Stella Artois Audience in United States

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Stella Artois has an estimated audience of 1,970,227 people in United States. 42.0% are female, 58.0% are male, average age 35.8. Top regions: California, Florida, Texas. Top brand affinities: Pilsner, Beer style, Beer festival, FIFA World Cup, Aperol Spritz.

The average Stella Artois fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Pilsner, Beer style, Beer festival, with strongest over-indexing on Pilsner (41.02× the country average). Demographically, the Stella Artois audience skews more male with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Stella Artois fans

Demographic split for Stella Artois audience in United States
MetricValue
Female42.0%
Male58.0%
Average age35.8
Estimated audience size1,970,227

Audience persona

The typical Stella Artois fan in United States is more male, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pilsner.

Top regions in United States

Top regions ranked by reach for Stella Artois in United States
RegionReachAffinity
California242,6421.12×
Florida188,1361.41×
Texas183,3681.08×
New York136,7901.24×
Illinois85,9481.31×
Pennsylvania81,2111.22×
Georgia70,6971.16×
North Carolina64,0961.08×
Ohio62,0481.02×
New Jersey60,0751.2×
Virginia54,0061.13×
Michigan51,8551.01×
Massachusetts44,9401.16×
Arizona42,3671.05×
Tennessee39,3341×
Washington39,2860.99×
Maryland37,5221.11×
Indiana35,5690.99×
Missouri30,7620.97×
Colorado30,0350.97×
South Carolina29,2050.99×
Wisconsin27,5090.93×
Minnesota26,4300.94×
Alabama25,1620.91×
Nevada24,2581.27×
Louisiana24,1710.95×
Kentucky23,0890.93×
Connecticut22,4551.14×
Oregon20,6480.91×
Oklahoma19,1270.87×
Arkansas14,9330.92×
Iowa14,7590.91×
Kansas14,0580.91×
Utah13,8470.78×
Mississippi12,5800.78×
Hawaii10,3201.22×
Nebraska8,5240.86×
New Mexico8,3840.85×
Washington, District of Columbia8,3211.41×
New Hampshire7,4750.96×
Idaho7,4680.76×
West Virginia7,0730.77×
Maine6,5490.93×
Rhode Island6,5301.04×
Delaware5,2310.96×
Montana4,0240.74×
Alaska4,0200.95×
South Dakota3,7160.82×
North Dakota3,2680.81×
Vermont2,9660.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stella Artois audience
BrandAffinityCategory
Pilsner41.02×Food & Beverages
Beer style24.29×Food & Beverages
Beer festival11.7×Food & Beverages
FIFA World Cup3.7×Sports
Aperol Spritz23.02×Food & Beverages
Draught beer11.41×Food & Beverages
Popeyes Louisiana Kitchen6.28×Food & Beverages
Red wine7.36×Food & Beverages
Light beer12.42×Food & Beverages
Wine & Spirits6.27×Food & Beverages
Gordon's Gin42.45×Food & Beverages
Texas Roadhouse2.83×Food & Beverages
Lager12.01×Food & Beverages
Latin Music11.58×Music & Radio
Beefeater Gin31.28×Food & Beverages
Pale ale18.83×Food & Beverages
Brewery3.75×Food & Beverages
MLS Cup19.49×Sports
Fitness and wellness1.57×Sports
Drinking4×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stella Artois audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.1
IndulgenceJOY2.03
ExtroversionTHRILL1.28
Convenience OrientationPREMIUM1.25
Urban LifestyleOPEN1.24
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Stella Artois
CountryShare
Brazil21.4%
United States19.7%
Mexico7.4%

See Stella Artois audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Stella Artois have in United States?

Stella Artois has an estimated audience of 1,970,227 people in United States, concentrated in California and Florida.

What is the gender split and age of Stella Artois fans?

42.0% of Stella Artois fans are female, 58.0% are male, with an average age of 35.8 years.

Which brands do Stella Artois fans like most?

Stella Artois fans show strongest brand affinity for Pilsner (41.02×), Beer style (24.29×), and Beer festival (11.7×) over the country average.

Where do Stella Artois fans live in United States?

Stella Artois fans in United States are most concentrated in California (reach 242,642), Florida (reach 188,136), and Texas (reach 183,368). These three regions account for the largest share of the active audience.

What other brands do Stella Artois fans also like?

Beyond Stella Artois itself, the audience over-indexes on Beer style (24.29×), Beer festival (11.7×), FIFA World Cup (3.7×), and Aperol Spritz (23.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stella Artois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.