Air Arabia Audience in Germany
Air Arabia has an estimated audience of 357,762 people in Germany. 63.4% are female, 36.6% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Ghazal, Royal Air Maroc, Jamaican cuisine, Sunexpress, Sky Airline.
The average Air Arabia fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Ghazal, Royal Air Maroc, Jamaican cuisine, with strongest over-indexing on Ghazal (131.3× the country average). Demographically, the Air Arabia audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Air Arabia fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 37.2 |
| Estimated audience size | 357,762 |
Audience persona
The typical Air Arabia fan in Germany is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Ghazal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 268,322 | 3.84× |
| Hessen | 130,199 | 4.78× |
| Baden-Württemberg | 48,311 | 0.99× |
| Bayern | 31,011 | 0.54× |
| Rheinland-Pfalz | 21,671 | 1.21× |
| Niedersachsen | 14,174 | 0.41× |
| Berlin | 11,344 | 0.71× |
| Hamburg | 5,149 | 0.64× |
| Sachsen | 5,109 | 0.29× |
| Schleswig-Holstein | 3,863 | 0.3× |
| Brandenburg | 2,812 | 0.25× |
| Saarland | 2,623 | 0.6× |
| Bremen | 2,544 | 0.83× |
| Sachsen-Anhalt | 2,267 | 0.24× |
| Thüringen | 1,819 | 0.2× |
| Mecklenburg-Vorpommern | 1,160 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ghazal | 131.3× | Literature |
| Royal Air Maroc | 57.94× | Travel & Leisure |
| Jamaican cuisine | 75.31× | Food & Beverages |
| Sunexpress | 8.79× | Travel & Leisure |
| Sky Airline | 125.23× | Travel & Leisure |
| Pegasus Airlines | 19.87× | Travel & Leisure |
| SunExpress | 6.34× | Travel & Leisure |
| Soul food | 19.06× | Music & Radio |
| Aral AG | 2.82× | Cars & Mobility |
| Babybjörn | 23.74× | Kids & Family |
| Aegean Airlines | 9.76× | Travel & Leisure |
| African cuisine | 21.07× | Food & Beverages |
| Leiden University | 15.25× | Business & Career |
| Al Jazeera Sport + | 74.29× | Sports |
| United Arab Emirates dirham | 48.05× | Politics & Society |
| New Mexican cuisine | 15.62× | Food & Beverages |
| Cuban cuisine | 24.18× | Food & Beverages |
| ImmoScout24 | 2.08× | Home & Garden |
| Ryanair | 2.17× | Travel & Leisure |
| Dental consonant | 4.57× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2 |
| Urban Lifestyle | OPEN | 1.44 |
| Community Orientation | OPEN | 1.36 |
| Indulgence | JOY | 1.36 |
| Spirituality | BALANCE | 1.32 |
| Quality Awareness | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United Arab Emirates | 31.2% |
| France | 7.5% |
| Morocco | 6.4% |
See Air Arabia audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Air Arabia have in Germany?
Air Arabia has an estimated audience of 357,762 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Air Arabia fans?
63.4% of Air Arabia fans are female, 36.6% are male, with an average age of 37.2 years.
Which brands do Air Arabia fans like most?
Air Arabia fans show strongest brand affinity for Ghazal (131.3×), Royal Air Maroc (57.94×), and Jamaican cuisine (75.31×) over the country average.
Where do Air Arabia fans live in Germany?
Air Arabia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 268,322), Hessen (reach 130,199), and Baden-Württemberg (reach 48,311). These three regions account for the largest share of the active audience.
What other brands do Air Arabia fans also like?
Beyond Air Arabia itself, the audience over-indexes on Royal Air Maroc (57.94×), Jamaican cuisine (75.31×), Sunexpress (8.79×), and Sky Airline (125.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Air Arabia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.