Soul food Audience in Germany
Soul food has an estimated audience of 334,149 people in Germany. 67.2% are female, 32.8% are male, average age 39.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: LL Cool J, Common (rapper), Busta Rhymes, Luka Dončić, Giannis Antetokounmpo.
The average Soul food fan in Germany is 39.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include LL Cool J, Common (rapper), Busta Rhymes, with strongest over-indexing on LL Cool J (82.39× the country average). Demographically, the Soul food audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Soul food fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 39.7 |
| Estimated audience size | 334,149 |
Audience persona
The typical Soul food fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for LL Cool J.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 87,272 | 1.62× |
| Nordrhein-Westfalen | 82,338 | 1.13× |
| Baden-Württemberg | 59,531 | 1.31× |
| Niedersachsen | 33,762 | 1.04× |
| Hessen | 28,136 | 1.1× |
| Rheinland-Pfalz | 17,853 | 1.07× |
| Berlin | 17,275 | 1.16× |
| Schleswig-Holstein | 13,961 | 1.16× |
| Sachsen | 13,960 | 0.85× |
| Hamburg | 9,413 | 1.25× |
| Brandenburg | 6,804 | 0.66× |
| Thüringen | 6,344 | 0.75× |
| Sachsen-Anhalt | 4,665 | 0.54× |
| Mecklenburg-Vorpommern | 4,198 | 0.66× |
| Saarland | 3,178 | 0.77× |
| Bremen | 2,719 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LL Cool J | 82.39× | Music & Radio |
| Common (rapper) | 65.13× | Music & Radio |
| Busta Rhymes | 93.51× | Music & Radio |
| Luka Dončić | 47.68× | Sports |
| Giannis Antetokounmpo | 37.47× | Sports |
| Missy Elliott | 53.84× | Music & Radio |
| Dirk Nowitzki | 30.57× | Sports |
| Anthony Davis (basketball) | 52.79× | Sports |
| Salt‐N‐Pepa | 78.03× | Music & Radio |
| Planet Earth (TV series) | 18.33× | Movies & TV |
| Kawhi Leonard | 49.28× | Sports |
| Murphy’s Law | 22.8× | Music & Radio |
| FIBA EuroBasket | 17.26× | Sports |
| childish gambino | 40.8× | Movies & TV |
| Cleveland Browns | 24.24× | Sports |
| Skrill | 34.48× | Business & Career |
| Cleveland | 49.29× | Travel & Leisure |
| Denver Nuggets | 10.11× | Sports |
| Paul George | 48.82× | Sports |
| Latin American music | 17.37× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.89 |
| Healthy Lifestyle | BALANCE | 1.84 |
| Sports Activity | POWER | 1.82 |
| Design Affinity | PREMIUM | 1.72 |
| Urban Lifestyle | OPEN | 1.7 |
| Sustainability | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.8% |
| United Kingdom | 3.0% |
| Malaysia | 2.7% |
See Soul food audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Soul food have in Germany?
Soul food has an estimated audience of 334,149 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Soul food fans?
67.2% of Soul food fans are female, 32.8% are male, with an average age of 39.7 years.
Which brands do Soul food fans like most?
Soul food fans show strongest brand affinity for LL Cool J (82.39×), Common (rapper) (65.13×), and Busta Rhymes (93.51×) over the country average.
Where do Soul food fans live in Germany?
Soul food fans in Germany are most concentrated in Bayern (reach 87,272), Nordrhein-Westfalen (reach 82,338), and Baden-Württemberg (reach 59,531). These three regions account for the largest share of the active audience.
What other brands do Soul food fans also like?
Beyond Soul food itself, the audience over-indexes on Common (rapper) (65.13×), Busta Rhymes (93.51×), Luka Dončić (47.68×), and Giannis Antetokounmpo (37.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soul food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.