Soul food Audience in United States

Soul food logo

Soul food has an estimated audience of 9,711,918 people in United States. 62.8% are female, 37.2% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Contemporary R&B, Southern soul, Tecate, Hip hop music, Halle Berry.

The average Soul food fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Contemporary R&B, Southern soul, Tecate, with strongest over-indexing on Contemporary R&B (3.7× the country average). Demographically, the Soul food audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Soul food fans

Demographic split for Soul food audience in United States
MetricValue
Female62.8%
Male37.2%
Average age44.4
Estimated audience size9,711,918

Audience persona

The typical Soul food fan in United States is more female, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for Contemporary R&B.

Top regions in United States

Top regions ranked by reach for Soul food in United States
RegionReachAffinity
California1,247,7781.17×
Texas1,163,6751.39×
Florida818,0081.24×
Georgia750,6692.51×
New York652,7341.2×
North Carolina545,7971.87×
Illinois488,6911.51×
Pennsylvania421,3241.29×
Michigan402,6041.59×
Ohio346,1031.16×
New Jersey341,5271.38×
Virginia330,5251.4×
Maryland284,1701.7×
South Carolina266,5061.82×
Tennessee265,7191.36×
Alabama226,5881.67×
Louisiana206,0761.65×
Missouri192,4241.23×
Indiana191,7821.08×
Arizona163,1270.82×
Nevada146,6671.56×
Connecticut141,3041.45×
Mississippi134,7831.68×
Wisconsin133,1530.91×
Massachusetts132,9900.7×
Washington131,8860.68×
Minnesota117,8770.85×
Oklahoma97,7810.91×
Kentucky95,4360.78×
Colorado86,3340.56×
Arkansas83,7431.05×
Oregon58,5320.53×
Kansas51,5700.67×
Delaware45,6771.7×
Washington, District of Columbia44,5461.53×
Iowa41,7530.52×
Nebraska32,5550.67×
Utah32,4300.37×
Hawaii31,0760.74×
Rhode Island25,8850.84×
West Virginia22,6640.5×
New Mexico22,6150.46×
Idaho12,7840.26×
Alaska9,7160.47×
New Hampshire9,4680.25×
Maine7,7420.22×
South Dakota5,4930.24×
North Dakota5,1360.26×
Montana4,8350.18×
Vermont3,9870.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soul food audience
BrandAffinityCategory
Contemporary R&B3.7×Music & Radio
Southern soul5.2×Music & Radio
Tecate11.82×Travel & Leisure
Hip hop music1.95×Music & Radio
Halle Berry6.48×Movies & TV
Rhythm and blues music1.99×Music & Radio
Beauty salons2.07×Beauty & Wellness
Euphoria1.52×Movies & TV
Soul music2.18×Music & Radio
Philadelphia soul8.84×Music & Radio
Current events1.5×Arts & Culture
X1.56×Internet & Social Media
Texas Roadhouse2.1×Food & Beverages
Southern hip hop3.01×Music & Radio
Hairstyle2.19×Beauty & Wellness
Basketball1.62×Sports
Atlanta hip hop3.68×Music & Radio
Recipes1.51×Food & Beverages
Dollar Tree1.95×Shopping
Walmart1.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soul food audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
Urban LifestyleOPEN1.37
Community OrientationOPEN1.31
Price SensitivityPREMIUM1.31
Convenience OrientationPREMIUM1.25
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Soul food
CountryShare
United States64.8%
United Kingdom3.0%
Malaysia2.7%

See Soul food audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Soul food have in United States?

Soul food has an estimated audience of 9,711,918 people in United States, concentrated in California and Texas.

What is the gender split and age of Soul food fans?

62.8% of Soul food fans are female, 37.2% are male, with an average age of 44.4 years.

Which brands do Soul food fans like most?

Soul food fans show strongest brand affinity for Contemporary R&B (3.7×), Southern soul (5.2×), and Tecate (11.82×) over the country average.

Where do Soul food fans live in United States?

Soul food fans in United States are most concentrated in California (reach 1,247,778), Texas (reach 1,163,675), and Florida (reach 818,008). These three regions account for the largest share of the active audience.

What other brands do Soul food fans also like?

Beyond Soul food itself, the audience over-indexes on Southern soul (5.2×), Tecate (11.82×), Hip hop music (1.95×), and Halle Berry (6.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soul food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.