Brewery Audience in Germany
Brewery has an estimated audience of 4,481,360 people in Germany. 40.0% are female, 60.0% are male, average age 41.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bild, REWE, Wetter.com, Tagesschau, Beer.
The average Brewery fan in Germany is 41.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bild, REWE, Wetter.com, with strongest over-indexing on Bild (1.89× the country average). Demographically, the Brewery audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Brewery fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 41.3 |
| Estimated audience size | 4,481,360 |
Audience persona
The typical Brewery fan in Germany is more male, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Bild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,378,769 | 1.91× |
| Nordrhein-Westfalen | 873,410 | 0.89× |
| Baden-Württemberg | 757,543 | 1.24× |
| Niedersachsen | 378,499 | 0.87× |
| Hessen | 370,972 | 1.09× |
| Sachsen | 289,053 | 1.32× |
| Rheinland-Pfalz | 225,585 | 1× |
| Berlin | 199,564 | 1× |
| Brandenburg | 149,014 | 1.07× |
| Thüringen | 131,841 | 1.15× |
| Schleswig-Holstein | 130,026 | 0.81× |
| Sachsen-Anhalt | 95,908 | 0.83× |
| Hamburg | 83,417 | 0.82× |
| Mecklenburg-Vorpommern | 72,189 | 0.84× |
| Saarland | 29,444 | 0.54× |
| Bremen | 23,816 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bild | 1.89× | News |
| REWE | 2.03× | Shopping |
| Wetter.com | 2.19× | Home & Garden |
| Tagesschau | 1.68× | Movies & TV |
| Beer | 2.5× | Food & Beverages |
| Alcoholic beverages | 1.84× | Food & Beverages |
| Discount stores | 1.59× | Shopping |
| Garden | 1.69× | Home & Garden |
| Software | 1.52× | Technology & Electronics |
| Sportschau | 2.13× | Sports |
| Hotels | 1.75× | Travel & Leisure |
| Spiegel Online | 1.67× | News |
| Kaufland | 1.73× | Shopping |
| Roland Kaiser | 2.64× | Music & Radio |
| Edeka | 1.64× | Shopping |
| Personal finance | 1.55× | Business & Career |
| SV Werder Bremen | 1.78× | Sports |
| Deutsche Bahn | 1.71× | Cars & Mobility |
| Mobile phones | 1.54× | Technology & Electronics |
| Smartphones | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| DIY Mentality | THRILL | 1.29 |
| Sports Activity | POWER | 1.27 |
| Pet Ownership | JOY | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 7.8% |
| Japan | 7.3% |
See Brewery audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Brewery have in Germany?
Brewery has an estimated audience of 4,481,360 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Brewery fans?
40.0% of Brewery fans are female, 60.0% are male, with an average age of 41.3 years.
Which brands do Brewery fans like most?
Brewery fans show strongest brand affinity for Bild (1.89×), REWE (2.03×), and Wetter.com (2.19×) over the country average.
Where do Brewery fans live in Germany?
Brewery fans in Germany are most concentrated in Bayern (reach 1,378,769), Nordrhein-Westfalen (reach 873,410), and Baden-Württemberg (reach 757,543). These three regions account for the largest share of the active audience.
What other brands do Brewery fans also like?
Beyond Brewery itself, the audience over-indexes on REWE (2.03×), Wetter.com (2.19×), Tagesschau (1.68×), and Beer (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.