Rascasse Audience Intelligence

African culture Audience in Germany

A data profile of the people who buy, follow and care about African culture in Germany — modelled from more than twelve digital signal sources. African culture has an estimated audience of 258,970 people in Germany.

#6612among Topic in Germany#961in Politics & Society

The average African culture fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Samuel Eto'o, Big five game, Frida Kahlo, with strongest over-indexing on Samuel Eto'o (135.4× the country average).

Demographically, the African culture audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical African culture fan in Germany is more female, around 33.6 years old, with strong Individualism tendencies and a notable affinity for Samuel Eto'o.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African culture profile in Germany.

Audience size
259K
in Germany
Gender
64.7%♀
35.3% male
Age
33.6
average years
Country rank
#19203
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African culture fans

64.7% are female, 35.3% are male, average age 33.6.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for African culture audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age33.6
Estimated audience size258,970
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the African culture audience in Germany
Age bracketShare%
16-1932%
20-2923%
30-3920%
40-4916%
50+9%
Fig. 04

Worldwide distribution

3.1%

of the worldwide African culture audience comes from Germany.

Worldwide audience distribution share by country for African culture
CountryShare
United States46.6%
United Kingdom5.6%
France4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African culture audience in Germany is strongest.

Fig. 05

Top regions by affinity

African culture fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.37×
02Bremen~3K1.28×
03Saarland~4K1.20×
04Thüringen~7K1.05×
05Sachsen-Anhalt~7K1.04×
06Mecklenburg-Vorpommern~5K1.03×
07Schleswig-Holstein~9K0.97×
08Brandenburg~8K0.96×
09Rheinland-Pfalz~10K0.93×
10Nordrhein-Westfalen~50K0.91×
11Hamburg~5K0.91×
12Niedersachsen~20K0.84×
13Bayern~30K0.83×
14Berlin~10K0.82×
15Hessen~20K0.79×
16Baden-Württemberg~30K0.76×
Fig. 06

Affinity by region

Affinity by region — African culture, Germany
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African culture audience
#·InterestCategoryAffinity×
01Samuel Eto'oSports135.40×
02Big five gamePets & Animals77.43×
03Cuban cuisineFood & Beverages23.38×
04Ghana national football teamSports21.69×
05TylaMusic & Radio18.38×
06African cuisineFood & Beverages17.55×
07African popular musicMusic & Radio16.78×
08Air ArabiaTravel & Leisure12.89×
09ErbilTravel & Leisure12.65×
10American Music AwardMusic & Radio11.79×
11GhanaTravel & Leisure10.04×
12Frida KahloArts & Culture9.30×
13DailymotionMovies & TV9.13×
14Andy WarholArts & Culture8.32×
15DeviantArtInternet & Social Media6.45×
16Marc-André ter StegenSports6.41×
17Polo Ralph LaurenFashion & Accessoires5.04×
18SV Werder BremenSports2.71×
19AirbnbTravel & Leisure2.04×
20YouTubeMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by African culture audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.11×
Risk AppetiteTHRILL1.84×
ExtroversionTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by African culture audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.45×
Early Adopter MentalityPOWER0.57×
Healthy LifestyleBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does African culture have in Germany?

African culture has an estimated audience of 258,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of African culture fans?

64.7% of African culture fans are female, 35.3% are male, with an average age of 33.6 years.

03

Which brands do African culture fans like most?

African culture fans show strongest brand affinity for Samuel Eto'o (135.4×), Big five game (77.43×), and Frida Kahlo (9.3×) over the country average.

04

Where do African culture fans live in Germany?

African culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do African culture fans also like?

Beyond African culture itself, the audience over-indexes on Big five game (77.43×), Frida Kahlo (9.3×), Dailymotion (9.13×), and African popular music (16.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See African culture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for African culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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