A data profile of the people who buy, follow and care about Beer in India — modelled from more than twelve digital signal sources. Beer has an estimated audience of 8,517,220 people in India.
The average Beer fan in India is 34.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Alcoholic beverages, Distilled beverage, Whisky, with strongest over-indexing on Alcoholic beverages (1.51× the country average).
Demographically, the Beer audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Beer fan in India is more male, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for Alcoholic beverages.
The key figures that characterise the Beer profile in India.
24.3% are female, 75.7% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 34.2 |
| Estimated audience size | 8,517,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 41% | |
| 30-39 | 24% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Beer audience comes from India.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
Where the Beer audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Assam | ~100K | 1.42× | |
| 02 | Goa | ~10K | 1.29× | |
| 03 | West Bengal | ~300K | 1.25× | |
| 04 | Uttarakhand | ~50K | 1.17× | |
| 05 | Tripura | ~10K | 1.16× | |
| 06 | Mizoram | ~7K | 1.15× | |
| 07 | Manipur | ~10K | 1.14× | |
| 08 | Maharashtra | ~400K | 1.07× | |
| 09 | Kerala | ~100K | 1.06× | |
| 10 | Rajasthan | ~200K | 1.05× | |
| 11 | Odisha | ~100K | 1.04× | |
| 12 | Karnataka | ~200K | 1.03× | |
| 13 | Nagaland | ~6K | 1.02× | |
| 14 | Meghalaya | ~9K | 1.01× | |
| 15 | Chhattisgarh | ~60K | 1.00× | |
| 16 | Himachal Pradesh | ~30K | 1.00× | |
| 17 | Madhya Pradesh | ~200K | 0.98× | |
| 18 | Jharkhand | ~70K | 0.98× | |
| 19 | Andhra Pradesh | ~100K | 0.96× | |
| 20 | Telangana | ~100K | 0.95× | |
| 21 | Haryana | ~100K | 0.94× | |
| 22 | Punjab (region) | ~100K | 0.93× | |
| 23 | Arunachal Pradesh | ~5K | 0.91× | |
| 24 | Uttar Pradesh | ~400K | 0.90× | |
| 25 | Sikkim | ~3K | 0.84× | |
| 26 | Tamil Nadu | ~200K | 0.81× | |
| 27 | Gujarat | ~200K | 0.72× | |
| 28 | Bihar | ~100K | 0.65× | |
| 29 | Jammu and Kashmir | ~20K | 0.61× |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beck's Brewery | Food & Beverages | 9.27× | ||
| 02 | Blended malt whisky | Food & Beverages | 2.41× | ||
| 03 | Pale lager | Food & Beverages | 2.26× | ||
| 04 | Brewing | Food & Beverages | 1.98× | ||
| 05 | Budweiser | Food & Beverages | 1.88× | ||
| 06 | Blended whiskey | Food & Beverages | 1.86× | ||
| 07 | Malt whisky | Food & Beverages | 1.83× | ||
| 08 | Kingfisher | Food & Beverages | 1.81× | ||
| 09 | Lager | Food & Beverages | 1.76× | ||
| 10 | Drinking | Food & Beverages | 1.72× | ||
| 11 | Kannada Prabha | News | 1.69× | ||
| 12 | Whisky | Food & Beverages | 1.67× | ||
| 13 | German cuisine | Food & Beverages | 1.63× | ||
| 14 | Greek cuisine | Food & Beverages | 1.63× | ||
| 15 | Single malt whisky | Food & Beverages | 1.63× | ||
| 16 | Prajavani | News | 1.62× | ||
| 17 | Distilled beverage | Food & Beverages | 1.61× | ||
| 18 | Pet store | Pets & Animals | 1.60× | ||
| 19 | Scotch whisky | Food & Beverages | 1.55× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.02× | |
| Family Orientation | CONSERVATISM | 1.01× | |
| Need for Security | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Sustainability | BALANCE | 0.87× |
Beer has an estimated audience of 8,517,220 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.3% of Beer fans are female, 75.7% are male, with an average age of 34.2 years.
Beer fans show strongest brand affinity for Alcoholic beverages (1.51×), Distilled beverage (1.61×), and Whisky (1.67×) over the country average.
Beer fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~400K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Beer itself, the audience over-indexes on Distilled beverage (1.61×), Whisky (1.67×), German cuisine (1.63×), and Greek cuisine (1.63×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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