Beer Audience in Brazil
Beer has an estimated audience of 18,896,065 people in Brazil. 55.2% are female, 44.8% are male, average age 41.2. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Beer fan in Brazil is 41.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Beer audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Beer fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.2 |
| Estimated audience size | 18,896,065 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,243,132 | 1.27× |
| Rio de Janeiro | 1,818,454 | 1.03× |
| Minas Gerais | 1,717,915 | 0.88× |
| Paraná | 1,558,969 | 1.35× |
| Rio Grande do Sul | 1,398,502 | 1.25× |
| Santa Catarina | 1,119,367 | 1.29× |
| Bahia | 981,259 | 0.79× |
| Pernambuco | 696,888 | 0.8× |
| Pará | 645,828 | 1.05× |
| Paraíba | 611,090 | 1.61× |
| Goiás | 608,841 | 0.84× |
| Federal District | 572,398 | 1.82× |
| Ceará | 504,155 | 0.61× |
| Mato Grosso do Sul | 485,481 | 1.76× |
| Espírito Santo | 424,181 | 1.08× |
| Maranhão | 374,193 | 0.79× |
| Amazonas | 349,263 | 1.06× |
| Mato Grosso | 268,537 | 0.76× |
| Rio Grande do Norte | 235,273 | 0.75× |
| Piauí | 197,208 | 0.75× |
| Alagoas | 162,401 | 0.59× |
| Rondônia | 118,583 | 0.75× |
| Sergipe | 117,199 | 0.6× |
| Tocantins | 86,569 | 0.69× |
| Amapá | 67,789 | 1.01× |
| Roraima | 59,968 | 1.12× |
| Acre | 45,748 | 0.7× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.85 |
| Creativity | OPEN | 1.59 |
| Mindfulness | BALANCE | 1.56 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Family Orientation | CONSERVATISM | 1.53 |
| Luxury Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
See Beer audiences in other countries
More Alcohol audiences in Brazil
- Draught beer (5,049,321)
- Whisky (4,758,377)
- Scotch whisky (3,126,406)
- Pale lager (3,031,608)
- Vodka (2,949,788)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.