Top 50 Alcohols in Brazil
This curated ranking covers the 50 largest alcohols in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 156 alcohols tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Beer, Draught beer and Whisky lead the list with a combined estimated audience of 28,703,762 people. Across all 50 entries the average audience size is 1,375,044, and the largest, Beer, reaches around 18,896,065 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each alcohol, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beer |
18,896,065 | 5.9% | Alcohol | Food & Beverages |
| 2 |  Draught beer |
5,049,320 | 11.5% | Alcohol | Food & Beverages |
| 3 |  Whisky |
4,758,377 | 4.0% | Alcohol | Food & Beverages |
| 4 |  Scotch whisky |
3,126,406 | 4.8% | Alcohol | Food & Beverages |
| 5 |  Pale lager |
3,031,608 | 13.0% | Alcohol | Food & Beverages |
| 6 |  Vodka |
2,949,787 | 4.5% | Alcohol | Food & Beverages |
| 7 |  Gin |
2,579,409 | 4.7% | Alcohol | Food & Beverages |
| 8 |  Lager |
1,795,025 | 6.2% | Alcohol | Food & Beverages |
| 9 |  Cachaça |
1,792,437 | 71.0% | Alcohol | Food & Beverages |
| 10 |  Rum |
1,578,871 | 2.5% | Alcohol | Food & Beverages |
| 11 |  Pilsner |
1,480,803 | 16.0% | Alcohol | Food & Beverages |
| 12 |  Microbrewery |
1,470,252 | 3.0% | Alcohol | Food & Beverages |
| 13 |  Tequila |
1,410,635 | 2.4% | Alcohol | Food & Beverages |
| 14 |  Americano (cocktail) |
1,270,204 | 41.5% | Alcohol | Food & Beverages |
| 15 |  Bourbon whiskey |
1,236,333 | 2.6% | Alcohol | Food & Beverages |
| 16 |  Tennessee whiskey |
964,579 | 4.0% | Alcohol | Food & Beverages |
| 17 |  Blended whiskey |
893,113 | 3.4% | Alcohol | Food & Beverages |
| 18 |  Caipirinha |
892,228 | 39.3% | Alcohol | Food & Beverages |
| 19 |  Curaçao (liqueur) |
858,665 | 49.1% | Alcohol | Food & Beverages |
| 20 |  Gin and tonic |
829,929 | 7.5% | Alcohol | Food & Beverages |
| 21 |  Single malt whisky |
813,931 | 2.5% | Alcohol | Food & Beverages |
| 22 |  Irish whiskey |
802,838 | 2.3% | Alcohol | Food & Beverages |
| 23 |  Zombie (cocktail) |
768,392 | 14.7% | Alcohol | Food & Beverages |
| 24 |  Malt whisky |
754,370 | 3.9% | Alcohol | Food & Beverages |
| 25 |  Ale |
721,955 | 3.6% | Alcohol | Food & Beverages |
| 26 |  Cask ale |
706,624 | 5.1% | Alcohol | Food & Beverages |
| 27 |  Liqueur |
665,648 | 1.4% | Alcohol | Food & Beverages |
| 28 |  Kamikaze (cocktail) |
559,720 | 25.1% | Alcohol | Food & Beverages |
| 29 |  Shrub |
518,903 | 2.0% | Alcohol | Food & Beverages |
| 30 |  Jenever |
450,785 | 25.6% | Alcohol | Food & Beverages |
| 31 |  Shandy |
383,802 | 40.0% | Alcohol | Food & Beverages |
| 32 |  Vermouth |
383,609 | 4.3% | Alcohol | Food & Beverages |
| 33 |  American whiskey |
359,451 | 3.2% | Alcohol | Food & Beverages |
| 34 |  Manhattan (cocktail) |
324,039 | 8.7% | Alcohol | Food & Beverages |
| 35 |  Small batch whiskey |
314,598 | 2.2% | Alcohol | Food & Beverages |
| 36 |  Cider |
310,564 | 1.0% | Alcohol | Food & Beverages |
| 37 |  Sake |
273,950 | 1.1% | Alcohol | Food & Beverages |
| 38 |  Wheat beer |
254,623 | 4.4% | Alcohol | Food & Beverages |
| 39 |  India Pale Ale |
246,554 | 3.5% | Alcohol | Food & Beverages |
| 40 |  Rye whiskey |
236,553 | 3.1% | Alcohol | Food & Beverages |
| 41 |  Straight whiskey |
233,384 | 3.1% | Alcohol | Food & Beverages |
| 42 |  Kombucha |
228,680 | 2.4% | Alcohol | Food & Beverages |
| 43 |  Japanese whisky |
223,727 | 2.9% | Alcohol | Food & Beverages |
| 44 |  Negroni |
218,386 | 5.7% | Alcohol | Food & Beverages |
| 45 |  Pale ale |
206,543 | 4.4% | Alcohol | Food & Beverages |
| 46 |  Flip (cocktail) |
197,257 | 9.1% | Alcohol | Food & Beverages |
| 47 |  Absinthe |
187,352 | 7.5% | Alcohol | Food & Beverages |
| 48 |  Aguardiente |
184,566 | 9.3% | Alcohol | Food & Beverages |
| 49 |  Craft Beer |
179,054 | 3.5% | Alcohol | Food & Beverages |
| 50 |  Bitters |
178,301 | 3.6% | Alcohol | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each alcohol by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest alcohol in Brazil?
Beer currently leads with an estimated audience of 18,896,065 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.