Rascasse Audience Intelligence

Beer garden Audience in Germany

A data profile of the people who buy, follow and care about Beer garden in Germany — modelled from more than twelve digital signal sources. Beer garden has an estimated audience of 1,122,427 people in Germany.

#131among Touchpoint in Germany#281in Food & Beverages

The average Beer garden fan in Germany is 42.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Tagesschau, Helene Fischer, Google Maps, with strongest over-indexing on Tagesschau (1.94× the country average).

Demographically, the Beer garden audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beer garden fan in Germany is balanced, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beer garden profile in Germany.

Audience size
1.1M
in Germany
Gender
51.2%♀
48.8% male
Age
42.6
average years
Country rank
#5888
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beer garden fans

51.2% are female, 48.8% are male, average age 42.6.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Beer garden audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age42.6
Estimated audience size1,122,427
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Beer garden audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4929%
50+22%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Beer garden audience comes from Germany.

Worldwide audience distribution share by country for Beer garden
CountryShare
United States37.5%
Germany12.4%
United Kingdom10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beer garden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beer garden fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~600K3.45×
02Berlin~100K2.34×
03Baden-Württemberg~300K1.75×
04Hessen~100K1.27×
05Rheinland-Pfalz~50K0.87×
06Sachsen~50K0.84×
07Nordrhein-Westfalen~200K0.73×
08Sachsen-Anhalt~20K0.68×
09Thüringen~20K0.68×
10Brandenburg~20K0.66×
11Hamburg~20K0.63×
12Saarland~8K0.58×
13Niedersachsen~60K0.57×
14Bremen~5K0.49×
15Mecklenburg-Vorpommern~9K0.44×
16Schleswig-Holstein~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Beer garden, Germany
0.33×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beer garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beer garden audience
#·InterestCategoryAffinity×
01GemütlichkeitHome & Garden5.80×
02HomebrewingFood & Beverages4.87×
03Cranger KirmesTravel & Leisure3.54×
04Beer festivalFood & Beverages3.16×
05Antenne BayernMusic & Radio2.88×
06BreweryFood & Beverages2.52×
07Bayerischer RundfunkMovies & TV1.96×
08TagesschauMovies & TV1.94×
09Roland KaiserMusic & Radio1.89×
10Schlager musicMusic & Radio1.88×
11Helene FischerMusic & Radio1.79×
12HolidayCheckTravel & Leisure1.78×
13Tyrol (state)Travel & Leisure1.68×
14BeerFood & Beverages1.66×
15Florian SilbereisenMusic & Radio1.65×
16GMX MailInternet & Social Media1.62×
17GastronomyFood & Beverages1.60×
18Google MapsInternet & Social Media1.59×
192nd Bundesliga (ice hockey)Sports1.54×
20Dynamo DresdenSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beer garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beer garden audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.62×
Design AffinityPREMIUM1.16×
IndulgenceJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beer garden audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.63×
IndividualismJOY0.71×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beer garden have in Germany?

Beer garden has an estimated audience of 1,122,427 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Beer garden fans?

51.2% of Beer garden fans are female, 48.8% are male, with an average age of 42.6 years.

03

Which brands do Beer garden fans like most?

Beer garden fans show strongest brand affinity for Tagesschau (1.94×), Helene Fischer (1.79×), and Google Maps (1.59×) over the country average.

04

Where do Beer garden fans live in Germany?

Beer garden fans in Germany are most concentrated in Bayern (reach ~600K), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Beer garden fans also like?

Beyond Beer garden itself, the audience over-indexes on Helene Fischer (1.79×), Google Maps (1.59×), Schlager music (1.88×), and Gemütlichkeit (5.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Beer garden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beer garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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