African culture Audience in Germany
African culture has an estimated audience of 258,970 people in Germany. 64.7% are female, 35.3% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Umrah & Hajj, Google Home, Bully (2011 film), Laneige.
The average African culture fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Umrah & Hajj, Google Home, with strongest over-indexing on Progressive rock (2.45× the country average). Demographically, the African culture audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of African culture fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 33.6 |
| Estimated audience size | 258,970 |
Audience persona
The typical African culture fan in Germany is more female, around 33.6 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 45,128 | 0.8× |
| Bayern | 35,774 | 0.86× |
| Baden-Württemberg | 20,756 | 0.59× |
| Sachsen | 18,705 | 1.47× |
| Niedersachsen | 16,848 | 0.67× |
| Rheinland-Pfalz | 11,914 | 0.92× |
| Hessen | 11,206 | 0.57× |
| Berlin | 8,256 | 0.71× |
| Schleswig-Holstein | 8,207 | 0.88× |
| Sachsen-Anhalt | 7,309 | 1.09× |
| Brandenburg | 6,524 | 0.81× |
| Thüringen | 5,854 | 0.89× |
| Mecklenburg-Vorpommern | 5,714 | 1.16× |
| Saarland | 4,970 | 1.56× |
| Bremen | 4,878 | 2.2× |
| Hamburg | 4,817 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.45× | Music & Radio |
| Umrah & Hajj | 30.37× | Politics & Society |
| Google Home | 8.8× | Technology & Electronics |
| Bully (2011 film) | 8.59× | Movies & TV |
| Laneige | 8.72× | Beauty & Wellness |
| The Fader | 8.61× | Music & Radio |
| Hana, Hawaii | 14.79× | Travel & Leisure |
| Pro-Ject | 8.2× | Music & Radio |
| Gil Ofarim | 1.57× | Music & Radio |
| CAC 40 | 1.76× | Business & Career |
| Commercial mortgage | 2.18× | Business & Career |
| Sloe gin | 23.19× | Food & Beverages |
| Faun (band) | 4.35× | Music & Radio |
| VfL Wolfsburg | 1.58× | Sports |
| Nurse education | 2.29× | Kids & Family |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| Liberace | 4.69× | Music & Radio |
| Natural rubber | 1.61× | Cars & Mobility |
| Nationality | 1.99× | Politics & Society |
| Home Delivery | 1.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.62 |
| Travelling | THRILL | 1.6 |
| Extroversion | THRILL | 1.58 |
| Community Orientation | OPEN | 1.53 |
| Individualism | JOY | 1.53 |
| Urban Lifestyle | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 5.6% |
| France | 4.4% |
See African culture audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does African culture have in Germany?
African culture has an estimated audience of 258,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of African culture fans?
64.7% of African culture fans are female, 35.3% are male, with an average age of 33.6 years.
Which brands do African culture fans like most?
African culture fans show strongest brand affinity for Progressive rock (2.45×), Umrah & Hajj (30.37×), and Google Home (8.8×) over the country average.
Where do African culture fans live in Germany?
African culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 45,128), Bayern (reach 35,774), and Baden-Württemberg (reach 20,756). These three regions account for the largest share of the active audience.
What other brands do African culture fans also like?
Beyond African culture itself, the audience over-indexes on Umrah & Hajj (30.37×), Google Home (8.8×), Bully (2011 film) (8.59×), and Laneige (8.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for African culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.