Rascasse Audience Intelligence

Pale ale Audience in United States

A data profile of the people who buy, follow and care about Pale ale in United States — modelled from more than twelve digital signal sources. Pale ale has an estimated audience of 1,214,932 people in United States.

#54among Alcohol in United States#8029among Topic in United States#1187in Food & Beverages

The average Pale ale fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Beer festival, Paulaner Brewery, Total Wine & More, with strongest over-indexing on Beer festival (14.28× the country average).

Demographically, the Pale ale audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pale ale fan in United States is more male, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Beer festival.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pale ale profile in United States.

Audience size
1.2M
in United States
Gender
40.3%♀
59.7% male
Age
36.1
average years
Country rank
#20701
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pale ale fans

40.3% are female, 59.7% are male, average age 36.1.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Pale ale audience in United States
MetricValue
Female40.3%
Male59.7%
Average age36.1
Estimated audience size1,214,932
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Pale ale audience in United States
Age bracketShare%
16-1920%
20-2928%
30-3924%
40-4918%
50+10%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Pale ale audience comes from United States.

Worldwide audience distribution share by country for Pale ale
CountryShare
United States25.6%
Japan11.7%
United Kingdom10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pale ale audience in United States is strongest.

Fig. 05

Top regions by affinity

Pale ale fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K1.37×
02Washington~30K1.34×
03Utah~10K1.30×
04Oregon~20K1.19×
05California~200K1.16×
06Maine~5K1.16×
07Massachusetts~30K1.14×
08Alaska~3K1.14×
09Illinois~50K1.12×
10New Hampshire~5K1.12×
11Washington, District of Columbia~4K1.10×
12Colorado~20K1.07×
13Montana~4K1.05×
14Kansas~10K1.04×
15Missouri~20K1.03×
16Idaho~6K1.03×
17Wisconsin~20K1.02×
18Rhode Island~4K1.02×
19New York~70K1.01×
20Connecticut~10K0.99×
21North Dakota~2K0.99×
22Vermont~2K0.99×
23Pennsylvania~40K0.98×
24Nevada~10K0.98×
25West Virginia~6K0.98×
26South Dakota~3K0.97×
27Kentucky~10K0.96×
28North Carolina~30K0.95×
29Virginia~30K0.95×
30Minnesota~20K0.95×
31New Mexico~6K0.95×
32Arizona~20K0.94×
33Indiana~20K0.94×
34Oklahoma~10K0.94×
35Arkansas~9K0.94×
36Iowa~9K0.94×
37Tennessee~20K0.93×
38Nebraska~6K0.93×
39Maryland~20K0.91×
40Ohio~30K0.90×
41Michigan~30K0.90×
42Delaware~3K0.89×
43Alabama~10K0.88×
44South Carolina~20K0.86×
45Mississippi~9K0.85×
46New Jersey~30K0.84×
47Florida~70K0.83×
48Georgia~30K0.83×
49Louisiana~10K0.81×
50Texas~80K0.77×
Fig. 06

Affinity by region

Affinity by region — Pale ale, United States
0.77×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pale ale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pale ale audience
#·InterestCategoryAffinity×
01Tuborg BreweryFood & Beverages79.73×
02LeffeFood & Beverages70.50×
03Paulaner BreweryFood & Beverages63.64×
04Stella ArtoisFood & Beverages18.83×
05Beer festivalFood & Beverages14.28×
06India Pale AleFood & Beverages11.18×
07Beer gardenFood & Beverages10.14×
08Miller LiteFood & Beverages9.78×
09Total Wine & MoreFood & Beverages7.76×
10Single malt whiskyFood & Beverages6.21×
11Red wineFood & Beverages6.08×
12White wineFood & Beverages5.71×
13Irish whiskeyFood & Beverages5.41×
14Wine tastingFood & Beverages4.98×
15Smoked meatFood & Beverages4.39×
16ChampagneFood & Beverages4.35×
17BrewingFood & Beverages3.64×
18PubFood & Beverages3.19×
19Taco BellFood & Beverages2.22×
20Do it yourself (DIY)Home & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pale ale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pale ale audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.25×
SustainabilityBALANCE1.39×
Early Adopter MentalityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pale ale audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
Family OrientationCONSERVATISM0.77×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pale ale have in United States?

Pale ale has an estimated audience of 1,214,932 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pale ale fans?

40.3% of Pale ale fans are female, 59.7% are male, with an average age of 36.1 years.

03

Which brands do Pale ale fans like most?

Pale ale fans show strongest brand affinity for Beer festival (14.28×), Paulaner Brewery (63.64×), and Total Wine & More (7.76×) over the country average.

04

Where do Pale ale fans live in United States?

Pale ale fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pale ale fans also like?

Beyond Pale ale itself, the audience over-indexes on Paulaner Brewery (63.64×), Total Wine & More (7.76×), Stella Artois (18.83×), and Tuborg Brewery (79.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Pale ale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pale ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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