Rascasse Audience Intelligence

2nd Bundesliga (ice hockey) Audience in Germany

A data profile of the people who buy, follow and care about 2nd Bundesliga (ice hockey) in Germany — modelled from more than twelve digital signal sources. 2nd Bundesliga (ice hockey) has an estimated audience of 7,152,572 people in Germany.

#1among Ice hockey in Germany#8among Event in Germany#46in Sports

2nd Bundesliga (ice hockey) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Tatort.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Tatort, LTE (telecommunication), Krombacher Brauerei, with strongest over-indexing on Tatort (1.89× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 16 regions tracked by Rascasse.

The typical 2nd Bundesliga (ice hockey) fan in Germany shows strong Convenience Orientation tendencies and a notable affinity for Tatort.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 2nd Bundesliga (ice hockey) profile in Germany.

Audience size
7.2M
in Germany
Country rank
#614
Event in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 2nd Bundesliga (ice hockey) fans

Fig. 02

Gender split

Demographic split for 2nd Bundesliga (ice hockey) audience in Germany
MetricValue
Estimated audience size7,152,572
Fig. 04

Worldwide distribution

94.5%

of the worldwide 2nd Bundesliga (ice hockey) audience comes from Germany.

Worldwide audience distribution share by country for 2nd Bundesliga (ice hockey)
CountryShare
Germany94.5%
United States3.5%
Italy2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 2nd Bundesliga (ice hockey) audience in Germany is strongest.

Fig. 05

Top regions by affinity

2nd Bundesliga (ice hockey) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt<1K1.77×
02Saarland<1K1.67×
03Niedersachsen~2K1.37×
04Schleswig-Holstein<1K1.33×
05Rheinland-Pfalz<1K1.23×
06Nordrhein-Westfalen~3K1.17×
07Sachsen<1K1.12×
08Brandenburg<1K1.04×
09Mecklenburg-Vorpommern<1K0.77×
10Thüringen<1K0.73×
11Bayern~1K0.71×
12Hamburg<1K0.71×
13Berlin<1K0.66×
14Baden-Württemberg~1K0.60×
15Hessen<1K0.59×
16Bremen<1K0.54×
Fig. 06

Affinity by region

Affinity by region — 2nd Bundesliga (ice hockey), Germany
0.54×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 2nd Bundesliga (ice hockey) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 2nd Bundesliga (ice hockey) audience
#·InterestCategoryAffinity×
01Krombacher BrauereiFood & Beverages2.65×
02LTE (telecommunication)Technology & Electronics2.27×
03MarteriaMusic & Radio2.21×
04TrettmannMusic & Radio2.21×
05TatortMovies & TV1.89×
06Beer gardenFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 2nd Bundesliga (ice hockey) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 2nd Bundesliga (ice hockey) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.00×
SpiritualityBALANCE0.72×
Design AffinityPREMIUM0.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 2nd Bundesliga (ice hockey) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
SpiritualityBALANCE0.72×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for 2nd Bundesliga (ice hockey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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