Pale ale Audience in United States

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Pale ale has an estimated audience of 1,214,932 people in United States. 40.3% are female, 59.7% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Elsword, Who Wants to Be a Millionaire?, Dog breed, Governor of Michigan, Goop.

The average Pale ale fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Who Wants to Be a Millionaire?, Dog breed, with strongest over-indexing on Elsword (42.31× the country average). Demographically, the Pale ale audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Pale ale fans

Demographic split for Pale ale audience in United States
MetricValue
Female40.3%
Male59.7%
Average age36.1
Estimated audience size1,214,932

Audience persona

The typical Pale ale fan in United States is more male, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Pale ale in United States
RegionReachAffinity
California168,4581.26×
Texas84,0410.8×
New York74,4861.1×
Florida68,2750.83×
Illinois49,0401.21×
Pennsylvania39,2140.96×
North Carolina35,5630.97×
Ohio35,4180.95×
Washington35,3051.45×
Georgia31,1920.83×
Michigan29,5040.93×
Virginia29,1280.98×
Massachusetts28,5281.19×
New Jersey26,0580.84×
Arizona23,9530.97×
Indiana22,1301×
Tennessee21,9390.9×
Colorado21,6791.13×
Missouri20,7731.06×
Wisconsin19,8771.09×
Maryland18,9710.91×
Oregon17,5601.26×
Minnesota17,1080.98×
Utah15,6231.44×
South Carolina14,9090.82×
Kentucky14,8850.98×
Alabama13,7920.81×
Oklahoma12,1510.9×
Nevada11,8911.01×
Connecticut10,9840.9×
Kansas10,2111.07×
Louisiana10,0540.64×
Iowa8,8320.88×
Hawaii8,3441.6×
Arkansas8,3280.83×
Mississippi6,5470.65×
Idaho6,4661.06×
New Mexico5,8170.95×
Maine5,3721.23×
New Hampshire5,3641.12×
West Virginia5,1590.91×
Nebraska4,8560.8×
Washington, District of Columbia4,3601.19×
Rhode Island3,9091.01×
Montana3,3130.98×
Alaska3,1871.23×
South Dakota2,5310.9×
North Dakota2,4650.99×
Wyoming2,0871.16×
Delaware2,0130.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pale ale audience
BrandAffinityCategory
Elsword42.31×Games
Who Wants to Be a Millionaire?20×Movies & TV
Dog breed1.73×Pets & Animals
Governor of Michigan9×Politics & Society
Goop6.49×Internet & Social Media
Unique Gifts2.88×Shopping
Grinch4.62×Movies & TV
Vocal harmony5.15×Music & Radio
Bank account2.78×Business & Career
Birthday Gifts3.37×Kids & Family
Collectable1.66×Kids & Family
Mathcore8.18×Music & Radio
Natural rubber1.98×Cars & Mobility
Wok5.56×Food & Beverages
Hipster8.1×Politics & Society
Historic site3.55×Arts & Culture
Hibachi5.94×Food & Beverages
MeatEater5.54×Movies & TV
Google Home4.65×Technology & Electronics
Fairy godmother5.28×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pale ale audience
TraitClusterScore
IndulgenceJOY1.98
LGBTQ+ IdentityOPEN1.9
Luxury OrientationPREMIUM1.68
Sports ActivityPOWER1.67
Early Adopter MentalityPOWER1.66
SustainabilityBALANCE1.64

Worldwide distribution

Worldwide audience distribution share by country for Pale ale
CountryShare
United States25.6%
Japan11.7%
United Kingdom10.5%

See Pale ale audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Pale ale have in United States?

Pale ale has an estimated audience of 1,214,932 people in United States, concentrated in California and Texas.

What is the gender split and age of Pale ale fans?

40.3% of Pale ale fans are female, 59.7% are male, with an average age of 36.1 years.

Which brands do Pale ale fans like most?

Pale ale fans show strongest brand affinity for Elsword (42.31×), Who Wants to Be a Millionaire? (20×), and Dog breed (1.73×) over the country average.

Where do Pale ale fans live in United States?

Pale ale fans in United States are most concentrated in California (reach 168,458), Texas (reach 84,041), and New York (reach 74,486). These three regions account for the largest share of the active audience.

What other brands do Pale ale fans also like?

Beyond Pale ale itself, the audience over-indexes on Who Wants to Be a Millionaire? (20×), Dog breed (1.73×), Governor of Michigan (9×), and Goop (6.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pale ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.