Brewery Audience in Germany
A data profile of the people who buy, follow and care about Brewery in Germany — modelled from more than twelve digital signal sources. Brewery has an estimated audience of 4,481,360 people in Germany.
The average Brewery fan in Germany is 41.3 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Bild, REWE, Tagesschau, with strongest over-indexing on Bild (1.89× the country average).
Demographically, the Brewery audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Brewery fan in Germany is more male, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Bild.
At a glance
The key figures that characterise the Brewery profile in Germany.
Search interest · 12-month trend
Demographics of Brewery fans
40.0% are female, 60.0% are male, average age 41.3.
Gender split
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 41.3 |
| Estimated audience size | 4,481,360 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Brewery audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.5% |
| Brazil | 7.7% |
| Japan | 7.2% |
Geography
Where the Brewery audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~1.5M | 1.87× | |
| 02 | Sachsen | ~300K | 1.29× | |
| 03 | Baden-Württemberg | ~800K | 1.24× | |
| 04 | Berlin | ~200K | 1.17× | |
| 05 | Hessen | ~400K | 1.14× | |
| 06 | Thüringen | ~100K | 1.13× | |
| 07 | Nordrhein-Westfalen | ~1M | 1.11× | |
| 08 | Rheinland-Pfalz | ~200K | 1.00× | |
| 09 | Brandenburg | ~100K | 0.99× | |
| 10 | Hamburg | ~90K | 0.93× | |
| 11 | Sachsen-Anhalt | ~100K | 0.87× | |
| 12 | Niedersachsen | ~400K | 0.84× | |
| 13 | Mecklenburg-Vorpommern | ~70K | 0.84× | |
| 14 | Schleswig-Holstein | ~100K | 0.79× | |
| 15 | Bremen | ~30K | 0.71× | |
| 16 | Saarland | ~30K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Brewery audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roland Kaiser | Music & Radio | 2.64× | ||
| 02 | Beer | Food & Beverages | 2.50× | ||
| 03 | Sportschau | Sports | 2.13× | ||
| 04 | REWE | Shopping | 2.03× | ||
| 05 | Bild | News | 1.89× | ||
| 06 | Alcoholic beverages | Food & Beverages | 1.84× | ||
| 07 | Munich | Travel & Leisure | 1.83× | ||
| 08 | SV Werder Bremen | Sports | 1.78× | ||
| 09 | Hotels | Travel & Leisure | 1.75× | ||
| 10 | Kaufland | Shopping | 1.73× | ||
| 11 | Deutsche Bahn | Cars & Mobility | 1.71× | ||
| 12 | Garden | Home & Garden | 1.69× | ||
| 13 | Tagesschau | Movies & TV | 1.68× | ||
| 14 | Edeka | Shopping | 1.64× | ||
| 15 | Discount stores | Shopping | 1.59× | ||
| 16 | Personal finance | Business & Career | 1.55× | ||
| 17 | Mobile phones | Technology & Electronics | 1.54× | ||
| 18 | IKEA | Home & Garden | 1.54× | ||
| 19 | Software | Technology & Electronics | 1.52× | ||
| 20 | Smartphones | Technology & Electronics | 1.52× |
Personality of the Brewery audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.77× | |
| Patriotism | CONSERVATISM | 1.53× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Luxury Orientation | PREMIUM | 1.06× | |
| Design Affinity | PREMIUM | 1.06× |
Frequently asked questions
How many fans does Brewery have in Germany?
Brewery has an estimated audience of 4,481,360 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Brewery fans?
40.0% of Brewery fans are female, 60.0% are male, with an average age of 41.3 years.
Which brands do Brewery fans like most?
Brewery fans show strongest brand affinity for Bild (1.89×), REWE (2.03×), and Tagesschau (1.68×) over the country average.
Where do Brewery fans live in Germany?
Brewery fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Brewery fans also like?
Beyond Brewery itself, the audience over-indexes on REWE (2.03×), Tagesschau (1.68×), Beer (2.5×), and Sportschau (2.13×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Brewery audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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