Rascasse Audience Intelligence

Draught beer Audience in Brazil

Name: Draught beer — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Draught beer in Brazil — modelled from more than twelve digital signal sources. Draught beer has an estimated audience of 5,049,320 people in Brazil.

#2among Alcohol in Brazil #906among Topic in Brazil #107in Food & Beverages

The average Draught beer fan in Brazil is 40.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Draught beer profile in Brazil.

Audience size

in Brazil

Gender

55.7%♀

44.3% male

Age

40.8

average years

Country rank

#1337

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Draught beer fans

55.7% are female, 44.3% are male, average age 40.8.

Fig. 02

Gender split

55.7%

Female

44.3%

Male

Demographic split for Draught beer audience in Brazil
Metric	Value
Female	55.7%
Male	44.3%
Average age	40.8
Estimated audience size	5,049,320

Fig. 03

Age distribution

Age distribution of the Draught beer audience in Brazil
Age bracket	Share	%
16-19		12%
20-29		23%
30-39		23%
40-49		21%
50+		22%

Fig. 04

Worldwide distribution

11.5%

of the worldwide Draught beer audience comes from Brazil.

Worldwide audience distribution share by country for Draught beer
Country	Share
Japan	24.8%
United States	12.4%
Brazil	11.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Draught beer audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Draught beer fans by region: top regions in Brazil
#	Region	Reach	×
01	Pernambuco	~300K	1.11×
02	Amazonas	~90K	1.08×
03	Mato Grosso do Sul	~80K	1.08×
04	Alagoas	~80K	1.05×
05	Maranhão	~100K	1.04×
06	Sergipe	~50K	1.03×
07	Espírito Santo	~100K	1.01×
08	Paraíba	~100K	1.01×
09	Rio Grande do Norte	~90K	1.01×
10	Federal District	~90K	1.01×
11	Piauí	~70K	1.01×
12	Pará	~200K	1.00×
13	Rondônia	~40K	1.00×
14	Tocantins	~30K	1.00×
15	Acre	~20K	1.00×
16	Goiás	~200K	0.99×
17	Mato Grosso	~90K	0.99×
18	Santa Catarina	~200K	0.98×
19	Ceará	~200K	0.98×
20	Bahia	~300K	0.96×
21	Rio Grande do Sul	~300K	0.96×
22	Paraná	~300K	0.95×
23	Rio de Janeiro	~400K	0.93×
24	Minas Gerais	~500K	0.92×
25	São Paulo	~1M	0.89×
26	Amapá		0.00×
27	Roraima		0.00×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Brazil

Beer (18,896,065)
Whisky (4,758,377)
Curaçao (liqueur) (3,335,903)
Scotch whisky (3,126,406)
Pale lager (3,031,608)

See Draught beer audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Draught beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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