Rascasse Audience Intelligence

Soul food Audience in Germany

A data profile of the people who buy, follow and care about Soul food in Germany — modelled from more than twelve digital signal sources. Soul food has an estimated audience of 334,149 people in Germany.

#5825among Topic in Germany#2008in Music & Radio

The average Soul food fan in Germany is 39.7 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Common (rapper), Busta Rhymes, Giannis Antetokounmpo, with strongest over-indexing on Common (rapper) (65.13× the country average).

Demographically, the Soul food audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soul food fan in Germany is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Common (rapper).

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soul food profile in Germany.

Audience size
334K
in Germany
Gender
67.2%♀
32.8% male
Age
39.7
average years
Country rank
#16061
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soul food fans

67.2% are female, 32.8% are male, average age 39.7.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Soul food audience in Germany
MetricValue
Female67.2%
Male32.8%
Average age39.7
Estimated audience size334,149
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Soul food audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Soul food audience comes from Germany.

Worldwide audience distribution share by country for Soul food
CountryShare
United States64.8%
United Kingdom3.0%
Malaysia2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soul food audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soul food fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K2.08×
02Bayern~80K1.49×
03Hamburg~9K1.15×
04Schleswig-Holstein~10K1.08×
05Hessen~30K1.06×
06Rheinland-Pfalz~20K1.06×
07Nordrhein-Westfalen~80K1.05×
08Berlin~20K1.04×
09Niedersachsen~30K1.01×
10Bremen~3K0.95×
11Sachsen~10K0.88×
12Saarland~4K0.85×
13Thüringen~7K0.82×
14Mecklenburg-Vorpommern~5K0.75×
15Brandenburg~7K0.71×
16Sachsen-Anhalt~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Soul food, Germany
0.68×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soul food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soul food audience
#·InterestCategoryAffinity×
01Busta RhymesMusic & Radio93.51×
02LL Cool JMusic & Radio82.39×
03Salt‐N‐PepaMusic & Radio78.03×
04Common (rapper)Music & Radio65.13×
05Missy ElliottMusic & Radio53.84×
06Anthony Davis (basketball)Sports52.79×
07ClevelandTravel & Leisure49.29×
08Kawhi LeonardSports49.28×
09Paul GeorgeSports48.82×
10Luka DončićSports47.68×
11childish gambinoMovies & TV40.80×
12Giannis AntetokounmpoSports37.47×
13SkrillBusiness & Career34.48×
14Dirk NowitzkiSports30.57×
15Cleveland BrownsSports24.24×
16Murphy’s LawMusic & Radio22.80×
17Planet Earth (TV series)Movies & TV18.33×
18Latin American musicMusic & Radio17.37×
19FIBA EuroBasketSports17.26×
20Denver NuggetsSports10.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soul food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soul food audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.49×
Convenience OrientationPREMIUM1.88×
IndulgenceJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soul food audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.98×
Need for SecurityCONSERVATISM1.00×
Early Adopter MentalityPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soul food have in Germany?

Soul food has an estimated audience of 334,149 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Soul food fans?

67.2% of Soul food fans are female, 32.8% are male, with an average age of 39.7 years.

03

Which brands do Soul food fans like most?

Soul food fans show strongest brand affinity for Common (rapper) (65.13×), Busta Rhymes (93.51×), and Giannis Antetokounmpo (37.47×) over the country average.

04

Where do Soul food fans live in Germany?

Soul food fans in Germany are most concentrated in Baden-Württemberg (reach ~90K), Bayern (reach ~80K), and Nordrhein-Westfalen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Soul food fans also like?

Beyond Soul food itself, the audience over-indexes on Busta Rhymes (93.51×), Giannis Antetokounmpo (37.47×), LL Cool J (82.39×), and Luka Dončić (47.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Soul food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soul food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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