Rascasse Audience Intelligence

Stella Artois Target Market in United States

A data profile of the people who buy, follow and care about Stella Artois in United States — modelled from more than twelve digital signal sources. Stella Artois has an estimated audience of 1,973,206 people in United States.

#8among Beer in United States#1477among Brand in United States#878in Food & Beverages

The average Stella Artois fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pilsner, Popeyes Louisiana Kitchen, Carnivàle, with strongest over-indexing on Pilsner (41.02× the country average).

Demographically, the Stella Artois audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stella Artois fan in United States is more male, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Pilsner.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stella Artois profile in United States.

Audience size
2M
in United States
Gender
42.0%♀
58.0% male
Age
35.8
average years
Country rank
#14392
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stella Artois

42.0% are female, 58.0% are male, average age 35.8.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Stella Artois audience in United States
MetricValue
Female42.0%
Male58.0%
Average age35.8
Estimated audience size1,973,206
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Stella Artois audience in United States
Age bracketShare%
16-1917%
20-2932%
30-3926%
40-4916%
50+9%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Stella Artois audience comes from United States.

Worldwide audience distribution share by country for Stella Artois
CountryShare
Brazil21.3%
United States19.6%
Mexico7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stella Artois audience in United States is strongest.

Fig. 05

Top regions by affinity

Stella Artois customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.33×
02Florida~200K1.32×
03Nevada~20K1.23×
04Illinois~80K1.22×
05New York~100K1.20×
06Hawaii~10K1.20×
07Pennsylvania~80K1.17×
08Connecticut~20K1.14×
09Massachusetts~40K1.13×
10New Jersey~60K1.12×
11Georgia~70K1.11×
12Texas~200K1.09×
13California~200K1.08×
14Maryland~40K1.08×
15Virginia~50K1.07×
16North Carolina~60K1.05×
17Rhode Island~7K1.05×
18Alaska~4K1.04×
19Missouri~30K1.01×
20South Carolina~30K1.01×
21Arizona~40K1.00×
22Ohio~60K0.99×
23Louisiana~30K0.99×
24Delaware~5K0.99×
25Tennessee~40K0.98×
26Washington~40K0.98×
27Alabama~30K0.98×
28New Hampshire~8K0.98×
29Michigan~50K0.97×
30Maine~7K0.97×
31Indiana~30K0.96×
32Kansas~10K0.95×
33Kentucky~20K0.94×
34Arkansas~20K0.94×
35Colorado~30K0.93×
36Wisconsin~30K0.93×
37Minnesota~30K0.93×
38Nebraska~9K0.93×
39Vermont~3K0.92×
40New Mexico~9K0.91×
41South Dakota~4K0.91×
42Oregon~20K0.90×
43Oklahoma~20K0.90×
44Iowa~10K0.90×
45North Dakota~4K0.89×
46West Virginia~8K0.87×
47Mississippi~10K0.85×
48Idaho~8K0.85×
49Montana~5K0.84×
50Utah~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Stella Artois, United States
0.78×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stella Artois audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stella Artois audience
#·InterestCategoryAffinity×
01Gordon's GinFood & Beverages42.45×
02PilsnerFood & Beverages41.02×
03Beefeater GinFood & Beverages31.28×
04Beer styleFood & Beverages24.29×
05Aperol SpritzFood & Beverages23.02×
06Pale aleFood & Beverages18.83×
07CarnivàleMovies & TV13.21×
08High NoonMovies & TV13.21×
09Light beerFood & Beverages12.42×
10LagerFood & Beverages12.01×
11Beer festivalFood & Beverages11.70×
12Latin MusicMusic & Radio11.58×
13Draught beerFood & Beverages11.41×
14Red wineFood & Beverages7.36×
15Popeyes Louisiana KitchenFood & Beverages6.28×
16Wine & SpiritsFood & Beverages6.27×
17LongHorn SteakhouseFood & Beverages4.30×
18FIFA World CupSports3.70×
19Texas RoadhouseFood & Beverages2.83×
20FIFA World Cup 2026Sports2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stella Artois audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stella Artois audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.96×
Early Adopter MentalityPOWER1.54×
Healthy LifestyleBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stella Artois audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
IndividualismJOY0.82×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stella Artois's target market in United States?

Stella Artois's target market in United States covers an estimated 1,973,206 people, concentrated in California and Texas.

02

What is the gender split and age of Stella Artois customers?

42.0% of the Stella Artois audience are female, 58.0% are male, with an average age of 35.8 years.

03

Which brands do Stella Artois fans like most?

Stella Artois fans show strongest brand affinity for Pilsner (41.02×), Popeyes Louisiana Kitchen (6.28×), and Carnivàle (13.21×) over the country average.

04

Where do Stella Artois fans live in United States?

Stella Artois fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stella Artois fans also like?

Beyond Stella Artois itself, the audience over-indexes on Popeyes Louisiana Kitchen (6.28×), Carnivàle (13.21×), Beer style (24.29×), and FIFA World Cup (3.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Stella Artois audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stella Artois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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