Beer garden Audience in United States

Beer garden logo

Beer garden has an estimated audience of 3,385,237 people in United States. 52.4% are female, 47.6% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Beer festival, Microbrewery, Rock music, Homebrewing, Waterfowl.

The average Beer garden fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beer festival, Microbrewery, Rock music, with strongest over-indexing on Beer festival (9.4× the country average). Demographically, the Beer garden audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Beer garden fans

Demographic split for Beer garden audience in United States
MetricValue
Female52.4%
Male47.6%
Average age39.7
Estimated audience size3,385,237

Audience persona

The typical Beer garden fan in United States is balanced, around 39.7 years old, with strong Community Orientation tendencies and a notable affinity for Beer festival.

Top regions in United States

Top regions ranked by reach for Beer garden in United States
RegionReachAffinity
California487,0301.31×
Texas437,6291.5×
New York401,9172.12×
North Carolina222,0402.18×
Pennsylvania171,0281.5×
Florida158,3090.69×
Oregon156,4664.03×
Colorado141,4532.65×
Virginia108,5281.32×
Massachusetts105,9631.59×
New Jersey103,4421.2×
Louisiana102,2152.34×
Wisconsin98,1651.93×
Illinois91,4390.81×
Georgia66,2680.64×
Michigan66,1210.75×
Maryland55,3860.95×
Ohio50,8500.49×
Tennessee49,3260.73×
Connecticut48,8441.44×
South Carolina48,6670.96×
Washington47,7100.7×
Washington, District of Columbia44,7494.4×
Arizona38,0020.55×
Missouri26,7540.49×
Indiana26,1780.42×
Kentucky25,7190.61×
Alabama23,6940.5×
Minnesota21,7260.45×
Nevada19,3500.59×
Utah17,1810.57×
Oklahoma16,8240.45×
Iowa13,9780.5×
Arkansas12,7910.46×
Kansas12,5530.47×
Hawaii11,9890.82×
Maine10,6970.88×
Mississippi10,6590.38×
Nebraska10,2220.6×
New Hampshire9,3000.7×
Delaware9,1910.98×
Rhode Island8,6510.8×
Idaho6,6370.39×
New Mexico6,4710.38×
West Virginia5,8510.37×
Vermont4,0740.69×
South Dakota3,6000.46×
Montana3,1260.33×
Alaska2,3910.33×
North Dakota1,8490.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beer garden audience
BrandAffinityCategory
Beer festival9.4×Food & Beverages
Microbrewery4.97×Food & Beverages
Rock music1.87×Music & Radio
Homebrewing7.4×Food & Beverages
Waterfowl5.06×Pets & Animals
Brewery3.33×Food & Beverages
Festival2.5×Music & Radio
Duck hunting3.99×Sports
Beer1.84×Food & Beverages
Bars1.86×Travel & Leisure
Draught beer6.58×Food & Beverages
Concerts1.68×Music & Radio
Beer style10.72×Food & Beverages
Hog Hunting5.62×Sports
Eastern Time Zone1.82×Politics & Society
Barbecue1.65×Food & Beverages
Fox hunting2.81×Sports
Distilled beverage1.73×Food & Beverages
Cocktail1.99×Food & Beverages
Pub2.97×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beer garden audience
TraitClusterScore
Community OrientationOPEN2.82
SustainabilityBALANCE1.61
Design AffinityPREMIUM1.54
Sports ActivityPOWER1.51
IndulgenceJOY1.48
TravellingTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Beer garden
CountryShare
United States37.5%
Germany12.4%
United Kingdom10.0%

See Beer garden audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Beer garden have in United States?

Beer garden has an estimated audience of 3,385,237 people in United States, concentrated in California and Texas.

What is the gender split and age of Beer garden fans?

52.4% of Beer garden fans are female, 47.6% are male, with an average age of 39.7 years.

Which brands do Beer garden fans like most?

Beer garden fans show strongest brand affinity for Beer festival (9.4×), Microbrewery (4.97×), and Rock music (1.87×) over the country average.

Where do Beer garden fans live in United States?

Beer garden fans in United States are most concentrated in California (reach 487,030), Texas (reach 437,629), and New York (reach 401,917). These three regions account for the largest share of the active audience.

What other brands do Beer garden fans also like?

Beyond Beer garden itself, the audience over-indexes on Microbrewery (4.97×), Rock music (1.87×), Homebrewing (7.4×), and Waterfowl (5.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beer garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.