Rascasse Audience Intelligence

Tecate Audience in United States

A data profile of the people who buy, follow and care about Tecate in United States — modelled from more than twelve digital signal sources. Tecate has an estimated audience of 2,747,653 people in United States.

#828among POI in United States#888in Travel & Leisure

The average Tecate fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Joan Jett, Soul food, Liga MX, with strongest over-indexing on Joan Jett (28.64× the country average).

Demographically, the Tecate audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tecate fan in United States is more male, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Joan Jett.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tecate profile in United States.

Audience size
2.7M
in United States
Gender
38.6%♀
61.4% male
Age
36.8
average years
Country rank
#11047
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tecate fans

38.6% are female, 61.4% are male, average age 36.8.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Tecate audience in United States
MetricValue
Female38.6%
Male61.4%
Average age36.8
Estimated audience size2,747,653
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Tecate audience in United States
Age bracketShare%
16-1915%
20-2931%
30-3925%
40-4919%
50+10%
Fig. 04

Worldwide distribution

38.9%

of the worldwide Tecate audience comes from United States.

Worldwide audience distribution share by country for Tecate
CountryShare
Mexico43.3%
United States38.9%
Japan2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tecate audience in United States is strongest.

Fig. 05

Top regions by affinity

Tecate fans by region: top regions in United States
#RegionReachAffinity×
01California~2M5.89×
02Arizona~100K2.32×
03Texas~400K1.74×
04Washington~90K1.66×
05New Mexico~20K1.50×
06Alabama~60K1.44×
07Colorado~60K1.40×
08Nevada~40K1.37×
09Washington, District of Columbia~10K1.30×
10Oregon~40K1.20×
11Oklahoma~40K1.18×
12Illinois~100K1.12×
13Idaho~10K1.09×
14Utah~30K1.03×
15Indiana~50K0.98×
16Nebraska~10K0.94×
17New York~100K0.93×
18Kansas~20K0.92×
19North Carolina~80K0.91×
20Alaska~5K0.91×
21Georgia~80K0.90×
22Tennessee~50K0.89×
23Montana~7K0.87×
24South Dakota~5K0.86×
25North Dakota~5K0.86×
26Massachusetts~50K0.85×
27Vermont~4K0.85×
28Arkansas~20K0.84×
29Hawaii~10K0.83×
30Virginia~60K0.82×
31Pennsylvania~70K0.81×
32Wisconsin~30K0.81×
33Maine~8K0.81×
34Delaware~6K0.81×
35New Hampshire~9K0.80×
36Iowa~20K0.79×
37Rhode Island~7K0.79×
38South Carolina~30K0.78×
39Minnesota~30K0.78×
40West Virginia~9K0.74×
41Kentucky~30K0.73×
42Connecticut~20K0.72×
43Maryland~30K0.71×
44Mississippi~20K0.71×
45Louisiana~20K0.70×
46New Jersey~50K0.69×
47Missouri~30K0.68×
48Florida~100K0.64×
49Michigan~50K0.63×
50Ohio~50K0.61×
Fig. 06

Affinity by region

Affinity by region — Tecate, United States
0.61×1.00×5.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tecate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tecate audience
#·InterestCategoryAffinity×
01Joan JettMusic & Radio28.64×
02ClamatoFood & Beverages24.35×
03Soul foodMusic & Radio11.82×
04Stella ArtoisFood & Beverages10.74×
05Club AméricaSports8.31×
06Atlético MadridSports7.75×
07Cruz AzulSports7.61×
08Liga MXSports7.11×
09White wineFood & Beverages6.58×
10Red wineFood & Beverages6.09×
11La LigaSports5.67×
12Web serverTechnology & Electronics4.32×
13WhataburgerFood & Beverages3.55×
14WhatsAppInternet & Social Media2.85×
15Taco BellFood & Beverages2.46×
16FIFA World CupSports2.43×
17Planet FitnessSports2.34×
18T-MobileTechnology & Electronics2.27×
19The UPS StoreShopping2.26×
20Google MapsInternet & Social Media2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tecate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tecate audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
Urban LifestyleOPEN1.53×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tecate audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
MindfulnessBALANCE0.71×
IndividualismJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tecate have in United States?

Tecate has an estimated audience of 2,747,653 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tecate fans?

38.6% of Tecate fans are female, 61.4% are male, with an average age of 36.8 years.

03

Which brands do Tecate fans like most?

Tecate fans show strongest brand affinity for Joan Jett (28.64×), Soul food (11.82×), and Liga MX (7.11×) over the country average.

04

Where do Tecate fans live in United States?

Tecate fans in United States are most concentrated in California (reach ~2M), Texas (reach ~400K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tecate fans also like?

Beyond Tecate itself, the audience over-indexes on Soul food (11.82×), Liga MX (7.11×), FIFA World Cup (2.43×), and Club América (8.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Tecate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tecate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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