Rascasse Audience Intelligence

Soul food Audience in United States

A data profile of the people who buy, follow and care about Soul food in United States — modelled from more than twelve digital signal sources. Soul food has an estimated audience of 9,711,918 people in United States.

#2341among Topic in United States#263in Music & Radio

The average Soul food fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Contemporary R&B, Southern soul, Tecate, with strongest over-indexing on Contemporary R&B (3.7× the country average).

Demographically, the Soul food audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soul food fan in United States is more female, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Contemporary R&B.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soul food profile in United States.

Audience size
9.7M
in United States
Gender
62.8%♀
37.2% male
Age
44.4
average years
Country rank
#3687
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soul food fans

62.8% are female, 37.2% are male, average age 44.4.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Soul food audience in United States
MetricValue
Female62.8%
Male37.2%
Average age44.4
Estimated audience size9,711,918
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Soul food audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3917%
40-4923%
50+34%
Fig. 04

Worldwide distribution

64.8%

of the worldwide Soul food audience comes from United States.

Worldwide audience distribution share by country for Soul food
CountryShare
United States64.8%
United Kingdom3.0%
Malaysia2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soul food audience in United States is strongest.

Fig. 05

Top regions by affinity

Soul food fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~800K2.68×
02North Carolina~500K1.82×
03South Carolina~300K1.78×
04Mississippi~100K1.78×
05Delaware~50K1.78×
06Alabama~200K1.70×
07Maryland~300K1.69×
08Louisiana~200K1.69×
09Washington, District of Columbia~50K1.56×
10Michigan~400K1.54×
11Nevada~100K1.53×
12Illinois~500K1.47×
13Connecticut~100K1.40×
14Virginia~300K1.39×
15New Jersey~300K1.37×
16Texas~1M1.34×
17Tennessee~300K1.33×
18Missouri~200K1.25×
19Pennsylvania~400K1.24×
20Florida~800K1.22×
21Ohio~400K1.18×
22New York~600K1.17×
23Arkansas~90K1.10×
24California~1M1.09×
25Indiana~200K1.07×
26Wisconsin~100K0.91×
27Oklahoma~100K0.91×
28Minnesota~100K0.84×
29Rhode Island~30K0.84×
30Arizona~200K0.82×
31Kentucky~100K0.80×
32Hawaii~30K0.77×
33Kansas~50K0.68×
34Nebraska~30K0.68×
35Washington~100K0.67×
36Massachusetts~100K0.67×
37Alaska~10K0.58×
38Colorado~80K0.55×
39Iowa~40K0.55×
40West Virginia~20K0.55×
41Oregon~60K0.54×
42New Mexico~20K0.50×
43North Dakota~9K0.45×
44Vermont~8K0.45×
45South Dakota~10K0.43×
46Montana~10K0.39×
47Utah~30K0.38×
48New Hampshire~10K0.36×
49Idaho~20K0.35×
50Maine~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Soul food, United States
0.35×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soul food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soul food audience
#·InterestCategoryAffinity×
01TecateTravel & Leisure11.82×
02Philadelphia soulMusic & Radio8.84×
03Halle BerryMovies & TV6.48×
04Southern soulMusic & Radio5.20×
05Contemporary R&BMusic & Radio3.70×
06Atlanta hip hopMusic & Radio3.68×
07Southern hip hopMusic & Radio3.01×
08Madea's Class ReunionMovies & TV2.75×
09HairstyleBeauty & Wellness2.19×
10Soul musicMusic & Radio2.18×
11Texas RoadhouseFood & Beverages2.10×
12Beauty salonsBeauty & Wellness2.07×
13Rhythm and blues musicMusic & Radio1.99×
14Hip hop musicMusic & Radio1.95×
15Dollar TreeShopping1.95×
16BasketballSports1.62×
17XInternet & Social Media1.56×
18WalmartShopping1.54×
19RecipesFood & Beverages1.51×
20Current eventsArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soul food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soul food audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.48×
Price SensitivityPREMIUM1.43×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soul food audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.98×
Luxury OrientationPREMIUM0.98×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soul food have in United States?

Soul food has an estimated audience of 9,711,918 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soul food fans?

62.8% of Soul food fans are female, 37.2% are male, with an average age of 44.4 years.

03

Which brands do Soul food fans like most?

Soul food fans show strongest brand affinity for Contemporary R&B (3.7×), Southern soul (5.2×), and Tecate (11.82×) over the country average.

04

Where do Soul food fans live in United States?

Soul food fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Soul food fans also like?

Beyond Soul food itself, the audience over-indexes on Southern soul (5.2×), Tecate (11.82×), Hip hop music (1.95×), and Rhythm and blues music (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Soul food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soul food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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