A data profile of the people who buy, follow and care about Brewery in Brazil — modelled from more than twelve digital signal sources. Brewery has an estimated audience of 8,134,480 people in Brazil.
The average Brewery fan in Brazil is 43.1 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Sportingbet, Beer festival, Distilled beverage, with strongest over-indexing on Sportingbet (1.72× the country average).
Demographically, the Brewery audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Brewery fan in Brazil is balanced, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sportingbet.
The key figures that characterise the Brewery profile in Brazil.
52.6% are female, 47.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.1 |
| Estimated audience size | 8,134,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Brewery audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.5% |
| Brazil | 7.7% |
| Japan | 7.2% |
Where the Brewery audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~1.5M | 1.66× | |
| 02 | Federal District | ~200K | 1.66× | |
| 03 | São Paulo | ~3.5M | 1.63× | |
| 04 | Santa Catarina | ~600K | 1.60× | |
| 05 | Paraná | ~800K | 1.52× | |
| 06 | Rio Grande do Sul | ~700K | 1.50× | |
| 07 | Minas Gerais | ~1M | 1.27× | |
| 08 | Pernambuco | ~400K | 1.16× | |
| 09 | Paraíba | ~200K | 1.01× | |
| 10 | Roraima | ~20K | 0.98× | |
| 11 | Rio Grande do Norte | ~100K | 0.97× | |
| 12 | Sergipe | ~80K | 0.97× | |
| 13 | Espírito Santo | ~200K | 0.96× | |
| 14 | Amapá | ~30K | 0.96× | |
| 15 | Acre | ~30K | 0.96× | |
| 16 | Alagoas | ~100K | 0.95× | |
| 17 | Ceará | ~300K | 0.94× | |
| 18 | Mato Grosso do Sul | ~100K | 0.94× | |
| 19 | Tocantins | ~50K | 0.92× | |
| 20 | Rondônia | ~60K | 0.91× | |
| 21 | Piauí | ~100K | 0.89× | |
| 22 | Goiás | ~300K | 0.88× | |
| 23 | Amazonas | ~100K | 0.88× | |
| 24 | Mato Grosso | ~100K | 0.83× | |
| 25 | Bahia | ~400K | 0.81× | |
| 26 | Pará | ~200K | 0.81× | |
| 27 | Maranhão | ~200K | 0.81× |
The strongest cross-interests of the Brewery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beer festival | Food & Beverages | 3.01× | ||
| 02 | Smirnoff | Food & Beverages | 2.85× | ||
| 03 | Budweiser | Food & Beverages | 2.63× | ||
| 04 | Rum | Food & Beverages | 2.53× | ||
| 05 | Vodka | Food & Beverages | 2.37× | ||
| 06 | Heineken | Food & Beverages | 2.32× | ||
| 07 | Stella Artois | Food & Beverages | 2.25× | ||
| 08 | Scotch whisky | Food & Beverages | 2.13× | ||
| 09 | Draught beer | Food & Beverages | 1.99× | ||
| 10 | Bruna Marquezine | Movies & TV | 1.95× | ||
| 11 | Whisky | Food & Beverages | 1.86× | ||
| 12 | Brewing | Food & Beverages | 1.79× | ||
| 13 | Romantic music | Music & Radio | 1.79× | ||
| 14 | Sportingbet | Sports | 1.72× | ||
| 15 | Cocktail | Food & Beverages | 1.71× | ||
| 16 | Alcohol | Food & Beverages | 1.65× | ||
| 17 | Drinking | Food & Beverages | 1.56× | ||
| 18 | Distilled beverage | Food & Beverages | 1.52× | ||
| 19 | JusBrasil | Internet & Social Media | 1.50× | ||
| 20 | Sweepstakes | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.00× | |
| Indulgence | JOY | 0.96× | |
| Luxury Orientation | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Extroversion | THRILL | 0.73× | |
| Spirituality | BALANCE | 0.75× |
Brewery has an estimated audience of 8,134,480 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
52.6% of Brewery fans are female, 47.4% are male, with an average age of 43.1 years.
Brewery fans show strongest brand affinity for Sportingbet (1.72×), Beer festival (3.01×), and Distilled beverage (1.52×) over the country average.
Brewery fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Brewery itself, the audience over-indexes on Beer festival (3.01×), Distilled beverage (1.52×), Heineken (2.32×), and Bruna Marquezine (1.95×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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