African culture Audience in United States

African culture has an estimated audience of 3,898,510 people in United States. 56.2% are female, 43.8% are male, average age 35.4. Top regions: Texas, California, Florida. Top brand affinities: Diana Ross, Viola Davis, Malaysia, Afro-textured hair, Capital One.

The average African culture fan in United States is 35.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Diana Ross, Viola Davis, Malaysia, with strongest over-indexing on Diana Ross (24.91× the country average). Demographically, the African culture audience skews more female with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of African culture fans

Demographic split for African culture audience in United States
MetricValue
Female56.2%
Male43.8%
Average age35.4
Estimated audience size3,898,510

Audience persona

The typical African culture fan in United States is more female, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diana Ross.

Top regions in United States

Top regions ranked by reach for African culture in United States
RegionReachAffinity
Texas465,9041.39×
California394,3590.92×
Florida281,8761.07×
Georgia207,5591.73×
New York194,0080.89×
North Carolina145,0841.24×
Pennsylvania141,8001.08×
Ohio119,4870.99×
Michigan118,9481.17×
Illinois118,7720.91×
Virginia108,9311.15×
Tennessee97,7081.25×
Maryland89,4801.33×
Arizona86,1181.08×
New Jersey79,8340.81×
South Carolina75,4511.29×
Alabama70,0021.29×
Louisiana68,2071.36×
Washington66,5040.85×
Indiana64,5130.91×
Massachusetts63,2610.82×
Mississippi62,9441.96×
Missouri61,0250.97×
Kentucky52,9781.08×
Minnesota47,3230.85×
Wisconsin44,0240.75×
Colorado39,6730.65×
Oklahoma39,3050.91×
Arkansas38,4441.2×
Nevada34,4270.91×
Utah30,5970.88×
Oregon28,8570.65×
Connecticut28,7800.74×
Kansas26,9980.88×
Iowa26,3420.82×
Nebraska16,3770.84×
Idaho15,7450.81×
Washington, District of Columbia12,1131.03×
New Mexico11,7300.6×
West Virginia11,3670.63×
North Dakota10,8611.36×
Alaska10,5331.26×
Rhode Island10,3360.83×
New Hampshire10,0350.65×
Delaware9,2560.86×
South Dakota9,0631.01×
Hawaii8,5950.51×
Montana8,4760.78×
Maine8,3930.6×
Wyoming7,8821.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for African culture audience
BrandAffinityCategory
Diana Ross24.91×Music & Radio
Viola Davis23.1×Movies & TV
Malaysia14.67×Travel & Leisure
Afro-textured hair13.5×Beauty & Wellness
Capital One4.16×Business & Career
Google Maps3.59×Internet & Social Media
FC Bayern Munich6.13×Sports
Priyanka Chopra12.3×Movies & TV
Planet Fitness3.3×Sports
Indeed.com3.32×Business & Career
Teyana Taylor7.76×Movies & TV
Nigeria6.22×Travel & Leisure
Disneyland Paris8.93×Travel & Leisure
Ghana10.15×Travel & Leisure
Facebook Messenger3.42×Internet & Social Media
Circle K4.73×Shopping
TVB63.53×Movies & TV
Hair Extensions3.72×Beauty & Wellness
Diaper bag4×Kids & Family
International education10.12×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by African culture audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.33
Community OrientationOPEN1.82
Luxury OrientationPREMIUM1.5
Social Media UsageJOY1.4
Price SensitivityPREMIUM1.34
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for African culture
CountryShare
United States46.6%
United Kingdom5.6%
France4.4%

See African culture audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does African culture have in United States?

African culture has an estimated audience of 3,898,510 people in United States, concentrated in Texas and California.

What is the gender split and age of African culture fans?

56.2% of African culture fans are female, 43.8% are male, with an average age of 35.4 years.

Which brands do African culture fans like most?

African culture fans show strongest brand affinity for Diana Ross (24.91×), Viola Davis (23.1×), and Malaysia (14.67×) over the country average.

Where do African culture fans live in United States?

African culture fans in United States are most concentrated in Texas (reach 465,904), California (reach 394,359), and Florida (reach 281,876). These three regions account for the largest share of the active audience.

What other brands do African culture fans also like?

Beyond African culture itself, the audience over-indexes on Viola Davis (23.1×), Malaysia (14.67×), Afro-textured hair (13.5×), and Capital One (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for African culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.