiness & Career3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by African culture audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.08×
MindfulnessBALANCE1.79×
Price SensitivityPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by African culture audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Sports ActivityPOWER0.86×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does African culture have in United States?

African culture has an estimated audience of 3,898,510 people in United States, concentrated in Texas and California.

02

What is the gender split and age of African culture fans?

56.2% of African culture fans are female, 43.8% are male, with an average age of 35.4 years.

03

Which brands do African culture fans like most?

African culture fans show strongest brand affinity for Viola Davis (30.8×), Malaysia (17.28×), and International education (24.26×) over the country average.

04

Where do African culture fans live in United States?

African culture fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do African culture fans also like?

Beyond African culture itself, the audience over-indexes on Malaysia (17.28×), International education (24.26×), Afro-textured hair (9.81×), and Broadway theatre (5.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See African culture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for African culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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