Tecate Audience in United States

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Tecate has an estimated audience of 2,747,653 people in United States. 38.6% are female, 61.4% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Kendra Scott, Governor of Michigan, Vocal harmony, Grinch, Home construction.

The average Tecate fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kendra Scott, Governor of Michigan, Vocal harmony, with strongest over-indexing on Kendra Scott (5.07× the country average). Demographically, the Tecate audience skews more male with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Tecate fans

Demographic split for Tecate audience in United States
MetricValue
Female38.6%
Male61.4%
Average age36.8
Estimated audience size2,747,653

Audience persona

The typical Tecate fan in United States is more male, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Tecate in United States
RegionReachAffinity
California1,290,5664.27×
Texas399,2611.69×
New York152,7791×
Arizona128,2452.29×
Florida124,7510.67×
Illinois113,4031.24×
Washington98,3681.78×
Georgia83,5190.99×
North Carolina83,4181.01×
Pennsylvania75,8050.82×
Colorado71,1941.64×
Virginia56,0170.84×
Alabama54,0951.41×
Ohio51,8550.61×
Tennessee50,9130.92×
Indiana50,4551.01×
New Jersey50,0510.72×
Massachusetts46,2840.86×
Michigan45,4040.63×
Oregon41,7941.33×
Oklahoma39,6401.3×
Nevada37,5381.41×
Maryland32,8750.7×
Wisconsin32,4640.79×
South Carolina31,8860.77×
Minnesota30,6820.78×
Missouri27,7560.63×
Utah25,9911.06×
Kentucky23,6230.69×
New Mexico22,4911.63×
Louisiana22,3190.63×
Kansas20,2250.93×
Connecticut18,7950.68×
Arkansas18,6540.82×
Iowa17,1430.76×
Idaho14,9241.08×
Nebraska12,8290.93×
Washington, District of Columbia11,8681.44×
Mississippi11,2090.5×
Hawaii9,1980.78×
Maine6,8400.69×
New Hampshire6,5510.61×
West Virginia5,4740.43×
Montana5,4420.71×
Rhode Island5,1850.59×
Delaware5,0150.66×
South Dakota3,9170.62×
Alaska3,9020.66×
Wyoming3,5850.88×
North Dakota3,0510.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tecate audience
BrandAffinityCategory
Kendra Scott5.07×Fashion & Accessoires
Governor of Michigan12.48×Politics & Society
Vocal harmony6.47×Music & Radio
Grinch5.7×Movies & TV
Home construction1.99×Home & Garden
Goop7.28×Internet & Social Media
Minnesota2.08×Travel & Leisure
Hipster11.41×Politics & Society
Nationality2.3×Politics & Society
Google Home6.26×Technology & Electronics
Hibachi7.58×Food & Beverages
Wok6.08×Food & Beverages
Historic site3.88×Arts & Culture
Mathcore7.27×Music & Radio
Panama3.34×Travel & Leisure
Personality5.34×Business & Career
edureka30.59×Business & Career
No Escape (1994 film)9.3×Movies & TV
Chiari, Lombardy33.15×Travel & Leisure
Lahaina, Hawaii14.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tecate audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
Risk AppetiteTHRILL1.7
Luxury OrientationPREMIUM1.51
Urban LifestyleOPEN1.42
Convenience OrientationPREMIUM1.2
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Tecate
CountryShare
Mexico43.3%
United States38.9%
Japan2.7%

See Tecate audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tecate have in United States?

Tecate has an estimated audience of 2,747,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Tecate fans?

38.6% of Tecate fans are female, 61.4% are male, with an average age of 36.8 years.

Which brands do Tecate fans like most?

Tecate fans show strongest brand affinity for Kendra Scott (5.07×), Governor of Michigan (12.48×), and Vocal harmony (6.47×) over the country average.

Where do Tecate fans live in United States?

Tecate fans in United States are most concentrated in California (reach 1,290,566), Texas (reach 399,261), and New York (reach 152,779). These three regions account for the largest share of the active audience.

What other brands do Tecate fans also like?

Beyond Tecate itself, the audience over-indexes on Governor of Michigan (12.48×), Vocal harmony (6.47×), Grinch (5.7×), and Home construction (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tecate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.