Beer garden Audience in Germany

Demographics of Beer garden fans

Audience persona

The typical Beer garden fan in Germany is balanced, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Beer garden audiences in other countries

• Beer garden — United States
• Beer garden — United Kingdom
• Beer garden — France
• Beer garden — Italy
• Beer garden — Spain
• Beer garden — Brazil
• Beer garden — Japan
• Beer garden — South Korea
• Beer garden — India

More Food & Beverages audiences in Germany

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• Parties (11,488,089)
• Beauty salons (11,178,494)
• Shopping malls (11,108,935)
• Supermarket (10,969,874)

Frequently asked questions

How many fans does Beer garden have in Germany?

Beer garden has an estimated audience of 1,122,427 people in Germany, concentrated in Bayern and Baden-Württemberg.

What is the gender split and age of Beer garden fans?

51.2% of Beer garden fans are female, 48.8% are male, with an average age of 42.6 years.

Which brands do Beer garden fans like most?

Beer garden fans show strongest brand affinity for Tagesschau (1.94×), Google Maps (1.59×), and Helene Fischer (1.79×) over the country average.

Where do Beer garden fans live in Germany?

Beer garden fans in Germany are most concentrated in Bayern (reach 628,021), Baden-Württemberg (reach 277,974), and Nordrhein-Westfalen (reach 189,006). These three regions account for the largest share of the active audience.

What other brands do Beer garden fans also like?

Beyond Beer garden itself, the audience over-indexes on Google Maps (1.59×), Helene Fischer (1.79×), Schlager music (1.88×), and Gemütlichkeit (5.8×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beer garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.