Rascasse Audience Intelligence

Beer garden Audience in United States

A data profile of the people who buy, follow and care about Beer garden in United States — modelled from more than twelve digital signal sources. Beer garden has an estimated audience of 3,385,237 people in United States.

#176among Touchpoint in United States#595in Food & Beverages

The average Beer garden fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Beer festival, Microbrewery, Rock music, with strongest over-indexing on Beer festival (9.4× the country average).

Demographically, the Beer garden audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beer garden fan in United States is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Beer festival.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beer garden profile in United States.

Audience size
3.4M
in United States
Gender
52.4%♀
47.6% male
Age
39.7
average years
Country rank
#9295
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beer garden fans

52.4% are female, 47.6% are male, average age 39.7.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Beer garden audience in United States
MetricValue
Female52.4%
Male47.6%
Average age39.7
Estimated audience size3,385,237
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Beer garden audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Beer garden audience comes from United States.

Worldwide audience distribution share by country for Beer garden
CountryShare
United States37.5%
Germany12.4%
United Kingdom10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beer garden audience in United States is strongest.

Fig. 05

Top regions by affinity

Beer garden fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K4.87×
02Washington, District of Columbia~40K3.75×
03Ohio~300K2.91×
04Colorado~100K2.79×
05California~800K2.15×
06Louisiana~90K1.96×
07New York~400K1.89×
08North Carolina~200K1.87×
09Wisconsin~90K1.70×
10Massachusetts~90K1.39×
11Pennsylvania~200K1.35×
12Texas~400K1.34×
13Tennessee~90K1.29×
14Connecticut~40K1.24×
15New Jersey~100K1.14×
16Virginia~90K1.11×
17Wyoming~5K1.04×
18Kansas~20K0.93×
19Maine~10K0.93×
20Delaware~8K0.90×
21Vermont~5K0.85×
22Maryland~50K0.84×
23New Hampshire~10K0.84×
24South Carolina~40K0.83×
25Illinois~90K0.78×
26Hawaii~10K0.76×
27Rhode Island~8K0.76×
28Alaska~5K0.66×
29South Dakota~5K0.65×
30Florida~100K0.64×
31Michigan~60K0.64×
32Washington~40K0.62×
33Nebraska~10K0.62×
34Georgia~60K0.59×
35Montana~6K0.59×
36Kentucky~20K0.58×
37Nevada~20K0.57×
38Arkansas~20K0.57×
39Mississippi~20K0.57×
40Iowa~20K0.54×
41West Virginia~9K0.54×
42Arizona~40K0.52×
43Utah~20K0.52×
44New Mexico~9K0.52×
45Idaho~9K0.51×
46Missouri~30K0.50×
47Alabama~20K0.50×
48Oklahoma~20K0.48×
49Minnesota~20K0.45×
50Indiana~30K0.43×
Fig. 06

Affinity by region

Affinity by region — Beer garden, United States
0.43×1.00×4.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beer garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beer garden audience
#·InterestCategoryAffinity×
01Beer styleFood & Beverages10.72×
02Beer festivalFood & Beverages9.40×
03HomebrewingFood & Beverages7.40×
04Draught beerFood & Beverages6.58×
05Hog HuntingSports5.62×
06WaterfowlPets & Animals5.06×
07MicrobreweryFood & Beverages4.97×
08Duck huntingSports3.99×
09BreweryFood & Beverages3.33×
10Fox huntingSports2.81×
11FestivalMusic & Radio2.50×
12CocktailFood & Beverages1.99×
13Rock musicMusic & Radio1.87×
14BarsTravel & Leisure1.86×
15BeerFood & Beverages1.84×
16Eastern Time ZonePolitics & Society1.82×
17Distilled beverageFood & Beverages1.73×
18ChaserMusic & Radio1.68×
19ConcertsMusic & Radio1.68×
20BarbecueFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beer garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beer garden audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.68×
Community OrientationOPEN1.63×
TravellingTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beer garden audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.02×
MindfulnessBALANCE1.05×
Social Media UsageJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beer garden have in United States?

Beer garden has an estimated audience of 3,385,237 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beer garden fans?

52.4% of Beer garden fans are female, 47.6% are male, with an average age of 39.7 years.

03

Which brands do Beer garden fans like most?

Beer garden fans show strongest brand affinity for Beer festival (9.4×), Microbrewery (4.97×), and Rock music (1.87×) over the country average.

04

Where do Beer garden fans live in United States?

Beer garden fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Beer garden fans also like?

Beyond Beer garden itself, the audience over-indexes on Microbrewery (4.97×), Rock music (1.87×), Homebrewing (7.4×), and Waterfowl (5.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Beer garden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beer garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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