Tecate Audience in United States
Tecate has an estimated audience of 2,747,653 people in United States. 38.6% are female, 61.4% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Indeed.com, Capital One, Circle K, CarGurus.
The average Tecate fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (15.83× the country average). Demographically, the Tecate audience skews more male with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Tecate fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 36.8 |
| Estimated audience size | 2,747,653 |
Audience persona
The typical Tecate fan in United States is more male, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,290,566 | 4.27× |
| Texas | 399,261 | 1.69× |
| New York | 152,779 | 1× |
| Arizona | 128,245 | 2.29× |
| Florida | 124,751 | 0.67× |
| Illinois | 113,403 | 1.24× |
| Washington | 98,368 | 1.78× |
| Georgia | 83,519 | 0.99× |
| North Carolina | 83,418 | 1.01× |
| Pennsylvania | 75,805 | 0.82× |
| Colorado | 71,194 | 1.64× |
| Virginia | 56,017 | 0.84× |
| Alabama | 54,095 | 1.41× |
| Ohio | 51,855 | 0.61× |
| Tennessee | 50,913 | 0.92× |
| Indiana | 50,455 | 1.01× |
| New Jersey | 50,051 | 0.72× |
| Massachusetts | 46,284 | 0.86× |
| Michigan | 45,404 | 0.63× |
| Oregon | 41,794 | 1.33× |
| Oklahoma | 39,640 | 1.3× |
| Nevada | 37,538 | 1.41× |
| Maryland | 32,875 | 0.7× |
| Wisconsin | 32,464 | 0.79× |
| South Carolina | 31,886 | 0.77× |
| Minnesota | 30,682 | 0.78× |
| Missouri | 27,756 | 0.63× |
| Utah | 25,991 | 1.06× |
| Kentucky | 23,623 | 0.69× |
| New Mexico | 22,491 | 1.63× |
| Louisiana | 22,319 | 0.63× |
| Kansas | 20,225 | 0.93× |
| Connecticut | 18,795 | 0.68× |
| Arkansas | 18,654 | 0.82× |
| Iowa | 17,143 | 0.76× |
| Idaho | 14,924 | 1.08× |
| Nebraska | 12,829 | 0.93× |
| Washington, District of Columbia | 11,868 | 1.44× |
| Mississippi | 11,209 | 0.5× |
| Hawaii | 9,198 | 0.78× |
| Maine | 6,840 | 0.69× |
| New Hampshire | 6,551 | 0.61× |
| West Virginia | 5,474 | 0.43× |
| Montana | 5,442 | 0.71× |
| Rhode Island | 5,185 | 0.59× |
| Delaware | 5,015 | 0.66× |
| South Dakota | 3,917 | 0.62× |
| Alaska | 3,902 | 0.66× |
| Wyoming | 3,585 | 0.88× |
| North Dakota | 3,051 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 15.83× | Internet & Social Media |
| Indeed.com | 10.33× | Business & Career |
| Capital One | 10.05× | Business & Career |
| Circle K | 16.71× | Shopping |
| CarGurus | 12.4× | Cars & Mobility |
| Enterprise Rent-A-Car | 11.09× | Cars & Mobility |
| Aaron Rodgers | 11.15× | Sports |
| Cillian Murphy | 19.69× | Movies & TV |
| Horoscope | 12.88× | Health |
| Blended whiskey | 16.43× | Food & Beverages |
| Dakota Johnson | 11.35× | Movies & TV |
| AccuWeather | 7.5× | Home & Garden |
| Apple Store | 9.22× | Shopping |
| Club América | 12.25× | Sports |
| DeviantArt | 8.2× | Internet & Social Media |
| Liga MX | 9.8× | Sports |
| Penélope Cruz | 21.66× | Movies & TV |
| Luka Dončić | 11.52× | Sports |
| ICloud | 9.86× | Technology & Electronics |
| Khan Academy | 8.65× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.73 |
| Risk Appetite | THRILL | 1.7 |
| Luxury Orientation | PREMIUM | 1.51 |
| Urban Lifestyle | OPEN | 1.42 |
| Convenience Orientation | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 43.3% |
| United States | 38.9% |
| Japan | 2.7% |
See Tecate audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Tecate have in United States?
Tecate has an estimated audience of 2,747,653 people in United States, concentrated in California and Texas.
What is the gender split and age of Tecate fans?
38.6% of Tecate fans are female, 61.4% are male, with an average age of 36.8 years.
Which brands do Tecate fans like most?
Tecate fans show strongest brand affinity for Google Maps (15.83×), Indeed.com (10.33×), and Capital One (10.05×) over the country average.
Where do Tecate fans live in United States?
Tecate fans in United States are most concentrated in California (reach 1,290,566), Texas (reach 399,261), and New York (reach 152,779). These three regions account for the largest share of the active audience.
What other brands do Tecate fans also like?
Beyond Tecate itself, the audience over-indexes on Indeed.com (10.33×), Capital One (10.05×), Circle K (16.71×), and CarGurus (12.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tecate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.